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APG and Active Audio Announce New Corporate Entity: Arbane Groupe
France – Active Audio, a specialist in public address systems, and manufacturer of professional loudspeakers APG, has announced the creation of Arbane Groupe, thus completing their strategic alliance initiated in 2016.
Régis Cazin, CEO of Arbane Groupe, said: "For the past four years, APG and Active Audio have been able to leverage a number of technological and organisational synergies, supported by strategic recruitment and exceptional results. We've seen many successful innovations come directly from our strategic alliance, including APG's Uniline Compact and Active Audio's Ray On."
He added: "The creation of Arbane Groupe is the natural outcome of our strategy of bringing together and perpetuating the two brands.”
Arbane is the name of a grape variety used in the production of Champagne, which shares many similarities with the two French manufacturers, as Cazin explained: "This name perfectly illustrates the philosophy and the common approach of our brands. Robust and singular, it is chosen by some Champagne winemakers in order to stand out from other more standardised and mass productions. It may not be the best known grape variety, but it is distinguished by the excellence of its results.”
Arbane Groupe's mission is to offer unique solutions with a particular focus on directivity, and improve the intelligibility and fidelity across all points of a particular venue. The group's values reflect those of the two manufacturers, with the desire to put the environmental agenda and acoustic performance at the forefront.
The Active Audio and APG brands will continue to offer audio solutions that meet distinct needs, building on their existing international network of distributors. At the same time, the two manufacturers will be able to draw on common synergies, particularly in terms of the production line located at the Nantes headquarters, as well as marketing.
With Active Audio and APG, the Arbane Groupe enjoys a unique position in the professional audio market; offering a range of solutions, from public address to professional loudspeakers for events and fixed installations, while providing its customers with the flexibility of a company on a human scale.
APG and Active Audio were awarded ‘Best Small Company’ at ISE 2020, a recognition from the market of the successful strategy that both companies managed to implement over the last four years.
16th June 2020
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