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Artistic Licence appoints Molpass as distributor in Italy
Italy – Artistic Licence has announced a new formal distribution agreement with Molpass S.r.l. in Italy. With an emphasis on the theatrical market, Artistic's lighting control infrastructure products will augment other premium brands in the Molpass portfolio.
Founded in 1995, Molpass is a versatile provider of high-tech solutions in the entertainment sector, with a particular focus on the audience experience. Recognising the demand for a high-quality dimming product for replacement LED bulbs, Molpass approached Artistic Licence for a trial of its award-winning sunDial trailing edge mains dimmer.
Following a positive response from a number of prestigious Italian theatres, a broader distribution agreement was the next logical step.
Giorgio Molinari, CEO of Molpass comments: "Professional venues simply cannot accept the poor low-end response typical of many dimmers that are claimed to be LED compatible. But the sunDial product gives a very nice fade, and we particularly like the fact that custom curves can be generated and uploaded for our clients' preferred lamps."
Artistic Licence CEO Wayne Howell adds: "sunDial is a perfect example of a product that we developed to solve a technology problem, caused by the move away from CFL and incandescent lighting. As a company, we have a deep understanding of the lighting control needs of venues, having served this market for many decades. So if a theatre or studio finds it needs to handle data in a different way – be that conversion to a different protocol, merging, splitting or failover to name just a few scenarios – then we probably already have the solution. We're very pleased that Molpass will be increasing our visibility in Italy, which we hope will become a strong area of growth for us."
The agreement with Molpass in Italy follows Artistic Licence's recent appointment of Controllux as its distributor in the Benelux countries, and Discoland Oy in Finland.
1st July 2020
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