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Prolyte goes red!
The Netherlands – On the 11th of August 2020, Prolyte participated in the Nationwide Red Alert Campaign #WijMakenEvents (We Make Events). Various buildings in the Netherlands lit their buildings bright Red, including municipalities, town halls and government buildings. The event industry and sectors have been at a complete standstill since the very beginning of the corona crisis earlier this year. It has been more than five months, which means there are all costs but no turnover. Despite the government’s support during this period, companies are now on the verge of collapsing. Therefore, in order to draw attention to this crisis-like-situation in a peaceful and public-friendly manner, the Prolyte building was lit red at 21:00 and pulled the plug out exactly at ‘five to twelve’. Together, we hope to get the support packages for the event industries extended and a clearer prospect is outlined until we can go back to work normally without the 1.5m restrictions. Without this commitment, a large number of companies will end up going bankrupt and employees will end up on the street.
Politicians need to wake up and understand that if nothing happens, the entire event sector is in danger of disappearing. More than +250 buildings across the Netherlands lit their buildings red that night.
The Red Alert campaign is an initiative of Plasa.org England and taken over by VTTE in the Netherlands.
13th August 2020
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