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Optocore appoints RMS Proaudio for Spanish distribution
Spain – Optocore has appointed RMS Proaudio as its new Spanish distributor, with effect from March 2021.
Expressing his delight, Miguel Ángel Jiménez (pictured), CEO of the Seville-based company, said: “We have known Optocore particularly from the relationship with DiGiCo, which we have distributed for more than 15 years, and we consider their technology to be excellent.
“For that reason we approached them, and it is an honour to now be able to provide solutions based around their advanced technology in our Spanish market. We know their products to be extremely reliable, and offer flexible audio communication solutions.”
Optocore sales distribution manager, Dawid Somló, was equally upbeat: “It is gratifying that such a serious and experienced company as RMS Proaudio has entered into this co-operation with us, and an honour for us to be an important part of their high level portfolio.
“With Optocore solutions in such good hands Spanish sound engineers and technical directors will soon have exposure to the true value of our advanced solutions. I am confident of significant growth in brand recognition in Spain, especially in the installation segment.”
However, RMS Proaudio, which also has a 20-year-plus distribution agreement with Meyer Sound, has been facing the same COVID-enforced difficulties in the live sector as everyone else constrained by the pandemic. “For this reason, we believe that this is the perfect time to prepare and strengthen for the future. The touring and installation sectors will soon return, and our clients will need the best, and most profitable solutions.
“For example, Optocore provides many advantages for installations, and products such as Festival Box are excellent for big touring companies.” He added that the partnership with DiGiCo will create further synergies, as it will with SONY DWX wireless systems.
RMS Proaudio is already set up with an Optocore demo system, and the company also plans to conduct roadshows and other marketing activities. “However, for us training is the most important because it is vital that sound engineers and consultants know how to use the equipment. We will conduct rigorous training in conjunction with DiGiCo and Meyer Sound.”
In closing, Mr. Jiménez believes that with Optocore on board they will be looking ahead to an exciting post-COVID future. “It will enable us to provide better solutions to our existing markets, and both the Installations and major touring companies will be eager to adopt the type of fiber-based audio communications offered by Optocore.”
30th March 2021
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