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Solid State Logic adds ALGAM to distribution network

Solid State Logic adds ALGAM to distribution network
France - Solid State Logic has announced ALGAM, leading distributor of professional audio products in France and MAGHREB regions, as its sole distributor for sales and support across all four of SSL’s vertical markets of broadcast, live, studio and audio creation.

For over 30 years Solid State Logic has provided sales and support services via its own subsidiary, SSL France, under the leadership of, Philippe Guerinet. SSL France has been responsible for the growth of SSL Live, System T broadcast and large-format studio consoles in the region and in recent years, the increasing range of ‘ACP’ audio creation products, including USB recording interfaces, high-performance small-scale mixers and hybrid production tools, Fusion and UF8.

Regarding the appointment Philippe Guerinet, director of international sales comments: “We were looking for a new structure capable of supporting further growth in ACP whilst continuing the success of SSL’s large-format consoles. We had to find a solution where new and existing customers would get the best support possible, for all our verticals. Partnering with ALGAM, who have both their AUDIA and ALGAM Entreprises arms of the business is a fantastic opportunity.”

ALGAM Entreprises, headed by Didier Perez, offer extensive experience in supporting professional audio products, and under the new agreement will present customers with integrated solutions utilising SSL’s AoIP technologies and unique interoperability between live and broadcast platforms. Didier Perez, Director Commercial, ALGAM Entreprises adds: “We are delighted to take SSL on board. This fits ideally with our strategy to further establish ALGAM Entreprises into the sale and support of complex projects in broadcast, live and installs, as much as providing high end solutions for Music studios. SSL’s network solutions based around DANTE, AES67 and ST2110 offer innovative solutions which address the new challenges in broadcast and live sound.”

ALGAM’s level of commitment is clear from already enhancing SSL’s demonstration and support functions. Nigel Beaumont, managing director of Solid State Logic comments: “As discussions with ALGAM progressed, it became clear they offer the knowledge and resources required to support both the pro audio and the ACP sectors of SSL’s business. Their initial focus on demonstrating solutions and providing exemplary support functions already shows this. We look forward to a rewarding partnership that benefits everyone, but most importantly our end users.”

13th April 2021

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