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Yamaha Appoints Specialist UK Distribution Partners For ADECIA

Yamaha Appoints Specialist UK Distribution Partners For ADECIA

UK – Yamaha Unified Communications (UC) has recently appointed three specialist UK distribution partners for its new ADECIA intelligent conferencing solution, designed to deliver efficient, streamlined collaboration and boosting productivity.

ADECIA applies automated room tuning and dynamic voice tracking to the challenges of conference environments, providing a complete, customisable audio solution for remote conferencing and collaboration. Based on the dedicated RM-CR conference processor, VXL1-16P line array speakers and optimised SWR2311P-10G PoE+ switch, ADECIA systems are easy to set up and can be used in a wide variety of locations and situations. Yamaha will be developing the range, offering ADECIA solutions which provide a comfortable and effortless remote conferencing experience in all kinds of spaces.

For UK resellers and their customers to get the most from ADECIA and other UC systems, Yamaha has appointed Audiologic, Habitech and Tempura Communications as distribution partners.

“Specialist distributors have the knowledge needed for entire networked audio and video systems, with active post-sales support and ongoing advice as end user requirements change,” says Reece Stead, UK business development manager for Yamaha Unified Communications.

“We are very pleased to work with Audiologic, Habitech and Tempura to bring ADECIA to UK resellers, which we believe will enhance the audio conferencing experience for a wide range of users. This is particularly important, as demand for remote and more flexible conferencing solutions has grown quickly over the past year.”

Ben Spurgeon, Audiologic senior application engineer says: “We pride ourselves on being a technically focused distributor. We assist clients throughout their project lifespan, whether it be designing, programming or commissioning their solution. The addition of ADECIA to our portfolio introduces a straightforward solution for professional conferencing spaces.

“With unique features such as dereverberation, automatic speaker tuning and routing, the installation and commissioning process is easier than ever before. Importantly, as a fully networked and PoE solution, these rooms can be rapidly rolled out across our customers’ projects.”

Sophie Graham, marketing and communications manager at Habitech adds: “Habitech and Yamaha have enjoyed great success with installations for hospitality, retail and corporate applications. As we strengthen our offering in the professional market, Yamaha’s new ADECIA solution is a powerful addition to our portfolio.

“ADECIA shares many of the benefits and positive experiences with Yamaha’s other professional audio products and features Dante audio networking, which has become a core requirement for many of our customers’ projects. Yamaha meets the high expectations of our installation partners, providing quality, performance and reliability, which fits perfectly with our philosophy.”

Matthew Light of Tempura Communications notes: “We have experience with Yamaha products and wanted to add a company to our portfolio that has pedigree for audio solutions covering microphones, control systems and speakers. ADECIA is a great fit for our resellers and their customers.

“We are all about quality product and service. This includes value, supply, pre/post-sales support and innovation. ADECIA ticks all the boxes and, as a new product designed for the changing landscape of the conference room and PC-based codecs, it is perfect for us.”

In picture: Ben Spurgeon - Audiologic (photo: Matt Boland), Matthew Light - Tempura (photo: Matthew Light) and Sophie Graham - Habitech (photo: Sophie Graham).

Yamaha Appoints Specialist UK Distribution Partners For ADECIAYamaha Appoints Specialist UK Distribution Partners For ADECIA

9th April 2021

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