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disguise and ROE Visual Strengthen Strategic Partnership
China – disguise and ROE Visual have announced strengthening their existing strategic partnership. Both companies are jointly recognised as technology suppliers for high-profile extended reality productions. They have left their mark with first-class high-performance products that power spectacular visual experiences across some of the world's biggest broadcast, film, fixed installations, corporate and entertainment events. By turning their current co-operation into a multi-faceted alliance, based on mutual trust and a long-term working relationship, disguise and ROE Visual intend will leverage each other's technical knowledge to benefit their partners and users worldwide.
Being involved with virtual production techniques since 2017, ROE Visual's LED technology and disguise's Extended Reality (xR) workflow have both become a well-recognised part of many virtual production set-ups globally. Projects like Billie Eilish's 'Where Do We Go' live-streamed concert, the 2020 League of Legends World Championship esports event, Nissan's 'Thrill' commercial, Walmart's 2021 YBM and ICM virtual events, Kaskade's hybrid concert in Fortnite and Rocket League, and Katy Perry's iconic performance at the 2020 American Idol finale: a performance widely acknowledged as the first major live broadcast to use extended reality, are proof of the companies' abilities.
disguise and ROE Visual share a similar customer philosophy and way of working that is rooted in high-end products and a solution-based and service-orientated customer approach, resulting in both companies being recognised as superior technologies by their customers. Following the opening of XR showrooms in Los Angeles, the US, and London, the UK last year, disguise plans to open more stages with ROE Visual products. The companies create easily accessible state-of-the-art facilities for the global XR community while empowering users to explore the possibilities of real-time visual experiences in virtual production. Providing these dedicated spaces for XR innovation, support, and customer demonstrations will help solidify disguise's and ROE Visual's positions in the market as trusted partners for next-generation virtual production.
In addition to powering hundreds of xR stages globally, the partnership is funded by teams sharing knowledge and expertise, translating this into product features that will benefit users. Part of this will be a training program for both technical teams to better understand each other's products and techniques and translate them into improved workflows and resulting visual effects for their partners and users.
"disguise and ROE Visual's shared history and commitment to producing cutting-edge technology that empowers users to bring unforgettable experiences to life means that this partnership will further expand the global reach of extended reality. ROE Visual's dedication to providing the best LED display platforms and outstanding LED solutions drives mutual innovation in virtual production. The teams' professional attitude and enthusiasm are very motivational to serve our shared clientele with even better solutions and techniques," says Fernando Kufer, CEO of disguise.
"We're pleased to be working in close cooperation with the disguise team. disguise and ROE Visual engaging in this partnership is beneficial to both companies and, more importantly, for our global user community. We believe the partnership will help to develop virtual production technology and bring it to a higher level." states Grace Kuo, sales director for ROE Visual.
15th September 2021
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