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Business News Headlines

Adlib Acquires West Molesey-based Triplex Productions


Sound Technology Ltd adds SSL Live consoles to installed sound distribution portfolio


Stagemarket becomes Sixty82’s exclusive distributor for the Russian Federation


Yamaha Partners with Entourage Pro Production Crew Resource


ABTT Announce New Co-Chairs for Council


Ayrton Celebrates 20 Years of Digital Lighting


Spotrack Appoints Apex Technologies as Exclusive Distributor for North America


Outline Announce New EMEA Sales Partnership


Optocore appoints SONUS as new Lithuanian distributor


Martin Audio Formally Presented With Queen’s Award for Innovation


Audiologic Announced as K-array’s Specialist Trade Partner


ROE Visual and BUas announce partnership


Absen Green Sets New Standards for Sustainability


PLASA and #WeMakeEvents launch Covid recovery survey


Evertz Continues its Commitment to the Iconic Studer Audio Brand


TAIT acquires ITEC Entertainment


Absen Partners with Brompton Technology to Help Create Virtual Studio Solutions


Kinesys Helps with Flying Start for Motor Stage Automation


Follow-Me Distributor Announcement


Sound Devices Joins Audiotonix Group


BOXXER Inks New Partnership with Version 2


APEX Names TOMMEX as Exclusive Distributor for Poland


PMC Appoints Bluesound as its Hungarian Distributor for its Studio Products


Optimal Audio Appoints Atendi as Norwegian Distributor


Xytech’s MediaPulse Supports Take 1 with its Ambitious Growth Trajectory


Adlib Acquires West Molesey-based Triplex Productions

UK – Over 37 years, Adlib has grown to become a leading supplier of entertainment and event technology. The acquisition of West Molesey based Triplex, a boutique provider of audio systems for concert touring and special installation projects, provides the company with a long-awaited London location to widen support to its customers.

Triplex, founded in 2013, has quickly gained a reputation for the quality of bespoke control packages provided to touring artists and now also specialises in sales and permanent installations for live venues and places of worship.

“Having worked with Triplex for a number of years now, this was an obvious next step for both companies,” said Adlib director John Hughes. “We were very close to completing a deal in March 2020, and we all know what happened then! The way Ross has managed the business through the industry’s most testing couple of years is testament to him and we’re really excited about what the future holds.”

This deal will strengthen the company’s live production and installation teams, and provide a welcomed outlet for many key suppliers. Hughes adds: “It was key that we secured a London base and we’re delighted that Triplex have chosen to go on the journey with us. We are already so aligned in terms of ethos, the services we offer, and various brands we represent and this will give us the platform to enhance these relationships and provide localised support for our customers.”

Triplex will continue to operate as a separate brand, with customers benefiting from full access to Adlib’s team of specialists, extensive rental inventory, and relationships with leading manufacturers that will enable Triplex to enhance the bespoke delivery that it’s become so well-known for.

Ross Cornwall continues as managing director with key appointments and investments to arrive in the new year;

“We have been partnering with Adlib for several years now, and we have seen so much synergy not only in the work we do, but the attitude towards the industry and the staff team,” commented Ross. “I am confident that this move will offer our clients more of what they need and create a fantastic working environment for our staff and freelance base with the bonus that the Adlib team are all just lovely people!”

After a significant period of disruption, Adlib’s founder and managing director concludes: “I am delighted that we have eventually got the deal over the line and welcome Ross and his team to the Adlib family. Completing an acquisition in the current climate demonstrates our belief in the industry as it progresses out of the devastation of the past 18 months. It provides additional stability for Adlib and a springboard for Triplex to develop further.”

6th December 2021

Sound Technology Ltd adds SSL Live consoles to installed sound distribution portfolio

Sound Technology Ltd adds SSL Live consoles to installed sound distribution portfolio

UK - Sound Technology Ltd, one of the UK's leading distributors of professional audio, professional lighting and musical instruments, has announced the addition of Solid State Logic SSL Live consoles and Network I/O devices to its live sound distribution portfolio, with a focus on installed applications including theatre, music venues and educational facilities.

"Sound Technology has had a successful long-standing relationship with Solid State Logic distributing its music production tools portfolio in the UK,” comments David Marshall, MD Sound Technology Ltd. “We're proud to have the opportunity to expand our partnership with the addition of the SSL Live range of consoles in market sectors in which we also have proven technical and commercial expertise."

Responsibility for SSL Live consoles at Sound Technology will sit within its pro audio application team for specification and support, with consoles installed in Sound Technology's pro audio and lighting demo facility at its Letchworth Garden City headquarters.

SSL has always set the audio performance benchmark for others to reach, and sound quality is the primary design consideration of SSL Live consoles. SSL’s obsession with ergonomics and workflow has delivered an intelligent, elegant and comfortable layout. The simple interface and flexible set up makes the SSL live console range ideal for theatres and performance venues, where multiple operators need to quickly understand and configure a console for different situations.

Last month Solid State Logic announced SSL Live v5.0 software, new 'Plus Processing Packs' offering additional DSP resources for existing SSL Live L100, L200, L350 and L550 consoles, and brand new L450 and L650 consoles.

Jim Motley, senior vice president of international sales for Solid State Logic comments: “We’ve been very impressed by the enthusiasm and professionalism of the pro audio application team at Sound Technology and think they’ll make the perfect fit for installation customers in the UK, representing our Network IO range of interfaces as well as our Live consoles. We are confident that they will reach and support clients in a wide range of audio applications that require the highest levels of quality, alongside SSL continuing to support our existing rental partners.”

2nd December 2021

Stagemarket becomes Sixty82’s exclusive distributor for the Russian Federation

Stagemarket becomes Sixty82’s exclusive distributor for the Russian Federation

Russia – SIXTY82, ‘The New Original’ manufacturer of next-generation trussing and staging systems, has expanded its global distribution network with the appointment of Stagemarket as its exclusive distributor for the Russian Federation, with immediate effective.

Stagemarket has been a provider of professional staging solutions to the Russian market since 2010. Throughout this time, Stagemarket has proven itself as one of the main players for high quality equipment and bespoke structures.

With over 21 years of experience in the live events industry, Stagemarket has a wealth of experience and technical knowledge in recommending solutions to suit their customers’ needs. SIXTY82’s customers can be confident of the abilities of the dedicated team at Stagemarket to meet their every demand.

“We look forward to working with Stagemarket,” says Fokko Smeding, CEO of SIXTY82. “The new arrangement will be a great help in satisfying customer demand in the Russian Federation. Stagemarket has an excellent reputation, and I have personally known Sergey for years. I am very happy to have him and his team on board.”

“Sixty82 has a huge amount of experience in the entertainment industry and a commitment to innovation combined with a level of craftsmanship that is in high demand,” says Stagemarket managing director, Sergey Rybinskiy. “We are very excited to be able to work with them and bring their products and expertise directly to our market.”

In picture: Stagemarket sales and marketing director Romuald Fogel and managing director, Sergey Rybinskiy.


1st December 2021

Yamaha Partners with Entourage Pro Production Crew Resource

Yamaha Partners with Entourage Pro Production Crew Resource

As the live production industry enjoys a long-awaited renaissance, Yamaha has partnered with Entourage Pro, a new and free-to-join global networking platform which provides a much-needed new way to source and accredit production industry personnel.

Covering 140 professional freelance roles in a wide range of technical disciplines including sound, lighting, video, staging, production management, logistics, catering, artist services and more, the platform has been designed to be a quick and easy way to connect personnel to productions (and vice-versa) for anything from a one-off show to a world tour.

Its directors, Joel Perry and James Stanbridge, approached Yamaha knowing that the company’s reputation for high standards, reliability, future-proofed technology and global reach mirrors the Entourage Pro ethos. Seeing the advantages that Entourage Pro offered, and keen to support the re-emergence of live entertainment, Yamaha was happy to become an official partner.

“The moment we were introduced to the concept of Entourage Pro, the team at Yamaha immediately recognised the opportunities that it could bring to both crew and production companies,” says Karl Christmas (pictured), European product manager at Yamaha Music Europe GmbH.

“In supporting the development of this platform, Yamaha is confident that it will be a significant resource for our friends and colleagues in the industry as it gets back on its feet.”

“We are very pleased that Yamaha is an official partner of Entourage Pro,” adds Joel Perry. “As with all of our partners, the company is a world leader in live entertainment technology which has firmly embraced the Entourage Pro vision for the future. As we establish ourselves as the vehicle for freelance crew to secure work in a new way, aligning with brands such as Yamaha gives us a strength in global reach and visibility which is vital to our success.”

29th November 2021

ABTT Announce New Co-Chairs for Council

ABTT Announce New Co-Chairs for Council
ABTT Announce New Co-Chairs for Council

UK - The Association of British Theatre Technicians (ABTT) has announced that as of 3rd November 2021 Mig Burgess Walsh, (lighting tutor at the Guildford School of Acting, chair of AAPTLE Wellbeing Group and an active freelancer) will sit alongside David Evans, (head of production at National Theatre Wales, former chair of the Production Managers’ Forum and founding production manager and board member of Lagos Theatre Festival) as the association's new co-chairs.

Mig and David will succeed Richard Bunn, senior consultant at ARUP who has worked tirelessly since the start of his tenure in 2019, navigating the ABTT through the pandemic period. All at the ABTT would like to extend their heartfelt thanks, recognising Richard's hard work and commitment during very challenging times.

The combination of Mig and David’s extensive background in the performing arts, encompassing teaching, touring, programming, production and venue management, alongside their ongoing commitment to improve the Industry, make them ideally qualified to lead the ABTT’s council of management over the next two years.

Commenting on the role, Mig Burgess Walsh said: “I am so pleased to begin this prestigious role with the ABTT. A role to which, quite frankly, I never thought I would ever be able to aspire given my mental health diagnosis. With David by my side as co-chair, I shall have tremendous support if and when I should need it. In fact, appointing co-chairs brings many inclusive and well-being advantages, we are each able to support one another, dividing the workload and bringing both our unique perspectives.”

Elected by the council of management, Mig Burgess Walsh and David Evans follow in a great tradition of industry leaders committed to offering their expertise to assist the work of the ABTT.

The ABTT Council particularly welcomes the appointment of co-chairs, enabling as it does a better work life balance, the ability for mutual support in the roles as well as allowing the ABTT to benefit from both David and Mig's broad skills and experience. The new co-chairs are ideally placed to guide the council during development of the organisation in the years ahead.

David Evans, co-chair replied: “The ABTT is an organisation crucial to the backstage industry and I am very proud to have been associated with it both as a member and as a trustee. The decision to have a co-chair rather than a single chair is evidence that the ABTT does not give advice but sets the example.

Like Mig I am busy, I am head of production at National Theatre Wales, an ambitious national producing company, I am a board member of the Lagos Theatre Festival, I have many commitments including being a parent, and could not do this without Mig’s support, or indeed the support of Robin, Elysia and Stuart and all the Trustees."

David continued: “Mig brings her lighting and educational skills and I bring years of production management, operations and international work as well as a deep commitment to making theatre sustainably. Between us we hope we can help the ABTT continue advising and supporting our membership and to continue its integral role making the industry more collaborative and supportive to all who work in it.”

Mig and David are excited to take on their roles as co-chairs working side by side to continue the great work that Richard has done and continue to uphold the ethos and objectives of the association going forward.

As a registered charity the ABTT seeks to pursue its aim of advancing education in the technical subjects connected with the theatre and theatrical presentation. This work has led the organisation to become a recognised source of independent and trusted advice on technical management, operation, safety, planning and good practice in places of entertainment. The work of the ABTT in publishing the Code of Practice for the Theatre Industry in the UK has become an essential element in supporting the work and vitality of a world-leading sector of the creative industries.

The ABTT has a strong democratic framework, which ensures that its council of management is elected from its own members, all of whom have been admitted to the electoral college by their peers. The membership consists of theatre technicians, designers, architects, local authority officers, theatre consultants, mechanical and electrical engineers, health and safety practitioners, production and stage managers and many others with a manifest commitment to the technical aspects of theatre.

Following the announcement, Robin Townley, CEO, stated: “I am very pleased to welcome Mig and David as the first ever co-chairs of the ABTT council of management. The ABTT has been celebrating its 60th anniversary throughout 2021 and it is very exciting for the council to have appointed co-chairs in our Diamond Jubilee year in order to guide the association in what will be a crucial period for our industry. To have the combined commitment and perspective of two such experienced industry practitioners is a fantastic resource upon which the ABTT may draw as it continues to support and nurture the technical, production and capital design communities in theatre and live performance.

He went on to say: "I very much look forward to working with both David and Mig to maintain and develop the essential work the ABTT undertakes: in providing standards for safe and compliant practice; training for new generations of practitioners and guidance, support and networks for everyone interested and involved in the production and presentation of live performance.”
At the ABTT’s AGM in early September this year, the results of the election of trustees were announced. Louise Birchall will return for a second term and joining council, as new trustee/directors, are Oliver Brown and Ben Stephen. The continuing trustees are Mig Burgess Walsh, Alexander Cann, Andy Franks, Peter Maccoy, Caroline Rouse, Nikki Scott, Emma Wilson and Anton Woodward.

As their first act as co-chairs of the association, both Mig and David would like to welcome you to attend the upcoming ABTT Christmas Party, due to be held on Friday 3rd December, generously co-hosted by ETC with the kind hospitality of LW Theatres and the further support of Preevue.

29th November 2021

Ayrton Celebrates 20 Years of Digital Lighting

Ayrton Celebrates 20 Years of Digital Lighting

November 21st 2021 sees Ayrton celebrate its 20th anniversary and what a journey it has been for the company which has dedicated itself entirely to developing innovative LED lighting products.

“When Ayrton was created, we didn't know at the time, but we were going to revolutionise the world of lighting with a totally disruptive concept, digital lighting,” says Ayrton founder, Yvan Péard. “Over the past 20 years we have created more than 70 extraordinary digital luminaires that are as innovative as they are effective. We are very proud of our achievements and the way we continue to lead the way, pushing technology and design to the limits. This year we are celebrating 20 years of passion, creation and design; 20 years of working with the world's greatest lighting designers, who have placed their trust in us to make the tools they want to use; 20 years of innovation to bring the wildest projects to life.”

Péard first brought Ayrton to life in 2001, naming his company after the outstanding Brazilian racing driver, Ayrton Senna, whom he admired for his brilliance, ingenuity and drive in the pursuit of perfection, qualities which Péard and the team at Ayrton have maintained to this day.

From technical innovations and original ideas in creative effects lighting, to classical lighting fixtures, through to the company’s first IP65 rated fixtures, Ayrton has gained a reputation for innovation, power, precision, versatility, and unbeatable durability and reliability.

Ayrton’s is a history of ‘firsts’ with notable advancements in technology delivering new, original products every year.

The company’s initial reputation for unique effects lighting accelerated in 2013 with the advent of MagicPanel 602 – the first-born in the Creative Solutions family – a modular LED luminaire equipped with continuous unlimited rotation in pan and tilt, and a unique square face that could deliver a broad range of visual effects. MagicBlade R was to follow the following year, the first of the redesigned ‘Radical’ range. MagicDot R, in 2015, was the first professional moving head LED luminaire with a single optical collimator and firmly established itself as the must-have fixture for embedding into sets because of its small form factor and amazing versatility. In 2016, MagicBurst was the first high-power graphic LED strobe with continuous, unlimited, rotation on pan and tilt, and melded beautifully with the other ‘Panel’ products. 2017 saw the arrival of MagicPanel FX, an exciting new development from MagicPanel R, with a revolutionary new optical zoom system that offered exciting possibilities for creating 2D graphical effects.

2017 also marked a new important milestone with the release of Ayrton’s first classical fixture, Ghibli, its first LED spot luminaire factory-equipped with a framing system, and packed full of features in a surprisingly compact body. This marked the beginning of Ayrton’s road map to produce a comprehensive series of fixtures to suit every size of venue and project application.

As this plan rolled out, 2018 saw the arrival of Mistral and Khamsin, 2019 introduced Diablo which is still one of Ayrton’s most popular fixtures and its IP65 rated counterpart, Perseo Profile which has become the benchmark IP65 rated fixture, packing all the features and outstanding output into a compact, all-weather housing, which has since proved itself unmatched in reliability and versatility.

With Ayrton’s roadmap in full swing, the most recent years have seen the release of more revolutionary fixtures. Huracán Profile is a formidable graphical tool for enhanced creativity, with exceptional light output and an entirely new complex colour mixing system with a double CMY saturation level capable of generating 281 trillion colours. Domino expanded Ayrton’s IP65 multi-function luminaire family as the larger sibling of Perseo Profile and has since been joined by Perseo Beam. Eurus marked the first multi-function profile luminaire launched under the new SLIM-21 programme for miniaturising fixtures and reducing their weight, while the latest additions – Karif LT and Huracán LT – are the first LED luminaires in the brand new line of “LT” (Long Throw) products dedicated to long-range applications.

All these products include signature features that are synonymous with the Ayrton name: accuracy of movement, lightweight and compact form, phenomenal output, innovative optics and colour management, feature-rich fixtures that belie the size of each fixture, next-generation cooling systems and boundary-pushing graphical effects.

“We are excited to be entering our 20th year!” states CEO, Chris Ferrante. “Ayrton has been the industry leader in digital lighting since our inception. Yvan’s vision all those years ago has led to the success we have achieved today. Our best-in-class products, characterised by innovation with purpose, creativity and quality, are designed with our users, the lighting designers and creatives, in mind. These people, along with our distributors and the team at Ayrton, are as important as our products and we look forward to celebrating with them over the next 12 months.

“However, we are never content with sitting still and have some unbelievable new technology and ideas planned for the near future which will continue to enhance the global shows and events we are fortunate to be a part of.

“We cannot wait for the next 20 years!”

To mark the 20th anniversary, Ayrton has released a video (click here toview) and a new logo and is as determined to continue to lead and innovate as it has been from the start.

As Péard says: “The future has only just begun!”

22nd November 2021

Spotrack Appoints Apex Technologies as Exclusive Distributor for North America

Spotrack Appoints Apex Technologies as Exclusive Distributor for North America

USA – Spotrack, manufacturer of the world’s leading remotely operated followspot system, has announced the appointment of Apex Technologies as its exclusive North American distributor. Spotrack’s multi-patented technology combines experience in computer vision with a love of entertainment lighting to create a powerful and practical twenty-first century reinvention of followspotting.

Apex Technologies is an exclusive distributor of high-end entertainment technology solutions, whose mission is to deliver select lighting, AV, staging and power supplies not currently represented in the North American market, but which are well-established on stages and in venues in other parts of the world. With a team that combines more than 150 years worth of industry experience and expertise, Apex Technologies is perfectly placed to introduce Spotrack’s portfolio of exciting products to the USA.

Liam Feeney, CEO of Spotrack comments: “When you take into account the far-reaching knowledge and experience of the Apex team, it’s easy to understand why we are so excited by the prospect of working with them in the United States. The North American market already has a highly distinguished Spotrack client base, and there is huge demand for our products into other market verticals. We are confident that we have found the perfect partner to help release the full potential of Spotrack for the benefit of the US entertainment production community.”

John McDowell, general manager at Apex Technologies adds: “Spotrack has developed some incredible technologies for followspot control that we haven’t seen here in the American market. The ability to interface with fixtures and controllers from various manufacturers, as well as the multiple modes of steering really set it apart from the other options. The potential for increased utilisation of existing rental inventory is a big benefit, especially in these times of supply shortages. We’re proud to bring these products to market over here and look forward to helping establish Spotrack as the industry standard.”

Visitors to this year’s LDI Conference and Trade Show in Las Vegas can explore Spotrack’s ground-breaking products by speaking to its team at Booth 2745, where Apex Technologies team-members will also be present.

22nd November 2021

Outline Announce New EMEA Sales Partnership

Outline Announce New EMEA Sales Partnership

Outline, one of Europe’s most innovative designers and manufacturers of professional loudspeaker systems and related technologies, has announced a new strategic sales partnership with World Marketing Associates (WMA).

World Marketing Associates is one of Europe’s most experienced professional audio/video representatives, with offices in the UK, France and Russia. With a proven track record of establishing new brands and delivering strong growth for leading names in the EMEA markets, the company will be Outline's sales representatives for Europe, the Middle East and Africa.

WMA’s Julian Young commented: “WMA are excited to be working with Outline. Over the years we have followed them and been extremely impressed with the groundbreaking technologies they have introduced.”

"We will provide support and advice to the Outline distribution network as the world gradually reopens following the COVID pandemic, offering help to the distributors with their sales and marketing programmes. WMA will be an additional member of the Outline team, helping to grow and strengthen the business and relationships with the office in Flero.”

Outline CEO Giorgio Biffi remarked: “Our product range is the most comprehensive it has ever been, covering everything from discreet installations through portable systems, dedicated cinema and stadium designs, our large-scale touring line-array products and much else. Our Newton processor has literally changed the way many professionals work in numerous projects and the pace of our continued innovation and growth continues.”

“Having WMA’s expertise across our EMEA markets will extend Outline’s reach across numerous market sectors by actively assisting our established distribution network and forging new relationships. It’s a very exciting time for both companies.”

17th November 2021

Optocore appoints SONUS as new Lithuanian distributor

Optocore appoints SONUS as new Lithuanian distributor

Lithuania – Founded in 2013, SONUS had approached the German fibre network specialist when it was looking for new solutions regarding signal distribution. “We immediately saw the potential in this partner, since fibre, in our opinion, is the future of signal distribution,” said head of business development, Ramūnas Alenskas.

With many premier global sound and lighting brands in its distribution portfolio, SONUS is a total stage technology supplier, with a customer base covering theatres, cultural houses, concert halls, conference centres and many other applications throughout Lithuania, Latvia, Estonia and Georgia.

The addition of Optocore to its portfolio was an obvious next step. “We could see the unlimited possibilities in transferring any signal from point A to any other point required,” continued Alenskas. “In the near future Optocore interfaces, which we will use in our installations, will speak for themselves, and customers will be able to see at first hand the endless possibilities.”

Already they have some prestigious venues lined up, as Ramūnas Alenskas confirms. “We have installations at the Lithuanian National Drama Theatre (with four halls), Druskininkai Cultural Centre (with three) and a few other lined up with Optocore signal distribution solutions.

To underline its faith in the brand, SONUS exsertus has already made a significant opening investment in Optocore drive racks, with demo systems comprising Festival box petit, AutoRouter AR-20, M8-BNC, X6R-FX-8AE-SRC/8MI and X6R-FX-8AE-SRC/8LO.

The new distributor is also encouraged by the level of support it has been receiving from Optocore. “They have the best team and it is always a great pleasure every time we have a meeting with them. Their team is always ready to provide all the answers necessary and come up with the best solution for a system design.”

As a result, they are now looking forward with anticipation to the year ahead. “To have Optocore in our portfolio means we can provide more innovative and reliable solutions to our customers. At the same time we can make our designs much faster, and installations more sustainable, with less copper and less energy,“ confirms Ramūnas Alenskas. “‘Fast’, ‘Easy’, ‘Reliable’, ‘Sustainable’, ‘Innovative’, these five words tells us everything!”

The move will certainly benefit both parties. Commenting on the appointment, Optocore sales distribution manager, Dawid Somló, added: “We have known Ramunas, Tomas and the SONUS crew for a long time, having met at various fairs and industry events. Suddenly we arrived at the same conclusion, that we were both ready for co-operation! Sometimes the obvious and simplest solutions emerge by themselves and so it is with great pleasure that I welcome the SONUS team into the Optocore family. I am delighted that the Lithuanian pro audio market will have the opportunity to learn about our solutions from highly specialised professionals."

In picture: Ramūnas Alenskas – SONUS head of sales, Dawid Somló – Optocore sales distribution manager and Tomas Ždanovičius – SONUS sound system designer/engineer.

17th November 2021

Martin Audio Formally Presented With Queen’s Award for Innovation

Martin Audio Formally Presented With Queen’s Award for Innovation
Martin Audio Formally Presented With Queen’s Award for Innovation

UK – Back in April this year, Martin Audio was honoured with a Queen’s Award for Enterprise in Innovation for its Wavefront Precision optimised line arrays.

Upon the announcement, Martin Audio MD Dom Harter, had eagerly acknowledged the prestige of winning, fittingly during the company’s 50th year. He also revealed that Wavefront Precision arrays had become the company’s fastest ever selling line array format suitable for both installation and live sound applications.

Six months later Martin Audio was formally presented with the award, at a special reception held at their High Wycombe HQ, by Countess Howe, Her Majesty’s Lord-Lieutenant of Buckinghamshire. Also in attendance were Councillor Zahir Mohammed, chairman of Buckinghamshire Council, as well as Phil Dudderidge, executive chairman and founder of Martin Audio parent company, Focusrite, and all the staff of Martin Audio.

After a brief demonstration of Wavefront Precision, Dom Harter introduced Countess Howe, who started by congratulating the company on its achievement. She noted that there were 205 award winners across the UK and only 48 in the innovation category, including two from High Wycombe. “Buckinghamshire clearly is the entrepreneurial heart of the UK,” she exclaimed.

“In order to receive this award under the Innovation category you have needed to demonstrate that innovation is critical to the growth of your company, and that you have invested in development with the right risk balanced portfolio. Your research into what the market needs has been crucial to building your networks. Customer satisfaction has been a key indicator of your engagement with your market. And with a world class rating in the customer satisfaction tables you are clearly doing the right thing!”

Countess Howe continued: “Your investment in research and development has enabled the diversification of your business from an essentially touring heritage to encompassing fixed installations. This you have rolled out at an awe-inspiring rate with an unprecedented level of new product development: 60 new products in five years I believe, resulting in a five-fold increase in product.”

Addressing the staff, she said in conclusion: “You should feel justifiably proud of achieving the Queen’s Award for Enterprise in the Innovation category, and on behalf of Her Majesty the Queen and as her representative in the county I am delighted to make the presentation.”

A striking crystal glass trophy, along with the certificate, were duly presented to Dom Harter and Phil Dudderidge.

Harter, in turn, thanked the Lord-Lieutenant, stating: “I am extremely proud of this achievement as it recognises both innovation and commercial success and is testament to everyone’s hard work here at Martin Audio.

“The last 18 months has been the most challenging time in the company’s 50-year history, but the combination of innovation, hard work and family spirit has once again shown that we can meet any challenge. As we emerge from the pandemic, fitter and stronger than before, this Queen’s Award presentation feels the perfect celebration to everyone’s efforts, and I couldn’t be prouder of the team here.”

Phil Dudderidge also added thanks to the staff, registering his pride in Martin Audio as part of Focusrite, and underlined the importance of the Queen’s Awards.

The formal duties discharged, Countess Howe then spent time chatting to staff on a factory walkabout.

16th November 2021

Audiologic Announced as K-array’s Specialist Trade Partner

Audiologic Announced as K-array’s Specialist Trade Partner

UK – Audiologic, the award-winning provider of professional audio solutions, has announced that from 1st October 2021 it became K-array’s exclusive specialist trade partner, as part of the brand’s continued and evolving growth strategy for the UK market.

2B Heard, K-array’s UK distributor, has been operating in the market for six years, and as part of an acceleration of growth, are now focussing specifically on the commercial and residential markets for the K-array portfolio. 2B Heard is working with Audiologic as its specialist trade partner, seeing them focus on and take an active role in the promotion of the product range for markets in which they specialise.

Sam Nankivell, 2B Heard co-founder, comments: “Our ever-changing marketplace means that at 2B Heard, we are focusing more on architectural and commercial installations for K-array, and we are keen that in line with that focus, we continue to service other markets and opportunities for the brand.

Audiologic has exceptional industry and product knowledge, the ability to deliver demonstrations, training, and provide fantastic customer support. Furthering demo facilities and tech support, helps guide specifications and design, which provides a more comprehensive support network for people interested in K-array. We are very proud to be working with Audiologic as our specialist trade partner and look forward to some exciting projects ahead.”

As a specialist in the industry, Audiologic will help K-array to build further connections with a wider base of integrators across a range of markets including specialist retail and leisure, hospitality, professional AV and houses of worship. Audiologic’s Andy Lewis comments: “We are hugely excited to partner with K-array as their specialist trade partner and further contribute to their growth and success in the UK market. Their portfolio of products is well suited to Audiologic’s network of contacts, customers, and projects. Our applications support team sits at the heart of our business, and they will be proactively demonstrating and providing training on K-arrays range of products.”

15th November 2021

ROE Visual and BUas announce partnership

ROE Visual and BUas announce partnership

The Netherlands – ROE Visual and Breda University of Applied Sciences have announced their partnership to enhance knowledge about virtual production and XR stages for an upcoming generation of content creators by opening a virtual production research centre. ROE Visual will support this high-ranking Game Development University with high-end LED products to enable its students to work in a full-fledged XR stage environment.

Netherlands-based Breda University of Applied Sciences (BUas) is a medium-sized, higher education institute with over 7,000 students from 100 countries. BUas offers Bachelors and Masters programmes in various domains, and its Game Development programme is internationally recognised. The Rookies World School Rankings displaying the Best Creative Media & Entertainment Art Schools has given BUas a number 10 ranking.

The partnership focuses on the development of a virtual production research centre. Here content for XR Stages can be developed, and students can test the interaction of content playout systems with the LED wall. The students will have access to high-end virtual production technology, equivalent to what is currently used in film studios and XR stages all over the globe.

BUas will be the first university on the EU continent to have a full-fledged XR stage available for its students. Academy for Games and Media lecturers Carlos Santos and Stephen Paine are both thrilled about the partnership. "The availability of and access to an XR Stage for research and development that comprises products that are not only used in the professional work field but are also highly acclaimed is a huge incentive for our students. It's a great tool to increase their knowledge and take their performance to the next level," states Dr. Santos, game development lecturer.

"With this partnership, BUas, having developed partnerships with Epic Games and Sony, continues its strategy to link with the best manufacturers and brands."

"This new and exciting collaboration with ROE Visual enables our students, staff, professors and partners to collaborate in improving current techniques for virtual production. At the same time, it offers the ability to discover new, innovative applications and approaches in this state-of-the-art environment," comments Jorrit Snijder, president of the executive board of Breda University of Applied Sciences.

ROE Visual firmly believes in the power of knowledge transfer and investing in a new generation of industry professionals. Next to the widely followed ROE Academy classes, ROE Visual regularly supports other learning institutes, training events, and learning initiatives.

"Enabling a new generation of students to acquire relevant technical skills is self-evident to guarantee an influx of the next generation of young professionals," comments Auke Meijer, operations and sales director for ROE Visual. "Giving these students access to ROE Visual's industry-standard LED panels, the co-operation is an example of how industry-leading manufacturers can play a role in educating and inspiring the future generation of technicians and creatives."

ROE Visual has supplied Diamond DM2.6 LED panels for the walls, Carbon series CB5 for a LED ceiling, and a HELIOS LED processing platform.

"We're very excited that our students are having access to the best and most up-to-date equipment available in the industry right now. With this set, we even have access to the GhostFrame technology, allowing us to research and explore all the creative and technological aspects of virtual production," comments Paine, creative business lecturer.

BUas students have recently installed the research centre at the BUas campus in Breda under the supervision of Tim Hamberg, support engineer for ROE Visual. After a try-out period allowing the students and team to familiarise themselves with the technology at hand, the XR stage will be officially launched early in 2022.

ROE Visual and BUas announce partnershipROE Visual and BUas announce partnership

12th November 2021

Absen Green Sets New Standards for Sustainability

Absen Green Sets New Standards for Sustainability

Germany – Absen has launched a new green initiative, Absen Green, that brings together its industry leading efforts in sustainability, environmental protection, energy efficiency and corporate social responsibility and reaffirms its commitment to a better future for all.

The LED display pioneer has long had some of the most energy efficient products on the market, but the launch of Absen Green marks the first time Absen has brought together its environmental efforts under one brand and signals a major statement of intent in the company’s 20th-anniversary year.

“Energy saving is a virtue, but environmental protection is an attitude. This is our attitude,” explains Rubel Rengel, Absen’s senior vice-president of global business development. “It’s what the Earth deserves.”

Among the planet-first measures announced under the Absen Green banner are the use of only sustainable, environmentally friendly materials, rigorous safety standards to prevent damage to the natural world, and an energy efficiency programme which has saved 700,000 tons of CO2 over the last five years and made Absen a carbon-neutral business.

Energy saving is achieved by a combination of four technological innovations. LED common cathode technology reduces energy consumption and heat output by more than 20%, while the use of a high-efficiency power supply offers energy conversion efficiency of close to 90% (compared to 75%–85% for products using traditional power supplies). LED lamps with high luminous efficiency further bring down energy consumption, and a comprehensive heat-dissipation design reduce the power consumption of the displays’ internal circuits.

With this four-pronged approach, products such as the A1099, Absen’s large outdoor LED display, and the A1021D/A1621D, its LED digital out-of-home (DOOH) advertising solution, deliver energy savings of up to 50% and 65%, respectively, compared to similar products on the market.

The real impact of the savings offered by these and other Absen products is equivalent to the carbon dioxide absorbed by nearly 14 million trees in a single day, and has helped the company achieve its goal of carbon neutrality, or net-zero carbon dioxide emissions.

Increased energy efficiency also significantly reduces emissions of sulphur dioxide and other harmful gases, preventing the build-up of damaging sulphuric acid in the atmosphere.

These high environmental standards similarly apply to the manufacturing stage, with Absen using only eco-friendly raw materials – all of which comply with the European Union’s RoHS 2.0 directive restricting the use of hazardous substances – and ensuring all its products meet EU waste electrical and electronic equipment (WEEE) regulations, which promote the reuse, recovery and recycling of waste by-products. On average, these products have a reuse/recycling rate 25% higher than their non-WEEE-certified equivalents.

“Absen advocates green, low-carbon, energy-efficient, environmentally friendly manufacturing,” continues Rengel, “following the tenet of sustainable development.”

All Absen LED displays are also compatible with 3C, CE, UL, ETL and other domestic and international safety standards, certifying that the products meet strict requirements for fire protection, electromagnetic interference, AC dielectric withstand, current leakage, insulation resistance and ground resistance, as well as OHSMS health standards on eye protection (from blue light), electromagnetic compatibility and more.

In addition to highlighting how Absen minimises its physical environmental footprint, Absen Green underscores how the company is tackling other, less obvious sources of pollution: light and sound. All Absen products feature a fanless design, which allows its products to operate at a noise pressure of under 10dBd (for comparison, the volume of a normal conversation is about 60dB), while Absen’s innovative automatic brightness adjustment technology ensures its displays adjust to the brightness of the surrounding environment. Further reduction of light pollution is achieved with 16-bit high grey correction technology and unique fog surface processing to reduce glare and eye strain.

Absen Green also includes Absen’s complementary dedication to corporate social responsibility, which covers the company’s management systems, business ethics, and employees’ rights and benefits in addition to its environmental and safety commitments.

“From using only environmentally friendly materials to reducing energy usage, waste, and light and sound pollution, the initiatives set out under Absen Green show how Absen is meeting its responsibilities to the planet and humanity,” concludes Ruben Rengel. “The adverse effects of climate change are undeniable and we want to be part of the solution, now and into the future.”

4th November 2021

PLASA and #WeMakeEvents launch Covid recovery survey

PLASA and #WeMakeEvents launch Covid recovery survey

UK – PLASA and #WeMakeEvents have launched a survey to investigate the recovery of the live sector following the Covid-19 pandemic. All types of industry professional are invited to take the survey, from freelancers and sole traders to manufacturing companies and venues. The deadline to complete the survey is Friday 3rd December.

The survey aims to illustrate a detailed picture of the events, entertainment and installation industries following over 18 months of lockdowns and social distancing restrictions. This includes the supply of manufacturing components and finished goods, the availability of skilled workers and the year-on-year changes in revenue and income.

The resulting data will strengthen the position of the industry when PLASA and #WeMakeEvents lobby government and will provide key insights into current challenges, allowing business leaders to plan for the future. Once all the data is collated and analyed, a full report of findings will be published on both the PLASA and #WeMakeEvents websites which will be free to view and download.

Click here to take the survey:

4th November 2021

Evertz Continues its Commitment to the Iconic Studer Audio Brand

Evertz Continues its Commitment to the Iconic Studer Audio Brand

Canada - Months after acquiring Studer Audio, Evertz Technologies Ltd has reinforced its commitment to this iconic brand by relocating Studer’s manufacturing facilities from Hungary to Evertz headquarters in Canada.

The move forms part of a long-term plan to develop next generation products that meet the needs of future customers in the broadcast, live entertainment/concert events, sports, esports, stadium, arena and house of worship markets.

Established in Switzerland in 1948, Studer initially manufactured professional tape decks and analogue consoles but began manufacturing digital mixing consoles when it was acquired by Harman International Industries in 1994.

Vince Silvestri, vice president software systems at Everz, says: “Studer’s history and reputation for quality is undisputed. As the current stewards of this legendary brand we are committed to developing high quality audio products and solutions to serve current and future live media customers.”

Evertz has already integrated Studer Audio with its Software Defined Video Networking (SDVN) solutions, which are leading the industry’s transition to IP. With products such as Studer Vista digital consoles and Infinity Core audio mixing and processing now part of Evertz SDVN, customers can access complete solutions for audio and video orchestration, monitoring and analysis.

Having identified many opportunities for Studer products, Evertz is putting the full force of its sales team behind the brand as well as focusing resources on ongoing product development.

3rd November 2021

TAIT acquires ITEC Entertainment

USA – TAIT, the global group of creative engineers, fabricators, producers and technologists for live entertainment environments, has announced its acquisition of ITEC Entertainment (ITEC), an industry leader of worldwide solutions in entertainment design, technology and project development. The acquisition brings together two best in class organisations with complementary expertise in mounting live events and experiences. ITEC will join the TAIT group comprised of a roster of unparalleled innovators who set the standard for the industry, creating the most comprehensive end-to-end developer of entertainment projects and solutions.

Operating since 1978, TAIT is a premier, global leader in the live entertainment industry. TAIT’s diverse group of markets include theme parks, theatres, cruise ships, concerts, and corporate events with marquee clients ranging from Princess Cruises, Fortnite World Cup, and U2 to Disney, Universal, and the Olympics. At the core of its services is TAIT Navigator, an industry leading show control and proprietary automation platform that maximizes the client’s creative vision.

ITEC was founded in 1985 and has delivered some of the most successful and comprehensive guest experiences spanning theme parks, resorts, rides and shows, and cultural attractions for clients such as Walt Disney, Universal Studios, Madison Square Garden Ventures, LEGO, Wanda Group and Dubai Parks. With offices in Orlando, Los Angeles and Osaka, ITEC has maintained and even expanded its business throughout the pandemic. ITEC’s leadership team including president and CEO Bill Coan, chief technology officer Marc Plogstedt, EVP, project development team Jeff Jensen and EVP, entertainment technology Steve Alkhoja, will remain with the company.

With complementary culture and skillsets in engineering, technology, creative design and client management, the partnership offers a unique opportunity for both companies to achieve significant, sustained growth. The acquisition will allow TAIT to add capabilities in support of clients locally in Orlando as the company establishes a presence within ITEC’s existing Orlando headquarters.

“We felt it was a natural progression to join TAIT’s long legacy of success in the live entertainment industry and rising growth in the theme park and attractions world,” said Bill Coan, president and CEO, ITEC Entertainment. “Our combined ingenuity will achieve bigger, better, and more awe-inspiring shows and experiences for our customers, and our access to strategically located global resources and services will better meet the increasing complexity of projects in the themed entertainment space and beyond.”

“ITEC’s tremendous success over the past 35 years is nothing short of remarkable,” said Adam Davis, TAIT’s chief creative officer. “We have long-admired their innovation, continued growth and their contributions to live events and visitor experiences. I know that together we will continue to deliver on that promise to all of our customers around the globe.”

29th October 2021


Absen Partners with Brompton Technology to Help Create Virtual Studio Solutions

Germany – Absen, the world’s leading LED exporter and Brompton Technology, an expert in LED video processing, have joined forces with the aim to offer the very best solutions for high-end virtual studios. Absen’s LED specialist background paired with Brompton Technology’s market leading processing solutions for LED video walls, offers integrators and customers access to the leading video packages when it comes to virtual studio creation.

Adam Berditch, Absen’s business development manager for the UK, commented: “Over the last year, we’ve seen businesses use LED to transform live online events. State-of-the-art virtual studios are fast becoming the norm for industries across the globe, as LED can offer a whole new dimension to online presentations, professional events and award ceremonies.”

The use of virtual studios has grown exponentially in the last two years, with this growth showing no signs of slowing down. Grand View Research estimated that the global virtual production market size was valued at USD 1.41 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 16.7% from 2021 to 2028. Virtual production enables film makers to create real-time virtual backgrounds instead of filming at costly set locations, not only does this ensure significant savings but the content creation options are limitless. Both Absen and Brompton will be leading the way in showing users just how effective immersive LED screens and processors can be for the future of virtual production.

London based Brompton Technology, established in 2011 is a specialist manufacturer of cutting edge video processing products for the film, TV, broadcast and live event sectors. Its LED processors are able to realise reactive backgrounds that perfectly sync with the camera for fully immersive filming. Notably, its Tessera LED processing products are leading the way in virtual studio development with features including; High Dynamic Range (HDR), ultra-low latency, and high frame rate which can help create a real-time rendered virtual world.

In light of the virtual studios growth in recent years, Absen’s latest Autumn launch featured an LED virtual movie studio solution which streamlines the film making process. Colossal scenes can be shot in a small space, saving time and energy for set transitions. The director and creators are immersed in the surrounding environment, so they are able to engage with their surroundings in real time. The AX Pro series of MiniLED and HD lease products were showcased, including professional stage floor tile screens so actors and creators can walk over their virtual set.

With such extensive knowledge and 24/7 customer support offered to world-wise users, Brompton Technology’s company ethos parallels that of Absen who are globally recognised for their high-quality products and bespoke customer care. Absen’s support network spans the globe, with 380 service partners and exports reaching 120 countries and regions. Both internationally recognised companies have a wealth of combined knowledge to offer their clients, integrators and end-users.

Christian Czimny, product director at Absen commented: “We’re thrilled to be working together with Brompton, especially creating solutions surrounding virtual studios, which have become so important recently. It’s an exciting time for Absen, having replacement green screen technologies to offer our clients, which really revolutionise the filming process. Brompton’s extraordinary technologies work in unison with a whole host of our high end products so I feel our collective expertise will benefit the customer above and beyond what we have been able to offer them before.”

29th October 2021

Kinesys Helps with Flying Start for Motor Stage Automation

Kinesys Helps with Flying Start for Motor Stage Automation

Denmark – Motor Stage Automation is a brand-new automation specialist based in Denmark with an ambitious strategy to deliver custom and off-the-shelf solutions for entertainment industry clients wanting safe and innovative ways in which to move any element of their shows.

The new start-up launched with an investment of Kinesys Apex 500kg and 1250kg hoists, Kinesys Vector consoles, Mentor controllers and all associated infrastructure and is a joint venture between Christian Vigsø of Vejen-based rental and dry-hire company, Vigsø, and Blake McNally, who has been involved with numerous creative automation projects, together with Kasper Sønberg who is the venture’s commercial manager.

The two initially met via Linked In during the lockdown, when both were keen to use the extra time and headspace that this challenging period offered to enact some positive and productive results. An in-person meeting followed in Amsterdam, they hit it off and realised they had similar visions and could see a huge potential for automation to become a key technical discipline over the next decade.

So, Motor Stage Automation was born!

Christian started Vigsø six years ago, and in a short time it has grown to be a significant industry player in Denmark, his goals include wanting to “Do something that’s truly ‘next level’ for the Danish entertainment industry and internationally.”

While Blake has had a lot of experience working with Kinesys, they considered several different options before choosing an automation brand to be at the base of the company.

They chose Kinesys Apex: “For the safety levels and also for the versatility,” Christian confirms. “This system can be used in just about any different scenario and it’s very reliable and straightforward to use.”

Blake added: “We are definitely looking to the future here so wanted a system with longevity as well as very safe and apart from that, we wanted the best.”

They liked the speed of the Apex system – the 500kg and 1250kg products have a maximum of 500mm/s (100ft/min) and 200mm/s (40ft/min) respectively – and maintaining the highest safety standards, the system is suitable for movement above people which was another must. SIL3 compliance means it can be used throughout Europe.

The silent braking is a plus for theatrical and quieter environments, and apart from all of that, they also have a huge demand for Apex from riggers and technicians with a history of using and specifying Kinesys including the flagship Elevation systems.

In addition to already enjoying a great relationship with Kinesys Danish distributor Light Partner, Christian is also impressed with the service and set up at Kinesys in the UK. “They offer the back up and resources of a large organisation coupled with great attention to detail and a personal service-orientated approach.”

Motor Stage Automation has recently supplied Kinesys systems for a production of American Idiot in Copenhagen’s Østre Gasværk Teater in August, flying scenery pieces above actors, and in September, a 24 motor system to move six circular lighting trusses on the Galaxy Stage at the 2021 Untold Festival in Cluj, Romania.

In picture: Blake McNally, Kasper Sønberg and Christian Vigsø.

25th October 2021

Follow-Me Distributor Announcement

Follow-Me Distributor Announcement

Japan - Netherlands-based Follow-Me B.V. continues to expand its global distribution network with the announcement of Tokyo based TSJ (Technical Supply Japan) as another new distributor. As specialists in the distribution and installation of entertainment lighting technology for touring companies, TV, theatre and discotheques the company has recently been involved in the technical requirements for both the Olympic and Paralympic Games.

Follow-Me founder, Gary Yates comments: “TSJ has been established as one of the premier suppliers to the live entertainment market since 1986. They have a vast amount of experience in the lighting and entertainment industry in Japan and are very pro-active in the promotion of their products. We are proud to announce them as the perfect distribution partner for Follow-Me in Japan. This builds on our expanding network of distributors across all continents.”

TSJ now have Follow-Me demo kits available at their central facility in Tokyo. TSJ’s Lighting specialists are there to advise, demo, sell, train and supply Follow-Me systems. Information and advice is also available about the upcoming sACN network protocol which has a planned roll-out for the end of 2021.

Yoshida Misuzu of TSJ says: "We are really excited to be able to offer Follow-Me as the perfect solution for so many of our clients across all possible applications. The fact that the Follow-Me system is fully independent, not tied to any fixture type or manufacturer give it a unique flexibility. In addition to this, Follow-Me is an advantage for many lighting rental companies regarding safety on site and cost-effectiveness which is born from the latest technology and testament to the Follow-Me research and technical team. We are looking forward to sharing this wonderful new addition to our stock with our clients and customers.”

18th October 2021

Sound Devices Joins Audiotonix Group

Sound Devices Joins Audiotonix Group

UK – Audiotonix, the group which comprises the Allen & Heath, Calrec, DiGiCo, DiGiGrid, Group One Limited, KLANG:technologies and Solid State Logic entertainment technology brands, has announced the acquisition of US-based Sound Devices LLC as part of its expanding group. The transaction, which was concluded on 14th October 2021, further extends the Audiotonix professional solutions for audio production environments.

James Gordon CEO of Audiotonix comments: “The addition of Sound Devices and their fantastic team to our portfolio of premium audio brands is a proud moment for all involved. Their expertise and technical pedigree in film production, broadcasting and professional recording is a great fit. As with previous acquisitions we always look to increase the knowledge share group-wide and, with FPGA-based solutions and RF wireless technology at their core, we have an enviable opportunity.”

The acquisition will coincide with co-founder Jon Tatooles departure from Sound Devices after 23 years. Co-founder Matt Anderson, who has been chief engineer of Sound Devices since inception and CEO since 2013, will continue to serve in both roles.

Matt Anderson states: “I’ve enjoyed getting to know James and the team during the past few months. In terms of values and culture, Sound Devices fits perfectly within the Audiotonix group of companies. In a way, it will be ‘business as usual’ at Sound Devices, as we will carry on doing the same thing we've been doing for the past 23 years: focusing intensely on making the best sound products we can. However, the Audiotonix group brings us more strength in terms of access to capital, depth in manufacturing, knowledge in engineering, sourcing of parts, and expanding our sales and marketing expertise. I am extremely excited about this new opportunity.”

Jon Tatooles adds: “It has been incredible to build Sound Devices over the last 23 years into the organization it is today. I am very excited about the next chapter for the company, and I leave it in great hands. Audiotonix is a great organization who will build on the success we have achieved. I don’t believe there is a better partner.”

In picture: Jon Tatooles, James Gordon and Matt Anderson.

15th October 2021

BOXXER Inks New Partnership with Version 2

BOXXER Inks New Partnership with Version 2

UK – BOXXER has announced a new partnership with Version 2, which will become an official partner of BOXXER and Sky Sports Boxing.

Headquartered in Reading, Version 2 is a lighting rental specialist for the television, broadcast and event industries.

Working alongside some of the most prominent lighting designers, Version 2 services a broad range of productions, including I'm A Celebrity … Get Me Out Of Here, The Jonathan Ross Show and ITV’s forthcoming music show Walk The Line.

Version 2’s leading product range is reinforced by a highly-experienced team providing expert technical support and project management, plus creative innovation and in-house engineering services.

The partnership kicks off with this Saturday’s stacked Fight Night at the Utilita Arena in Newcastle, headlined by world middleweight champion Savannah Marshall and supported by superstars Chris Eubank Jr., Lewis Ritson and Hughie Fury.

Version 2 sponsors Marshall, who will be defending her WBO crown on Saturday, along with new BOXXER signings April Hunter, an undefeated local prospect, and Georgia O’Connor, a former elite amateur making her much-anticipated pro debut.

As part of the partnership, Version 2 branding will feature across all pre-event promotional activity during fight week, including at Thursday’s press conference hosted at St James’ Park, the iconic home of Newcastle United FC, and at the public weigh-in on Friday, which will take place at the bustling Metro Centre in Newcastle.

Version 2 will then feature throughout this Saturday’s Fight Night, airing LIVE and exclusively on Sky Sports in the UK and Ireland, with prominent branding across the ring and arena.

Commenting on the partnership, BOXXER’s founder and CEO Ben Shalom said: “We’re delighted to announce this new partnership with Version 2, ahead of a blockbuster card this Saturday in Newcastle. Version 2 are leaders in their space and given the strength of their existing relationship with Savannah, it is a partnership we were particularly pleased to secure.”

Nick Edwards, managing director at Version 2 said: “We’ve been impressed with Ben Shalom and his young team in particular their innovation, their ambition and their passion for the sport. BOXXER have already established strong brand values, we’re delighted to be part of their journey.”

14th October 2021

APEX Names TOMMEX as Exclusive Distributor for Poland

APEX Names TOMMEX as Exclusive Distributor for Poland

Poland – Belgium-based professional AV manufacturer, APEX has announced the appointment of TOMMEX as its exclusive distribution partner for Poland.

“TOMMEX’s impressive technical and support expertise, together with their extensive experience with high-profile installation projects, made them our first choice to develop the APEX brand in Poland,” comments APEX managing director, Paul Van Hees. “We look forward to working with the TOMMEX team to introduce the benefits of our new CloudPower amplifiers and the rest of the range to their clients.”

“TOMMEX is continuously on the lookout for innovative products to ensure our portfolio always reflects the latest technology solutions available on the market,” adds TOMMEX’s commercial director, Marcin Zimny (pictured). “This is why we could not miss the opportunity presented by the APEX CloudPower amplifiers. Our interest was attracted by their power, management and monitoring solutions, Dante network cards (the protocol on which we base most of our installations) and innovative features like the integrated audio source for direct streaming from Spotify. We are therefore very pleased and excited that APEX has put its trust in TOMMEX by appointing us as the brand’s exclusive distributor for Poland.”

The distribution agreement was facilitated by Alain Boone of Audires, APEX’s EMEA sales agent.

13th October 2021

PMC Appoints Bluesound as its Hungarian Distributor for its Studio Products

PMC Appoints Bluesound as its Hungarian Distributor for its Studio Products

Hungary – UK manufacturer PMC has appointed Bluesound as its distributor in Hungary, with responsibility for its entire range of professional audio range including its recently launched compact active near and mid-field monitors.

Based in Budapest, Bluesound was established in 2004 by managing director Thomas Csernus. The company represents many of the world’s top pro audio brands such as API, ART Proaudio, Audix, Cranbourne Audio, DPA Microphones, Drawmer, Furman power, Lectrosonics, Optogate, RME and XTA.

Jeff Willcocks, PMC’s CEO, says: “Our new range of active monitors are generating a great deal of interest around the world and to capitalise on this we need high calibre distribution partners such as Bluesound. Thomas and his team are ideally placed to represent PMC in Hungary because they have in-depth knowledge of their own market and a genuine appreciation of PMC’s high quality product range. We are delighted to be working with them and look forward to a strong relationship going forward.”

Csernus will work closely with Dan Zimbelman, PMC’s senior export business development manager, to introduce new customers to the PMC range.

“PMC products definitely fit into the top end of our product ranges,” Csernus says. “I first came across the brand two years ago when I heard PMC twotwo6 speakers at a rental company and the sound of the was just amazing. It was love at first listen. Then a year later I listened to PMC’s IB1 monitors and once again I was blown away. I knew it was a brand I had to pursue so I started a conversation with the company, and I am now delighted to be in a position to introduce them to customers in Hungary.”

Together with larger PMC monitors such as the QB1, BB6, MB3 and IB2 models, Bluesound will also stock the company’s new PMC6, PMC6-2, and PMC8-2, along with their associated subwoofers the PMC8 SUB and PMC8-2 SUB.

“The modularity of PMC’s new products will definitely make our job easier because they give customers a very straightforward upgrade path,” Csernus says. “A customer can hop on the PMC train with a pair of PMC6-2, for instance, and later buy the 8-2 subs to create an extraordinary 6-2 XBD monitoring system.”

He adds that Bluesound’s proactive approach to sales and marketing will undoubtedly help consolidate awareness for the PMC brand in Hungary.

“The more we talk to people, the clearer it becomes that there is a good solid foundation for brand awareness,” he says. “But I really want to take it to the next level and make PMC a household name in studio monitoring here in Hungary.”

In picture: PMC's Dan Zimbelman with Bluesound's Thomas Csernus

8th October 2021

Optimal Audio Appoints Atendi as Norwegian Distributor

Optimal Audio Appoints Atendi as Norwegian Distributor

Norway – Recently launched UK manufacturer Optimal Audio has announced the appointment of highly-respected Atendi as its exclusive distributor in Norway.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small- to medium- sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers.

Founded in 2010 and based in Drammen, Atendi supplies audio, lighting, AV and staging equipment to the professional and commercial markets, and is firmly established as a major player in the industry. The company is an importer of leading brands, supplying a wide range of customers, including theatres, TV studios, concert and cultural venues, hotels, conference centres, rental companies, architects and contractors. Focused firmly on excellent service and support, and combining a high quality portfolio with extensive technical expertise, Atendi’s skilled team is equipped for any and every challenge.

Raf Willems, head of sales and channel marketing EMEA, Optimal Audio comments: “We are delighted to welcome Atendi to the Optimal Audio family. With their proven track record of brand development in Norway, we are confident that they are a perfect fit for us. Øystein, Lorry and their team have built a strong network throughout Norway, and have a thorough understanding of the Norwegian market and its dynamics. Atendi is excellently placed to introduce Optimal Audio to the market, and I’m in no doubt that they will quickly establish the brand as a market leader in Norway.”

Øystein Wierli, head of sound at Atendi adds: “It’s with great pleasure and high expectations that we represent Optimal Audio. The commercial audio market in Norway has great potential, and Optimal Audio, with a real clarity of purpose, has devised a range from which it is quick and easy to select the right products for your needs. Combining some really smart products with a very competitive price point is sure to be attractive to a host of hospitality, retail, education and house of worship projects.”

6th October 2021

Xytech’s MediaPulse Supports Take 1 with its Ambitious Growth Trajectory

Xytech’s MediaPulse Supports Take 1 with its Ambitious Growth Trajectory

UK – For over 20 years Take 1 has established itself as a premier transcription, access services and localisation provider trusted by major networks, including Discovery, Sky and BBC Studios. To continue this path of success, Take 1 recently deployed Xytech’s MediaPulse to manage its rapidly growing portfolio of services. Since the deployment, the company’s access services offering has experienced dramatic growth, with the entirety of its resource scheduling and workflow managed with MediaPulse.

“Take 1 has been known for media-grade transcription for decades, so when our clients started asking us to work on their access services work, we were well placed to do this, particularly as we had recently integrated the MediaPulse system,” said Stephen Stewart (pictured), COO of Take 1. “We also successfully utilised the MediaPulse Development Platform to tie our existing systems together, creating links between our internal and third-party platforms.”

With the growth in access services, MediaPulse’s collaborative platform provided Take 1 a seamless environment and easy interoperability across its internal ecosystem. This allowed the US and UK teams to collaborate effectively on the same projects and guarantee high-quality turnaround deliveries for Take 1 customers.

“Beyond the success of our access services area, we also expanded our localisation services,” added Stewart. “Take 1’s international network of in-territory linguists and partner studios allows us to provide multilanguage voice services, in-studio and remote foreign-language audio services through our partner studios worldwide, all co-ordinated using MediaPulse.”

Take 1 plans to implement the entire spectrum of the MediaPulse product offerings across the company as it embarks on strong growth trajectory.

“Our goal is to migrate all our product areas onto MediaPulse so we have a common resource management platform to integrate with all our internal systems and other ‘best of breed’ third party tools,” he said. “We trust Xytech’s MediaPulse existing features and future upgrades will ensure they continue supporting us on our ambitious growth.”

“It has been a real pleasure working closely with Take 1 over the past few months and to see just how much they are getting out of our media ordering module and integration capabilities,” concluded Matt Waldock, VP EMEA at Xytech. “From the very start, both Take 1 and Xytech could visualise the way MediaPulse could help transform Take 1’s business. With the help of our professional services team, Take 1 had both the ambition and skill to quickly embrace the options media ordering offered them, for building workflows and integrations, as well as dashboards to present summarised views of data to help them manage by exception. We take great pride in both our software capabilities and Professional Services team on this project and look forward to working with Take 1 as they continue to grow.”

29th September 2021