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Loud Technologies and Festival of Learning
The energy was palpable late last month when more than 200 of Loud Technologies’ worldwide sales team descended on the company’s headquarters in Woodinville, Wash. for a weekend of product training culminating with a celebration in honor of Mackie’s 15th anniversary. And while rep and dealer training is certainly not uncommon, the folks in Woodinville went above and beyond create something truly different for the first ever Loud-a-Palooza.
“In keeping with the ‘festival of learning’ theme for the event, we set out to make Loud-a-Palooza an experience unlike the typical training seminars that our attendees are accustomed to attending,” commented LOUD Technologies director of marketing communications Adrian Bell.
Evoking a highly stylized theme best described as ‘academia meets vaudeville’ the Loud marketing team converted their massive Woodinville warehouse into a full-service, hands-on training facility that was equal parts entertaining and educational. Bell continued: “As soon as our attendees stepped off their buses onto a red carpet lined with cheering Loud employees huddled in the drizzly Washington rain, they knew that this was going to be much more than a typical training seminar. And it only got better from there. When they entered the facility, jaws literally dropped as eyes scanned the room, taking in what we had worked so hard to create. The energy level and excitement was incredible and only built as the event kicked off.”
Providing hands-on time with products and direct access to product managers was a key educational ingredient in the Loud-a-Palooza formula. Six classrooms were constructed and filled with Mackie, TAPCO, EAW and EAW Commercial branded products. Both overview and deep-dive technical courses were offered covering a breadth of topics including Mackie Recording products, the Digital X Bus, and the TT24 Digital Live Console, to EAW touring products and the EAW Commercial family.
“As a technical consultant and the one in charge of technical support in Israel, I found the training very useful and educating,” commented Ilan Murad of Malilit, a Loud Technologies distributor in Israel. “We will all benefit from this, socially as well as educationally, as we promote and support the products.”
Capping off the third and final night of Loud-a-Palooza was the equally anticipated Mackie 15-Year Anniversary Party. Fifteen years ago, Mackie burst on to the professional audio scene, setting the benchmark for modern-day compact mixers. Through the years, Mackie has continued to lead the professional audio market by pioneering many technological advancements in numerous product categories including loudspeakers, digital mixing and recording, and even software.
To commemorate these milestones, Mackie held a massive 15-Year Anniversary celebratioin on September 25th at Mackie Headquarters in Woodinville. In attendance were hundreds of domestic and international representatives from the entire Mackie family as well as friends from the pro audio industry and fans from all over the world.
13th October 2004
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