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PRG for Ford GT and Mustang
When Ford Motor Company revealed its 2005 Mustang at Ford Division’s Spring Dealer Meeting in Las Vegas in late April, a herd of Mustang horses galloped around the audience on giant video screens. PRG helped immerse the audience in the experience by using the TiMax system to synchronize the movement of sound with the images. The result was a wild rush of excitement befitting the car’s namesake!
PRG helped the audience experience another rush of excitement as Ford's new super car, the Ford GT, was revealed. After providing dramatic audio support for the car's entrance onto the stage, PRG used speakers under the seating area to shake the audience as the Ford GT's engine was ‘revved’.
Other support provided by PRG for the event included supplemental lighting and full sound reinforcement for the event's receptions, speaker presentations, and Q&A sessions with company executives.
The event was Ford Division's largest dealer meeting in history, with over 7,000 people in attendance over four waves. PRG provided its services under the direction of Imagination’s sound designer John Del Nero and production manager Victoria James. Imagination (USA) Inc. produced the event.
8th June 2004
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