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SkyTracker Pizzazz for Staples Center

Staples Center has been a Los Angeles landmark since its October, 1999 grand opening. Five years later, the familiar brilliant blue of the exterior lighting has been enhanced, with the purchase of four, four-headed, Strong SkyTracker searchlights.

   "Leading up to Staples Center’s fifth year anniversary, we were looking to upgrade our existing lighting package to enhance our already signature position in the downtown Los Angeles skyline," said Lee Zeidman, senior vice president, operations, Staples Center.

   "With searchlights already playing a prominent visual role in the arenašs recognizable logo, we decided to see if we could make this theme come to life.”

   Staples Center turned to long time supplier Arc Light Efx, Inc. to provide them with a demonstration to coincide with the recent 2004 Grammy awards and, a few days later, the 2004 NBA All Star Game. "Staples Center has been a client of ours since it first opened," commented Greg Smith, CEO of Arc Light Efx, Inc. "Over the years, we have supported them and their events by supplying Strong Super Trooper IIs, or Strong Gladiators, for most of the shows that go in there to augment their existing units. Because of our relationship, they contacted us to provide them with the service and the equipment that they were looking for when they decided to enhance the appearance of the building's exterior."

   With the success of the demonstrations at the Grammys and the NBA All Star Game, Staples Center decided to purchase four searchlights for the roof of the building. They also decided that it had to be Strong Entertainment Lighting's SkyTracker.

   "We felt that Strong made the best searchlight out there," remarked Zeidman. "Having researched most every brand in the marketplace, we selected Strong based on their quality, dependability and overall reliability of operation."

   The 16 white moving beams can now be seen from all over downtown Los Angeles any night that an event is taking place. "Not only does the public love it, but the news media has increased their overall beauty shots of Staples Center on the nighttime news," said Zeidman. "People continue to comment that whenever they see the new lights, they know that something big is happening here.

8th June 2004

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