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Robe Specified for Eidos stand at E3
Lighting designer John Featherstone used Robe Show Lighting’s powerful ColorSpot 1200 AT fixtures to light the EIDOS stand at the 2004 E3 exhibition, the definitive trade show for electronic gaming industry professionals, held at the LA Convention Centre. Featherstone and his consultancy, Lightswitch, has designed the lighting for Eidos presentations at E3 since 1997.
Eidos is one of the world’s leading developers and publishers of entertainment software. Their exhibition booths are always a lively riot of colour and excitement. The primary aesthetic objective is to make the booths ‘speak’ to the dynamic pace of the games being showcased, ensuring they stand out from the crowd - in a cluttered and highly competitive marketplace.
Eidos use a series of ‘vignettes’ designed by 3D Exhibits to anchor the central theme of each game, and provide a visual tableau to present the software. Eidos have always utilised lighting to help support this technique, adding layers of texture, colour and movement to their display.
Featherstone used 24 Robe ColorSpot 1200s, supplied and supported by Robe America, placed strategically around the booth to help light the different areas. He maximized the ColorSpot 1200s many onboard features and effects to bring the all-important elements of color, texturing and movement into the visual equation. It was the first time he’s used the fixtures, and he was extremely happy with the results, commenting that the ColorSpot’s “great speed, optics and prisms” were impressive, and the ideal tool for creating the desired effects in the showcase areas. He says he’ll definitely use Robe again in the future.
Featherstone worked with lighting director Dennis Connors and production electrician Chip Foody on Eidos at E3 2004. The lighting was programmed and run from a WholeHog II console with lighting equipment supplied by Fourth Phase.
12th July 2004
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