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Artistic Licence Hits Back for Free Trade
Artistic Licence has announced the re-launch of its LED based digital lighting range in the United States. The ET-LDI show in Las Vegas will provide the venue (22nd to 24th October).
Artistic Licence offers a wide range of LED based colour mixing products. The range includes ‘off-the-shelf’ products along with a projects department focused on bespoke design. The company has recently completed two major projects in London, totalling over 100,000 LEDs, and the projects department continues to expand with ‘in-progress’ sites in Melbourne, Tokyo, Beijing, Shanghai and Hong Kong.
Artistic’s managing director, Wayne Howell comments: “We are very excited about the US re-launch of our LED range. We have a diverse product range and a committed projects team that has a lot to offer the US market. Many of our competitors take an ‘if its not in the catalogue, we don’t do it’ attitude. That’s where we differ; our answer is: ‘We’ll build it for you’.
“We have been out of the US market for a few years due to a patent dispute with a rival manufacturer, but during that time we’ve been very busy! We’ve negotiated two key patent licensing deals that I believe make our competitor’s patent library look worthless. Add that to our aggressive product development cycle and you have a potent mix. I realistically expect to see the Artistic Licence catalogue on top of the others in the very near future.”
Punctuating the re-launch, numerous new products will be on display at the ET-LDI show. Key amongst them are Pixi-Led and Pixi-Bulb. Both products are aimed at the cross-over market between video and lighting with applications ranging from TV set work to architectural features.
http://www.artisticlicence.com
24th August 2004
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