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Loud Technologies Announces Cross-Licensing Agreement with Echo Digital Audio
Loud Technologies Inc has announced a cross-licensing agreement with Echo Digital Audio. Under the terms of the agreement, Loud Technologies will license FireWire audio technology from Echo and Echo will license Mackie-branded application and plug-in products from Loud.
"This partnership leverages each company's strengths," commented Tony Rodrigues, business development manger at Loud. "Echo is a recognized leader in the development of high-quality audio devices for computer-based audio workstations. Combining their expertise with Mackie's exceptional analog and digital audio technologies will result in a new generation of high-performance audio I/O products that will bring a host of innovative features and capabilities to the desktop and professional recording markets."
As part of this agreement, Echo will begin bundling Mackie-branded software products with their PCI and FireWire devices. This bundle will include Mackie Tracktion, the easy-to-use digital recording and MIDI production software; as well as Final Mix, the stereo mastering plug-in originally developed for the award-winning Digital 8-bus console.
Milo Street, CTO of Echo Audio added: "We are very proud to be associated with Loud, and specifically the Mackie brand. Adding Mackie software products will bring both professional capabilities and tremendous ease-of-use to Echo's digital product line. We believe that this is just the beginning of a great relationship that will ultimately benefit both Mackie and Echo customers alike."
23rd August 2004
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