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Soundcraft Moves into Royal Circle in Brazil
Soundcraft has appointed the Sao Paolo-based company Royal Music as its new distributor in Brazil.
Royal Instrumentos Musicais (AKA Royal Music) was founded in 1994 with the goal of becoming the best musical instrument and pro-audio equipment distributor in Brazil. This was around the time when the Brazilian market had just opened up to international imports, so Royal Music has been a pioneering force on the national music scene, providing a gateway to the world's MI and pro-audio products.
Soundcraft's intercontinental sales manager Richard Ayres confirms that the appointment had much to do with Royal's expertise. "This is a distributor covering all the market segments in which we work, totally committed to supporting the customer base.
6th October 2005
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