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Mark Fetto Joins Morpheus Lights
Industry veteran Mark Fetto has joined Morpheus Lights in the newly created role of chief operating officer. Fetto will focus on adapting Morpheus’ touring systems for greater labor and transportation efficiencies in the corporate events market, implementing new operational strategies at the main production/manufacturing facility in Redding, California and significantly expanding the company’s operation in Las Vegas.
Morpheus, a long-term player in the development, manufacture and supply of automated lighting equipment, is also a full-service production company providing complete systems and crews for live entertainment events globally. With the introduction of the PanaBeam XR2 washlight in 2004, the company reestablished itself as an innovative designer of premium automated motion and color mixing systems.
Morpheus’ managing partner Paul Weller commented: “This is the perfect time for someone with Mark’s background to join us. Morpheus is focusing on maximizing the market potential of the XR2, while also strengthening our production capabilities. Mark has a proven track record managing organisations that provide a high level of customer service and, as a former lighting designer himself, a reputation for delivering systems that fully meet the designer’s intent. He has exactly the right blend of experience and skills for us – with real depth in introducing products and opening new markets.”
Fetto added: “Morpheus is a forward-thinking operation that has demonstrated a commitment to and deep understanding of the lighting industry. This is just the type of operation that I want to be associated with. I’m looking forward to the opportunity to make a substantial contribution to its continued success.”
Fetto came up through the ranks of both Obie’s and Vari-Lite, starting as a lighting technician. Moving into sales and management, he opened Vari-Lite’s first satellite office in Las Vegas, went on to be the general manager of the corporate events division and later general manager of North American operations. Most recently, the Las Vegas-based Fetto was national sales manager for Stage Rigging, Inc.
13th December 2005
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