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Robe Goes Underground in Atlanta
Robe moving lights have been specified and installed at several clubs and venues in Kenny’s Alley at the landmark ‘Underground Atlanta’ retail and entertainment complex.
The installations were all undertaken by lighting, sound and AV design and production company, Active Production & Design.
Kenny’s Alley is a downtown entertainment revitalization initiative by the City of Atlanta, owners (of Kenny’s Alley) The Masquerade Corporation and the owners of Underground Atlanta. The entire complex includes over 100 retail stores, restaurants and nightclubs and the entertainment district, Kenny’s Alley.
Active Production has worked with The Masquerade Corporation for over 10 years, helping with many club designs, consultations and installation projects. This specific undertaking was the largest to date for the client – involving five venues. The Masquerade Corporation asked Active Production and Design to come up with a series of creative technical solutions and cutting edge designs to suit the five very different venue environments.
When it came to picking lighting fixtures, there was no question – it was Robe all the way. “Chosen for its fantastic value, versatility and robustness as an install product range,” says Active’s club designer Matt Clouser.
The clubs are Future, an apocalyptic modern S&M club with DJs and live bands; Latin Sol, a Latin disco with DJ and live bands; Charlie Browns Cabaret - a Drag bar with cabaret style drag shows; Island Oasis - a Jimmy Buffet style Daiquiri bar featuring barstool performers and The Alley Cat - a rock memorabilia bar also featuring live artists.
Club designer Robert Oaks (for Masquerade) and Clouser worked closely with the installation technicians who were project managed by Active’s Mike Allen The lighting department consisted of Marcus Matthews, Frank Kendall, Ricky Millymaki and Chris Peterson, plus programmer Frank Kendall.
The two largest venues – Future and Latin Sol - both feature 12 Robe DJ Scan 150s covering the dance floor to create a colourful array of moving ‘dancey’ effects. Latin Sol also features 16 Robe 160 XT recessed fixtures, discreetly rigged from the ceiling and blending subtly into the decor, their lightsources blasting movement and texturing across the dancefloor and stage.
The Robe fixtures were all supplied via local dealer Scott Hough from Griffith Sales. “The new light fixtures were delivered on time and all worked first time straight out of their packaging,” says Matt Clouser, adding that they are also really impressed with the excellent selection of colours and gobos in the DJ Scan 150, and will “definitely specify Robe again” after this very positive experience.
The many challenges included last minute delays in the building work, which resulted in the equipment getting to site just three weeks before opening, and in four clubs having to be completed simultaneously in that hectic three week slot. At first it seemed an impossible task, but great teamwork, good designs and smooth organization all pulled together to make it happen, giving Atlanta an entire new block of premier clubs and event facilities.
24th June 2005
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