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Element Labs Helps Speed Coldplay to MTV Video Music Award Nomination
Coldplay’s video ‘Speed of Sound’, is up for four of MTV’s Video Music Awards this year, including Video of the Year, Best Cinematography, Best Editing, and Best Special Effects, for which production designer Michael Keeling of Project X is honored. In an unprecedented application, nearly the entire video shoot was done with LED lights from a total of 700 VersaTUBEs, which Keeling commissioned from Element Labs.
The production team, including director Mark Romanek, producer Arif McGarry, and production companies Anonymous Content and A52, filmed the band on a massive sound stage in front of a half crescent back wall composed of 640 VersaTUBEs placed on approximately 6” centers. Since the TUBEs were used without diffusion sleeves and the surrounding structure is quite minimal, the lights appear to be suspended in midair.
“I’m very flattered with the fact that we’re nominated for something that we all worked so hard on,” Keeling says. “Products using this new technology are what allow us to be creative and I’m looking forward to the next products that Element Labs will come up with. Here is new technology at its finest—nobody can match it.”
The 2005 MTV Video Music Awards will be presented on 28th August at the American Airlines Arena in Miami, FL at 8:00 p.m. EDT. “I’m definitely going to go to the show,” Keeling says. “If we’re honored as the recipient of the award, then I’m going to be overwhelmed. It’s a very exciting experience to be recognized for something that we do out of passion.”
22nd August 2005
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