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Sennheiser Announces Record Sales for 2005
Sennheiser electronic GmbH & Co. KG has announced that financial year 2005 concluded with an almost 15 percent rise in sales. The Sennheiser Group had sales of €300.4 million over the year, with all geographical markets and all business sectors contributing to the growth.
"The continuously successful work performed by development, marketing and production, as well as the untiring commitment of our sales subsidiaries and partners in the individual countries, have made this good result possible," said Rolf Meyer, president marketing and sales and speaker of the executive committee, on presenting the balance sheet at the company's press conference.
The proportion of new products in the overall sales volume accounted for 44.7 percent of sales, according to Dr. Heinrich Esser, president research and development. "In 2005, these included, for example, the new top-of-the-range handheld transmitter SKM 5200 and the new wireless monitoring system 3250. New headphone models, both in the segment of classical headphones and in our PX and PXC range of folding models, had a positive influence on our consumer electronics business."
The company's wireless technology was further optimized in order to address the spectrum problems caused by the introduction of DVB-T and the granting of broadcast frequency bands to other services. "Wireless systems from Sennheiser are a safe investment in the age of digital television," said Esser.
The first half-year of 2006 has also been very successful for Sennheiser, and the course has been set for further growth. "We plan to further strengthen our worldwide sales network," said Rolf Meyer. "In mid-2005, we opened Sennheiser Nordic and intensified our sales activities in the Scandinavian region. Our next project will be to find a subsidiary in Russia."
All the industrial sectors served by Sennheiser contributed to the company's growth in 2005, which was the company's 60th anniversary year. As in the previous years, the largest share of sales was once again generated by wireless technology (27.2 percent), followed by headphones (22.2 percent) and wired microphones (10.6 percent). Conference and information technology made up 7.8 percent, while audiology accounted for 7.3 percent. Sales of products from Sennheiser Communications, the specialist for headsets in the contact center, office and PC sectors, rose to 5.1 percent, followed by Neumann microphones, aviation products and products from the new subsidiary, K+H Vertriebs- und Entwicklungsgesellschaft mbH.
The American continent saw an increase of 15.0 percent to € 88.9 million, thus remaining the region with the strongest sales, followed by the Western and Southern Europe/Africa region with a rise in sales of € 75.8 million (up 10.7 percent). The highest rate of growth - 19.6 percent - was achieved by the Asia and Australia region, where sales rose to € 28.3 million.
18th July 2006
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