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California Distributing for Audient and LA Audio
This month sees brand new US distribution company CW Sales & Marketing stepping out in the US pro audio market with brands such as Audient, LA Audio and Tube Tech in their distribution range. Based east of Los Angeles and founded this year by Chris Walsh, there is confidence that following on from his success at AXI and Pro Audio Design, the new business will grow in strength.
We set up with products that reflect our ethos," explains Walsh. "Audient for example has earned itself a reputation in the US for high quality at very reasonable prices. Although LA Audio has not yet gained much notice here in the States, I’m very optimistic about this product line," he continues. "The combination of a solid core of reliable products peppered with some unique problem solvers such as the Digiboxes, Can-D and the PC90 phase checking system should be very well received onto the US market."
Walsh cut his teeth in the sales and marketing role as VP sales and marketing at Martinsound and managing sales at Tannoy prior to running distribution company AXI. "I have been in the same basic position for about 10 years, so the transition to setting out on my own was very natural."
Walsh is already proving his worth with his new enterprise and clocking up sales. He comments: "Sweetwater has just delivered their first Audient console and there is a growing list of new ASP008 and SUMO users out there." With these and the promise of further deals to be closed in the coming weeks, CW Sales & Marketing is set to become a major player on the US pitch.
19th September 2006
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