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CT Germany and horao Present NOVA 3D LED Innovation
CT Creative Technology Germany and horao from Switzerland, both specialists in creative LED technology, have introduced the innovative NOVA, the first “real 3D“ LED system worldwide, and an eye-catcher for use at exhibitions, events and for permanent installation. NOVA will be presented to the public for the first time on the stand of CT Germany at PALME in Dubai (May 20th to 22nd, 2007) and at Showtech in Berlin (June 19th to 21st, 2007).
NOVA ends the era of flat rectangular screens. It is the first “real 3D“ LED unit that can create fascinating visual effects by coloured LED voxels. These LED voxels (Voxel, short form for volume pixel, is the smallest distinguishable part of a three-dimensional image) can be individually addressed and work at a refresh rate of 1/25 of a second, i.e. the equivalent 25 pictures per second, a voxel diameter of 4 cm and a colour-depth of 16 million colours, gives the represented contents high artistic quality and an emotional dimension. The “real 3D“ LED object is animated by user-defined video or graphics sequences that can be presented at an angle of 360°, creating a totally new perception of space. Logos in 2D and 3D can be presented or film sequences that can, depending on the viewer perspective, be perceived as concrete or imaginative pictures. This representation of contents in three dimensions is made possible by a technically demanding and unique software, developed at ETH Zürich. An infinite amount of creative possibilities is guaranteed by the modularity of the LED objects for temporary and permanent use: the individual combination of the single NOVA LED modules for user-defined images and the visualisation of different contents provide limitless possibilities in the fields of architecture, interior design and communication.
CT Creative Technology Germany is one of the leading international full service providers for the rental and installation of audio visual media technology with long standing experience in LED technology, and is the partner for the production and exclusive distribution for worldwide rental of NOVA.
Horao, a spin-off of ETH Zürich, invented NOVA and owns all rights to the further development and marketing of this technology. Horao coordinates the development and production of hardware, software and content for all applications and looks after the worldwide sale of NOVA for permanent installation. Having developed the product, horao has the necessary experience to optimize the interaction of hardware configuration, software design and content creation.
21st May 2007
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