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Pharos and 'Cloud' in ESTA Award Shortlist
ESTA has announced the shortlisted finalists for their inaugural Rock Our World awards. These are to recognise groundbreaking achievement by ESTA members in new products, product applications and projects, acknowledging the genius of the creators of the technology and the designers who apply that technology in real world environments.
Troika's ‘Cloud', a five metre digital sculpture at Heathrow's Terminal 5 is one of the three product applications in the final selection. Evocative of the technology used on old-fashioned travel information boards, 4638 mechanical dots cover the surface, flipping between black and silver.
A Pharos Lighting Playback Controller (LPC X) controls the graceful fluid motion, displaying dramatic geometric and organic patterns across the sculpture, generating stunning visual effects.
The LPC X's rugged, solid-state design is ideally suited to being embedded within the sculpture itself and easily accommodates the near five thousand-channel control capacity and the interaction for event triggering.
Pharos controllers can be seen in London on Stand C42, 7-10 September at PLASA 08, and on ETC's Booth 1115 at LDI 08 in Las Vegas, 24-26 October - when ESTA will be announcing the Rock Our World winners. Troika's ‘Cloud' can be seen by any passengers in the departure lounge of Heathrow's Terminal 5 and in numerous clips on YouTube.
photo: Alex Delfanne/Artwise Curators
5th September 2008
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