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Show-Way Postponed
Italian trade association APIAS has acknowledged demands made by the majority of its member companies and has decided to support their needs and expectations by postponing the Show-Way Professional Entertainment Technology Exhibition which was due to take place in Bergamo from February 28 to March 2 by a year.
The main reasons that have led the organisers to reschedule the event stem from the acknowledgement that the professional entertainment world is going through a period of great change, say APIAS.
New and different opportunities are emerging on the world scene for all sector players. Looking at other similar situations in the past, there is also no doubt that taking part in trade fairs in hard times such as this is totally unprofitable for companies.
The Show-Way exhibition will therefore return to the Bergamo trade fair centre in the Spring of next year, with the same format as before, i.e. a trade, audio and sound exhibition. These are all sectors where undisputed top ranking companies work in Italy.
APIAS say that this postponement will allow sector companies to concentrate all their necessary efforts on optimising their business during the year under way. At the same time, it will be possible to organize a large show for 2011 full of innovative products and a high-profile showcase of the significant results in research and development achieved by both Italian and foreign companies.
18th January 2010
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