Page 9 - Entertainmnet Technology 246 - August 2013

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Issue: 246
Outline Announces New UK Distribution Agreement
with CUK
Outline s.r.l., the Italian manufacturer of professional loudspeaker systems and associated products,
has announced the formation of a new distribution partnership with CUK Audio. Effective immediately,
CUK Audio assumes exclusive UK distribution rights for all Outline products.
Outline’s sales director Chris Hinds said: “2013 is our 40th anniversary year and our business
is expanding globally with year-on-year sales up significantly across our product range, which is
especially encouraging given the economic situation around the world right now. Much of this growth
is due to the new products we’ve introduced, but they are taken to market by our distribution network,
and in this respect we are continually refining and expanding our worldwide partnerships. Bringing
CUK on board as our UK partner is part of this on-going process, and we’re fortunate to have found
a company of this calibre to represent our products here.”
CUK Audio has built a strong portfolio of installation and AV integration brands. Whilst the portfolio
has given them a prominent position in the installation market, the more recent additions of Powersoft,
CADAC, Cordial cables and Pivitec personal monitoring solutions to its line-up has expanded the
company’s live sound offering, and led managing director Stuart Thomson to create CUK Live, a
new division dedicated to serving the UK’s live sound and concert rental markets. “With CUK Live
being clearly focused on the needs of the live market, it became clear that we needed a credible
loudspeaker offering for the sector,” said Thomson.
“We’d been looking for some time now, but frankly what we found were numerous loudspeaker
manufacturers producing similar product lines with little differentiation between them,” said Thomson.
“In picking a loudspeaker partner we applied the same ethos as we always have – we wanted a
brand with relevant, interesting products, backed up with innovative technologies providing effective
solutions. We can then add the distribution strength and support to these core attributes to deliver
something that is genuinely different.
“We put Outline through the same process and from the first meeting it was apparent that the brand,
the people, the technologies and the attitude were a very good fit with our own approach to the
business,” Thomson added. “It genuinely offered something different and of course we’ve watched
Outline grow internationally in recent years, which tells its own story.”
“The addition of Outline complements a strong brand line-up for the performance audio and touring
markets for CUK Live, and consequently we are seeking to add a new member to our team,
whose brief will be to deliver the same standards of commitment and quality as we have achieved
elsewhere,” concludes Thomson.
Introducing Pharos
Starting in July, Pharos Controls
has introduced monthly training
days, free of charge to all Pharos
customers. These sessions will cover
all the basics of the Pharos system,
including the fixture layout, patching,
timeline programming and controller
configuration. The main focus will be
on the Pharos Designer software but
Interface Editor will be covered to get
users up to speed on designing user
interfaces for the Pharos Touch Panel
These sessions will normally run on
the last Thursday of every month at the
Pharos London offices, starting at 10am
and aiming to finish at around 5pm.
For this quarter the following dates
are available: 29th August and 26th
As well as these scheduled events,
Pharos are also introducing a training
certification programme. The first
level of certification is covered in
these bootcamp sessions and then
a date may be arranged to return for
advanced training.
Visit the Pharos website for more
information and to book a place on one
of these sessions.