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Hawthorn Celebrates Record Year

Hawthorn Celebrates Record Year
Hawthorn Celebrates Record Year

UK – Award-winning technical event production company Hawthorn has recorded a 25% increase in turnover to £18 million in its last financial year (July 2015-June 2016).

Since the acquisition of technical production house Anagram in 2013, the company has embarked upon an ambitious five-year growth plan to increase its turnover from £11.3million to £20 million by July 2018. Hawthorn is on track to achieve this in 2017 – its 30th anniversary year – one year ahead of target.

To support this growth, the company has seen a significant investment in its people and training, with a 16% increase in employees, rising from 129 in June 2013 to 162 in June 2016 – by 7th December 2016, the employee count had already risen to 187.

Key factors contributing to the company’s continued expansion since 2013 include investment in the in-house sales and marketing team and the launch of a new Hawthorn brand in 2015, which amalgamated the Core Creative, Rex Howard Drapes and Anagram brands under one name: Hawthorn.

Additionally, there has been a very successful development of existing client accounts and new business acquisition across the company’s hire, installation and sales and technical event production services. Also, there has been a £9m investment over three years in new equipment and major warehouse improvements at the company’s Leicestershire headquarters. Coupled with this was a significant expansion in equipment supply to the theatre and concert touring markets, with an impressive 433% increase in business in this sector. Alongside, the company has placed an emphasis upon nurturing the next generation of technical talent and recruiting the best to the business.

Martin Hawthorn, managing director of Hawthorn, said: “The past three years has been incredibly exciting for Hawthorn and last year’s performance alone was an amazing achievement. We’ve focused upon achieving sustainable growth and performed beyond our expectations.

“I’m tremendously proud of what the company has achieved to date and its success reflects our knowledgeable, passionate and dedicated team who work so hard to deliver an excellent service for our customers. I’m particularly pleased with the growth in turnover which has also seen an increase in profit which we’ve been able to share with staff through our ongoing profit-related bonus scheme.

“In the year ahead I expect to see further investment in new equipment to meet the needs of our customers and a continued focus upon staff training, development and opportunities.

“This year we celebrate Hawthorn’s 30th anniversary and we’re on track to achieve £20million turnover a year ahead of plan. What better way to mark this milestone?”

In picture: Hawthorn worked with agency Taylor Bennett Partners to provide full technical production for this year’s Adobe Summit EMEA 2016; the Sundown Festival – Hawthorn supplied the Main Stage flown lighting system for Sundown Festival in Norwich; on the road with Mr Toad – Hawthorn supplied lighting equipment for the UK tour of The Wind in the Willows Musical; Martin Hawthorn, managing director of Hawthorn.

Hawthorn Celebrates Record YearHawthorn Celebrates Record Year

12th January 2017

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