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multiCAM Systems Opens North American Office

multiCAM Systems Opens North American Office

USA – multiCAM Systems, a supplier of integrated video production systems serving the broadcast and professional AV markets, has established a US office in the Detroit region to bring the company closer to its American customer base. Paul Stewart joins the company effective immediately as director of business development to lead all sales, service and support efforts in North and Latin America. Paul reports directly to CEO Stan Walbert.

Paul joins the company from ENCO Systems, among the leading broadcast automation suppliers for radio and television. Paul spent three years at ENCO as a broadcast automation specialist, where he led customer support initiatives and was actively involved in standards and interoperability development, including third-party interfaces for metadata and archival platforms.

Paul also has nearly a decade of experience specifying and installing live sound and video systems in commercial buildings and school districts, and has a strong comprehension of how automation effectively reduces the technical burden and operational expense in professional AV environments.

Paul’s first public event with multiCAM Systems is InfoComm 2017 in Orlando (14th - 16th June, Orange County Convention Center), which will also serve as the company’s Pro AV event debut at the Americas. multiCAM Systems will exhibit at Booth 6089.

“Paul brings a wealth of experience with automated workflows and systems integration to multiCAM Systems, which sets him up for success with our broadcast and Pro AV customers,” said Walbert. “Combined with his personal approach to customer relations, Paul is the ideal business development leader at a time when our clientele is rapidly expanding throughout the Americas.”

multiCAM Systems enjoys a large client base in Europe, Africa and the Middle East particularly, and has seen its market share in the US grow based on emerging trends that align with its full product line. In broadcast, the rapid growth of Visual Radio has sparked interest from radio stations and houses or worship seeking automated workflows for the production of video feeds alongside audio streams. Multicam Radio’s convergence of server and switching hardware and software-defined tools across artificial intelligence, speaker detection and automated graphics gives broadcasters a far more efficient platform for live stream and podcast delivery.

These same operational benefits also apply to a range of fully and semi-automated systems built to enhance live production of presentations, speaking engagements and other events common on corporate campuses and in schools and universities.

Paul looks forward to developing strategies with broadcasters that will accelerate return on investment with Visual Radio, while also helping his pro AV customers reduce the learning curve and technical burden of delivering live presentations and events.

“Visual Radio is more than simply offering another channel for the audience; it’s also a way to monetise streaming platforms using less obtrusive means than working with pre-rolls and mid-rolls,” said Stewart. “multiCAM Systems gives broadcasters a viable option to invest in a system that is more reliable and less cumbersome than home-grown systems with USB webcams and GPI- or manual-based switching. Along with streamlining production workflows, the placement of banners, vertical ads and other dynamic content can quickly deliver an ROI without diluting the consumer experience.”

Stewart continued: “For our Pro AV customers, we’ll communicate how quickly a professor, student, or guest speaker can learn our systems. While our broadcast customers have highly-trained technical staff, many schools, universities, houses of worship and corporate campuses might not. The user should be able to quickly put a microphone on the speaker and provide a 30-second overview before the presenter is off and running, instead of taking the time to conduct advanced training and read manuals. This will be our main focus at InfoComm as we talk to systems integrators and end users serving these verticals.”

2nd June 2017

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