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Undefeated! The PAL Label Challenge at PLASA 2017

UK – On its first ever public outing at PLASA 2017, Le Mark’s new PAL Label Challenge was attempted by some of the shows strongest visitors and exhibitors, but remained completely undefeated.

“The PAL Label Challenge is so much fun. It gets really competitive between friends and colleagues but so far, no one has made it budge,” said Le Mark’s marketing and strategy manager, Mark Gibbons.

Le Mark wanted an entertaining way to demonstrate the raw strength of the adhesive they use in selected PAL Road Case Labels. With the help of with 5 Star Cases, they designed a set of flightcase plates, fitted with heavy duty handles and stuck them together using the very same super-strength foam adhesive used in their foam-backed PAL Labels. The challenge is to see if anyone has the strength to pull them apart.

With no one successfully completing the Challenge at PLASA, the search continues…

21st September 2017

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