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Community Celebrates 50 Years in 2018
As Community Professional Loudspeakers celebrates 50 years of offering innovative loudspeaker solutions, it’s what hasn’t changed over all those years that really sets the company apart. Founded by Bruce Howze in 1968 to develop concert-worthy loudspeakers that were both powerful and lightweight, Community is now a worldwide leader in the design and manufacture of professional loudspeakers for installed applications. As the company evolved its market focus from tour sound to MI and now to install, Howze’s technical leadership has been the one constant throughout.
About those early days, Howze recalls: “Everyone was making horns from wood, sheet metal or cast iron. We thought fibreglass would be an ideal material for small runs. It was lightweight, strong, portable and relatively easy to mould to shape. We could make horns that were far more accurate to mathematical equations, without the imperfections of wood, and with far less weight.”
“At the time, touring systems were mainly comprised of large folded bass horns, topped with multi-cellular high frequency horns,” he explains. “There was nothing that could do 500Hz well, which left a big hole in the midrange. Midrange is where voice intelligibility lives, and to my mind is the most important aspect of a loudspeaker – to communicate. We focused on that midrange right at the outset, and it continues to be paramount in everything we do.” Even today, performance and intelligibility continue to be Community’s top priorities. “There’s been a trend among loudspeaker manufacturers to overlook intelligibility in favour of the 'wow factor' of big bass,” Howze observes. “That sort of misses the point that all the critical information is in the midrange. If you don’t get that right, the rest of it doesn’t mean a thing.”
Over the years, Community’s developments in horn designs, enclosures and transducers, combined with detailed performance measurement and documentation, have achieved an outstanding list of 'firsts', particularly in the areas of large-scale systems, extreme all-weather capability and solutions for difficult acoustic environments.
The company’s list of references is equally impressive, from Elvis Presley touring with Community’s Leviathan in the 1970s to public address for the largest annual gathering of mankind on earth in Mecca. Whole cities like Venice rely on Community to provide audio flood warning and, at countless Olympic and world-class stadiums, millions of people enjoy their sport with loud and clear communication from Community systems.
Steve Johnson joined Community as CEO in 2013. An experienced audio industry veteran, Johnson brought substantial sales, marketing and commercial expertise to the company. In 2014, Community unveiled an updated corporate brand identity. The design of the new symbol and logotype suggests precision and elegance, two important attributes of their products and engineering.
In 2015, Audioprof Group International acquired a majority share in Community, strengthening the brand and ensuring its future. Audioprof is a holding company established to develop and build strong audio companies with a focus on specific niches in the audio industry. Through the acquisition, Community became a member of their installed audio portfolio along with European-based Apart Audio.
Community begins 2018 with the European launch of its new IV6 modular vertical array system at ISE. The newest member of the highly successful I SERIES family, IV6 is aesthetically designed for installed indoor or outdoor applications. Incorporating physical- and acoustic-shaping tools that allow designers to tailor an array to the needs of any venue, the IV6 modular vertical array system provides uniform coverage in short- or long-throw applications. Community’s exclusive passive acoustic optimisation module within EASE Focus 3 quickly calculates the ideal passive array parameters for each loudspeaker, resulting in unmatched SPL and frequency response consistency throughout a listening area without requiring additional amplifiers or DSP channels.
“As we aspire to exceed the industry’s expectations and provide exceptional customer service, we will continue to innovate with new products like the IV6,” said Johnson. “Community was founded by Bruce Howze all those years ago because he believed there had to be a better way to make loudspeakers. I see the IV6 with its unique array shaping tools as proof that innovation is alive and well at Community and will continue to define Community long into the future.”
30th January 2018
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