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Robe is Great Investment at For Event
Hungary – For Event is based in beautiful Budapest, one of Europe’s most stunning and dynamic capital cities, and is among Hungary’s leading technical production and equipment rental specialists, working across multiple entertainment and event sectors including music festivals and concert touring, live events, exhibitions and corporates.
The company likes to be innovative and at the forefront of current trends. It was the first in Hungary to invest in Robe MegaPointes in early 2018. Before then, it was also the first rental operation with BMFLs in Hungary, more of which have been purchased in the last year together with 24 Spiiders and 26 ParFects.
The For Event brand was founded in 2011 by the charismatic Gábor Glatz, a well-known Hungarian rock musician and celebrity who also runs another very successful company, GDP, dedicated to providing full creative scenic and décor services.
For Event’s focus has always been on providing additional technical value, both in design and lighting, sound, rigging and staging equipment, in particular to capitalise on the buzzing live events scene in and around Budapest. The city is replete with amazing venues and spaces embracing classical, historic, funky and modern.
The last 18 months has seen a dramatic increase in For Event’s lighting and sound rental departments, which has included all the newest Robe investments, delivered by Hungarian distributor, AVL Trade.
“We like to be innovative,” states Gábor, who has been using Robe products in his various commercial entertainment technology enterprises for some years, dating back at least a decade to the days of Robe XT scanners and the ColorMix 575.
“Robe has been right back on our radar increasingly in the last couple of years,” he states with great enthusiasm, and this is what prompted this latest shopping expedition.
Gábor specifically wanted some reliable smaller multi-purpose fixtures in rental stock and saw the MegaPointe in action during its launch at Prolight+Sound, Frankfurt in 2017.
“I really liked the concept of the MegaPointe, and I knew it would be a good choice for us,” he confirms, with one of his characteristic large smiles.
BMFLs were a “must” because they are “so well established and accepted”; they are on “loads” of band and artist riders and “any self-respecting professional rental operation needs them!”
He also comments that there is a healthy cross rental business in BMFLs, Spiiders and MegaPointes in Hungary, and between For Events and its partners in other European countries, including Turkey.
Them company also works closer to Robe’s home territory in the neighbouring Czech Republic, where ZL Productions is another leading CZ company and collaborator, a partnership that has this year included the two companies combining forces for the 2018 Enrique Iglesias European tour (LD and show director Travis Stanton).
Gábor and For Event’s international operations manager Adam Horvath both comment on the great reaction they have received to having the Robe products onboard, and they believe it has also opened some new business opportunities.
Robe’s distribution network has been carefully constructed to include selected partner companies renowned for their lively and proactive approach to business and their excellent customer service, something which Gábor appreciates first hand when dealing with AVL Trade’s sales director Csaba Csanádi.
“We enjoy a great co-operation and the technical support is first class,” he comments. The fact that they are also only 1km up the road also makes things very convenient.
Csaba in turn adds that the support he receives from the Robe factory is a vital factor in him being able to also deliver.
“The choice of products offered by Robe is really excellent all round, and it’s definitely working for us,” concludes Gábor. “The fact that Robe has become a market leader in Hungary is to everyone’s benefit.”
He has also noticed Robe’s own investment in areas like its exhibition stands, particularly over the last couple of years, to make then outstanding. “The brand is always well presented and that gives off a great impression to everyone! The fact that they put effort and budget into how they are selling itself says a lot about the brand.”
In picture: Czaba Csanadi (AVL Trade), FOR Event’s owner and founder, rock musician Gábor Glatz and the logistics manager, Adam Horvato.
7th May 2019
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