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New Offices and Distribution Structure for Prolyte in North America

USA – As was announced at the end of 2019, Prolyte is now a member of the largest manufacturing group of aluminium truss, support structures, peripheral products and related services in the world: Area Four Industries. Looking toward the future, you can count on the DNA of Prolyte remaining intact, its products continuing to set industry benchmarks in quality and performance while focusing on customer satisfaction to inspire industry professionals and riggers.

This is also the start of an expanded presence in North America for Prolyte, which will now be included in the Area Four Industries Direct America offices in Knoxville, TN and Thousand Oaks, CA. In line with the new Prolyte distribution structure, this expansion allows both inventory and offices to be closer to customers on both coasts. Area Four Industries Direct America East and West are now distribution outlets for Prolyte products in North America, and will be supporting existing Prolyte customers and distributors from those locations.

Prolyte’s management structure has also changed, with Prolyte’s former general sales manager Keith Bohn joining the Area Four Industries Direct America team to serve as business development director for the Prolyte brand. Bohn will be working closely with Area Four Industries America vice-president Adrian Forbes-Black, who will also handle sales of Prolyte products. Both Keith and Adrian will provide top levels of service to its customer base across the country.

World-renowned for its iconic products, the Prolyte product range will be manufactured in the Czech Republic and Italy, with both Area Four Industries Direct America warehouses in Tennessee and California carrying a full stock of Prolyte products year-round.

Prolyte has been a long time leading provider of aluminium truss and structure for the event industry in other parts of the world. It is looking forward to building its presence in North America from coast to coast, and will constantly strive to build on its reputation of manufacturing products built to the best and most enduring standards.

14th April 2020

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