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Creative Technology UK Formalises Systems Integration Market

Creative Technology UK Formalises Systems Integration Market

UK – As part of its ongoing strategic growth-plan, Creative Technology (CT) UK, has announced the formalisation of its new dedicated systems integration team for the UK and European integration market.

This long-term planned expansion that CT UK has been working towards over the last few years was accelerated by the rapid growth in customer demand for support in implementing permanent solutions and strengthened with the acquisition of Ion Solutions (now CT Ireland) back in 2019, a business that has a rich heritage in systems design and integration. This, and the growth of the systems integration business in the Middle East and other regions globally ensures CT bring a strong offering to the UK market. The company are excited to now be able to officially announce the creation of Systems Integration in the UK which marks the next step of driving this strategical movement forward.

With technical, creative experiences already being an area of established expertise for CT, the company is strongly positioned within the installation industry to offer its clients invaluable knowledge and expertise, with a track record of world-class projects already under their belt. Coupled with the current workflow of museums and exhibits, broadcast systems, corporate AV, stadiums and sports AV, medical, NOC, education, control systems and VC systems, CT offers some of the most comprehensive global solutions to the integrations and creative sectors.

The company welcomes Graeme Bunyan and Jack Strong into the team, who bring with them a wealth of experience.

Graeme has a strong background and is a well-known face within the audio-visual industry with 30 years’ experience, having started his career working alongside teams of technicians and engineers to deliver high quality solutions for large scale events and visitor attractions and now is a respected name in the AV industry. As director of technology, Graeme led the design development and technology strategy on major international projects including the UAE Pavilion at Milan Expo 2015 and the Opportunity Pavilion at Dubai Expo 2020, V&A Dundee (2019) to name just a few.

Graeme Bunyan, head of systems integration (UK), commented: “It’s an opportunity of a lifetime to be asked to join CT, with such a great reputation and respect within the industry. I am looking forward to working with so many talented people and helping develop and grow the integration business further.”

Jack comes to CT with a well-established and excellent reputation in the integration systems industry. As a key member of the leadership and business development team at his previous company, Jack was responsible for leading and managing the company’s strategic sales and marketing activities to meet sales objectives across all areas of the business. In his five plus years at his previous company, Jack managed and oversaw the re-brand of the business whilst leading their transformation into a sale focused and international market leading AV company, which included many project successes.

Jack Strong, business development manager (systems integration), commented: “I’m very excited to join CT, a world class team that is one of the most exciting and innovative AV companies in the world. Ever since being introduced to them during my time at Panasonic, I have been a huge admirer of their work and this is a fantastic opportunity to work alongside some of the most creative minds in the industry.”

“In recent years we have seen a marked convergence in services within the audio-visual industry, many clients now wish to bring the same levels of technical innovation into their permanent installations as they adopt in their live events, this is a trend we at CT are perfectly positioned to deliver on. I am delighted to welcome Graeme and Jack to our team, two great assets whose vision matches that of our ambitions for the CT UK systems integration business. They join a team that has as an excellent track record in permanent installations,” stated John Roche, managing director of Creative Technology Ireland.

“We have always been in the systems integration business designing and building permanent experiences for our existing customers on an ad hoc basis with the ever-converging paths of live and experiential. The growth in demand for these services from our customers around the world means now is the right time for Creative Technology to create a dedicated business to service this market,” added Mark Elliott, managing director of Creative Technology UK.

5th February 2021

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