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Electrosonic takes home three top honours at the 2021 Integration Awards
USA – Electrosonic has won three awards at the prestigious 2021 Commercial Integrator Integration Awards.
The three awards were:
Best Museum Project – National Museum of Racing and Hall of Fame’s 360⁰ Cinematic Experience
Best Retail Project – Krispy Kreme’s Times Square Flagship Store
Best Small Office Project – Hyosung America’s Customer Experience Center and Headquarters
The Integration Awards recognise inspirational projects that highlight the best use of audiovisual and experiential technologies each year and they are widely regarded as a benchmark of success in the audiovisual industry.
The winning projects must incorporate unique features that benefit the end customer. The judges also take into account the challenges and the degree of collaboration with other parties on the project and, most important, they understand that a project is only successful if the customer is happy.
As the organisers pointed out, COVID has made the past year extremely difficult for integrators. They commented: “To learn how integrators worked with clients to implement systems and hit deadlines anyway really gave us a sense of pride.”
The Integration Awards also highlight significant trends in the industry and Electrosonic’s three winning projects demonstrate the growing importance of immersive and experiential technologies across many different sectors.
At the National Museum of Racing and Hall of Fame Electrosonic pushed the boundaries of technology to create a multi-projector, multi-screen 360⁰ immersive experience that fuses storytelling, technology and architecture to bring the audience into the centre of the action. The experience features original footage, shot at racetracks and farms throughout the US by Donna Lawrence Productions. To maximise the high impact goals for the signature experience required innovative shooting approaches, creative projection techniques and advanced audiovisual design and engineering.
Over a two-year period, Electrosonic transformed the Hall of Fame space into a compelling multimedia experience that boldly celebrates the heart, soul and stunning accomplishments of the greatest horses, jockeys, trainers and owners in the sport of thoroughbred racing.
At Krispy Kreme’s flagship store in Times Square Electrosonic used audiovisual technology in an innovative way to create an in-person experience that is exciting, engaging, entertaining and fun, and drives business results.
Electrosonic created a Broadway-like experience inside and a spectacular display outside in keeping with the ‘big and brassy’ ethos of Times Square. A ‘Doughnut Theater’ is the centrepiece of a strategy to keep customers entertained while they queue, whet their appetites while they wait to order. That’s essential because, at full capacity, queuing times can be up to an hour.
This project demonstrates the critical impact in-person experience can have on retail success. Experiential audiovisual has taken customer experience to a new level, which proved the key to a successful launch in the challenging conditions of the pandemic.
Hyosung America, the largest ATM manufacturer in the US had a vision to build a new Customer Experience Center designed to take visitors on an experiential journey through the story of Hyosung, enhancing the customer experience and helping build confidence in the brand.
Large-scale video walls and interactive touchscreens throughout the carefully choreographed journey inform visitors about the company’s rich history and showcase the company’s dedication to innovation. The journey through the Center helps to build an understanding of Hyosung’s solutions and creates an engaging platform for in-depth discussions with customers.
The Center is already delighting customers and attracting interest from new prospects in retail and financial services. The result aligns with Electrosonic’s commitment to bringing memorable and unique experiences to corporate spaces, helping to differentiate Hyosung as pioneers and innovators in the market.
Lori Cross, chair of the board and interim CEO at Electrosonic commented: "It's typically a very exciting and proud moment for me to see our work recognized as the best in the industry, but this year it's especially true and inspiring. To know that even through a tumultuous year packed with adversity our amazing team of designers, engineers, on-site staff and support team members were able to deliver for our customers' award-winning solutions that will create lasting experiences."
Ewan Smith, chief revenue officer added: "Electrosonic has a mission to create innovative technology solutions that create lasting experiences where people live work and play, that mission is beyond validified with the announcement of the Integration Awards. Each of these projects represents our drive and dedication to create experiential spaces, whether that's at a corporate environment, an immersive space or an in-your-face AV solution in the heart of Times Square, this announcement shows that what our people do is unique and creates amazing outcomes for our customers and our partners."
Electrosonic is proud to have won three awards at this prestigious event and looks forward to helping other clients take advantage of the potential of experiential technologies.
12th July 2021
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