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Registration high for PLASA Show as industry gains confidence

Registration high for PLASA Show as industry gains confidence

UK – PLASA Show 2021 is on track to welcome thousands of industry professionals to Olympia London, from 5-7 September, with the first three weeks of registration exceeding that of the 2019 edition which was lauded as “the busiest show in years”.

The 53% increase also sees a greater number of top-tier professionals and company owners, assuring that the show will be a valuable hub of business and networking.

Following the Prime Minister’s announcement confirming that lockdown restrictions will be lifted from 19th July, visitor registration has continued to surge. This move from Government has been broadly welcomed by the live sector, which has been the last waiting to re-open. Now that live events and gatherings have been given the green light, industry professionals are ready to get back to business and are wasting no time in registering for PLASA Show 2021.

The visitor demographic at PLASA Show this year is looking strong: 45% are final decision makers, which is a 5% increase from 2019, and a further 20% have the power to specify purchases, which is yet another increase. Although the industry’s economy has been severely impacted, there are still plenty of sizeable budgets, with one in four able to spend between £100,000 and £2,000,000.

The expanded show floor in Olympia’s largest space, the Grand Hall, will be full of influential industry leaders. Directors, chairs and company owners are the top registered job roles so far, followed by designers, technicians, engineers, project mangers and consultants. Furthermore, visitors continue to represent the full spectrum of the sector, with the majority hailing from theatre, concert touring and live events.

Product sourcing and networking will be high on the agenda as the events industry re-opens, and PLASA Show is positioned to be a powerful stage for new products, emerging technology and disruptive ideas. Exhibitors have endless opportunities to present their products in the best light through live demonstrations and practical training. Moreover, the seminar programme provides a unique opportunity to elevate yourself as an industry thought-leader.

Not forgetting the respected PLASA Awards for Innovation, which are only open to exhibitors. Every nominee will feature on the popular Innovation Gallery during the show, plus there is generous promotion before and after the show. This includes the year-round virtual Innovation Gallery on the PLASA Show website which is visited by 70,000 unique people each year.

PLASA Show will run from 5-7 September in the Grand Hall at Olympia London. Seventy per cent of the floorspace is reserved, so to secure a spot, get in touch with the PLASA Show team today. To find out more please visit

14th July 2021

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