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CT Qatar Celebrates Ten Years
Qatar – Creative Technology (CT) has supported its clients with innovative AV technology across various events in Qatar for over a decade and continues to provide expert technical advice and show-stopping event experiences in the region.
This year marks the tenth anniversary since CT opened its first Qatar office in the heart of City West Bay in Doha as a commitment to our clients, Qatar and its growth.
Although CT has been delivering projects in Qatar as early as 2001 out of its UK facility, it was realised in 2011 that having a local office and warehouse would make CT’s services, skilled engineers and event technology easily accessible to clients in the region.
Irum Ashraf (pictured), CT Qatar general manager, comments: “Within the first year of opening, the success of our organic growth saw CT Qatar move from our first warehouse in Al Rayyan with three full-time employees to a 14,000sqft space in Logistics Village with over 14 full-time staff.”
Having a locally registered company in Qatar has enabled CT to establish itself as a key audiovisual supplier in the Middle East. Over the years, CT has delivered AV services for several prestigious events, from the early delivery of the Asian Games and Qatar Foundation projects to the opening and closing ceremonies for the World Petroleum Congress, multiple National Day events and the more recent IAAF World Athletic Championships to name a few. Ashraf continues: “Our venue services department expanded alongside our live events with teams housed within the St Regis Doha, Shangri La and the Westin Hotels managing the audiovisual requirements for live events, conferences and exhibitions.”
With Qatar set to host the 2022 FIFA World Cup, 2023 World International Horticultural Expo, and the Asian Games in 2030 alongside the country bidding for the FIBA Basketball World Cup in 2023 and the Olympic Games 2032, the events industry in Qatar shows no signs of slowing down.
Qatar’s 2030 vision has been set to develop the country into an advanced society that is able to sustain development. Broken down into four tiers, the economic and social pillars would undoubtedly prove that the country is keen to continue hosting major global events. Not only would these events have a significant financial impact with people coming into Qatar and the spend on hospitality, travel and tourism but also allows residents in the country the ability to visit and engage with extraordinary events that have never taken place in the Middle East before. With the infrastructure that has also been built to host the FIFA 2022 World Cup, the country will certainly be in prime condition to continue hosting events at this scale.
Andy Reardon, CT Middle East managing director, rounds up: “We are always looking at new ways we can expand and grow in the region, and we have some exciting plans for the future of CT Qatar across our live events, venue services and system integration, divisions. We have already made investments in new event technology across video, lighting and audio and are in the process of making a further investment in AV equipment towards the end of the year. Alongside our new purchases, we are expanding our team of professionals across the region to accommodate the growing demand for business in the events, venues and system integration industries.”
2nd August 2021
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