Latest News Headlines
disguise acquires creative studio Meptik to accelerate global delivery of world-class immersive productions
UK – disguise, the market leader in extended reality (xR) technology, has acquired Atlanta-based immersive entertainment specialists Meptik, to empower the global deployment of trailblazing immersive productions, studios and installations delivered by Meptik and powered by disguise.
While both companies will continue to operate as separate entities, disguise will be leveraging Meptik’s expertise to expand its global reach, helping creatives build the next generation of extended reality and metaverse experiences. Meptik’s teams will work with disguise to workshop new solutions, create product roadmaps, and drive new standards in entertainment technology.
Meptik specialises in creating dynamic virtual worlds that blow audiences away and keeps them coming back. Their clients range from film studios to lifestyle brands, Fortune 500s, musical artists, and more.
Combining creative chops with technical skills, Meptik is always working behind the scenes to define what’s next for Extended Reality (xR), Augmented Reality (AR), Mixed Reality (MR), and Virtual Production (VP). Led by Sarah Linebaugh and Nick Rivero, their team of experts deliver groundbreaking projects for film-makers and broadcasters as well as remarkable corporate and immersive installations.
xR technology unleashes storytelling potential by delivering photorealistic, three-dimensional, real-time graphics that immerse performers and audiences alike in a virtual world visible on set and in-camera.
disguise’s market-leading extended reality (xR) workflow has, in the past two years alone, enabled over 600 xR productions in over 50 countries, powering live entertainment productions for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon and live broadcast programmes from Eurosport, MTV and ITV.
With new disguise locations opening up around the world and a software interface available in multiple languages, disguise is accelerating the democratisation of its xR workflow to meet the expanding appetite for xR, virtual production and virtual studios.
As a rapidly growing global player in the Events, Media and Entertainment space, disguise is well placed to support a similar growth trajectory for Meptik, bringing their creative and technical expertise to all. Customers can expect a Meptik team with the latest technology in their back pocket, and an ever-growing global team of experts to support them on their creative journey.
Meptik will also use its unique combination of creative and technical expertise, to aid disguise in its mission to empower game-changing virtual experiences - at the intersection of physical and virtual worlds.
“We have always prided ourselves on our ability to service both sides of the xR equation – the creative and the technical – and we love creating dynamic virtual worlds that blow audiences away,” says Nick Rivero, co-founder of Meptik. “Joining forces with disguise will enhance our ability to continue to serve our clients from start to finish while maintaining our down-to-earth spirit.”
“Meptik has been a trusted partner of disguise for many years, growing to excel at bringing out the very best capability for disguise solutions. Given that we have both been, in the past two years, bringing extended reality and immersive entertainment to the world, this acquisition would expand on these efforts and lead the next era for extended reality and metaverse experiences,” says disguise CEO Fernando Kufer.
12th July 2022
© 1999 - 2023 ET Press Ltd News Stories