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New Ayrton focus for Denmark, Sweden and Norway

Nordics – In keeping with Ayrton’s accelerating strategy of focused distribution, and in amicable agreement with our friends and partner, LiteNordic, Ayrton’s sales and distribution arrangements for Norway, Denmark and Sweden will soon be changing.

With effect from 31 July 2022, LiteNordic will no longer be Ayrton’s distributor in these countries. LiteNordic will continue to represent Ayrton until that date, and support all sales made before 31 July under warranty thereafter.

All sales enquiries after that date should be made to Matt Hallard, Ayrton’s European sales director, until a new distributor is appointed.

“Ayrton is now actively inviting Nordic distributors and industry captains looking for an exciting new challenge to get in touch,” says Hallard. “We are very grateful to LiteNordic for the past two years of dedication and hard work but agree that a change in distributorship is now the way forward. We will continue to work closely with LiteNordic until 31 July 2022 to ensure a seamless transition to new distribution partnerships.

“Ayrton is the leading brand of LED – and now laser – lighting fixtures and this is an exciting time to be joining our world. We are looking for three focused, dynamic, energetic young companies who are as excited as we are about the future of Ayrton. There’s a wealth of stellar companies out there whom we are yet know and we look forward to meeting them!”



5th July 2022

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