Business News

Business News Headlines

Cadac Consoles Expands CM-System Distribution with Hesed

05/08/2026

HK Audio appoints TR Electro Stereo as distributor for Israel

03/08/2026

Allen & Heath Appoints SeeSound as Official Distribution Partner in Spain

03/08/2026

Pastoral Care and Grants Support Officer

31/07/2026

PK Sound Strengthens European Momentum with UK Expansion

24/07/2026

AtlasIED Partners with A&L Group to Expand Malaysia and Vietnam Footprint

23/07/2026

ABTT announces new and returning Trustees at 2026 AGM

23/07/2026

Bose Professional Expands Ireland Distribution Network with Peats Partnership

23/07/2026

BVS Named Chauvet Professional Argentinian Distributor

22/07/2026

StageKraft appointed as official Australian distributor for GLP

16/07/2026

LIVE Trust announces £1m funding boost for UK grassroots live music, taking total to £1.5m

16/07/2026

SMPTE Launches 110th Anniversary Campaign to Advance its Vision for the Next Century

16/07/2026

Follow-Me announces sales partnership with Rubicon in Norway

01/07/2026

ISE Celebrates Back-to-Back Sammy Award Win for Bold ‘Push Beyond’ Campaign

01/07/2026

PlexusAV Appoints SINIUS PRO GmbH as German Distribution Partner

01/07/2026

Andolite International Embraces New Technology for Fastest Industry Turnaround

30/06/2026

KV2 Audio brings visitors behind the scenes for the grand opening of in-house demo room

30/06/2026

Absen unveils upgraded global booking platform for its worldwide showroom network

23/06/2026

Penn Elcom Launches its New Corporate Movie

18/06/2026

Martin Audio strengthens enterprise AV market presence in China with Shanghai Univision partnership

18/06/2026

Showtools International Named ChamSys Australian Distributor

17/06/2026

RCF and DirectOut Announce Strategic Technology Partnership

17/06/2026

Digital Projection appoints Axion Displays for new Strategic Sales and Support Partnership in EMEA

16/06/2026

A.C. Entertainment Technologies appointed as UK distributor for EXE Technology chain hoists

15/06/2026

Digital Projection, a Brand of Delta, appoints Axion Displays for new Strategic Sales and Support Partnership in EMEA

12/06/2026

Cadac Consoles Expands CM-System Distribution with Hesed

Cadac Consoles Expands CM-System Distribution with Hesed

Indonesia – Cadac Consoles continues to grow the global reach of its new CM-System live mixing ecosystem with the reappointment of its long-standing regional partner PT Hesed Kharis Indonesia (Hesed).

The Jakarta-based pro-audio specialist, appointed as exclusive CM-System distributor for Indonesia, is widely regarded for its technical expertise and system design capabilities. That reputation, together with its previous experience representing Cadac, ensures the highest levels of marketing, sales and support for CM-System to AV professionals throughout the region.

“Hesed has a deep understanding of the Indonesian professional audio market and a reputation for delivering premium system solutions,” affirms Cadac Consoles director of marketing and business operations, James Godbehear. “Their focus on echnical excellence and long-term customer relationships aligns fully with Cadac’s values; we are delighted to be working with Hesed again. Their ongoing commitment is a strong endorsement of both our CM-System and the strategic direction of Cadac Consoles.”

The new agreement is the result of an extensive period of consultation and evaluation, following the launch of the new CM-J50 console, during which Cadac Consoles kept Hesed closely briefed on its development strategy for a complete ultra-high performance fibre optic ecosystem.

“We have always respected Cadac’s reputation for exceptional audio performance, and the CM-J50 does not disappoint,” says Dene Dave Laoh, managing director of Hesed (pictured). “The CM- series shows how Cadac has combined its heritage values with an architecture aimed at today’s live sound market. CM-System represents a major evolution of the Cadac platform. The advances in hardware design, fibre-based infrastructure and system flexibility, together with Cadac’s continued focus on sonic performance, made renewing our partnership a clear decision. For us, sound quality remains the defining factor, and the CM-System delivers the performance engineers expect from the Cadac name, alongside the workflow, reliability and connectivity modern production applications require.”

Hesed is now actively demonstrating the CM-J50 console, together with the SR-Series range of stage racks, Dante and MADI bridges, all running over Cadac’s ultra-low 0.4ms latency MegaCOMMS protocol. 

5th August 2026

HK Audio appoints TR Electro Stereo as distributor for Israel

HK Audio appoints TR Electro Stereo as distributor for Israel

Israel – HK Audio has appointed TR Electro Stereo as its new distribution partner for Israel. Formed in 1986 and based in Tel Aviv, TR Electro Stereo has built a strong reputation as one of Israel's leading distributors of sound systems, smart home and DJ equipment.  

Effective immediately, the company will be responsible for the distribution and support of HK Audio’s portfolio, providing dealers, integrators and end users with access to the brand’s renowned sound reinforcement solutions, backed by dedicated technical expertise and customer service.

“We’re delighted to welcome Bar, Kobi and the entire team at TR Electro Stereo as HK Audio’s new distribution partner in Israel,” said Isabelle Wear, head of sales MEA and APAC at HK Audio. “Their market expertise, technical knowledge and customer-focused approach make them an excellent fit for our brand and our ambitions in the region.

“We would also like to thank Shalmon Music for their dedication and commitment in representing HK Audio over the past years. Their contribution to developing the brand in the Israeli market has been greatly appreciated. Looking ahead, we are excited to work alongside TR Electro Stereo to further strengthen HK Audio’s presence and deliver even greater value to customers and partners.”

TR Electro Stereo sees the partnership as an opportunity to expand access to one of professional audio’s most respected brands. “We are proud to become HK Audio’s official distribution partner in Israel,” said Bar Ben Yehoshua, vice president of TR Electro Stereo.

“HK Audio’s reputation for innovation, performance and reliability makes it a natural addition to our professional audio portfolio. We see significant opportunities for HK Audio in the Israeli market and look forward to expanding the brand’s presence across the professional audio, installation and live sound sectors and are confident this partnership will create new opportunities and deliver exceptional solutions for our dealers, integrators and customers.” 

3rd August 2026

Allen & Heath Appoints SeeSound as Official Distribution Partner in Spain

Allen & Heath Appoints SeeSound as Official Distribution Partner in Spain

Spain – UK mixer manufacturer Allen & Heath has announced the appointment of SeeSound as its new exclusive distribution partner in Spain for its professional, MI and installation product ranges.

Based in Barcelona, SeeSound will oversee sales, support and market development for Allen & Heath’s audio solutions across the Spanish territory, with the exception of the company’s DJ range which will continue to be managed by Audio-Technica Iberia.

Founded in 2004, SeeSound has more than 20 years of experience delivering professional audiovisual solutions to the Spanish market.

“We are committed to our clients’ success and to ensuring that every project exceeds expectations, both technically and in the experience it delivers,” comments Nacho Alberdi, managing director at SeeSound. “Technology and innovation are at the heart of what we do and that is a philosophy we share with Allen & Heath. We work with the industry’s leading brands in audio, lighting, video and rigging to guarantee the highest standards, making Allen & Heath a natural fit for our portfolio.”

“The SeeSound team has extensive experience and in-depth knowledge of the latest technologies and products,” says Spyros Pappas, EMEA sales manager at Allen & Heath. “We look forward to strengthening our presence in Spain through their ability to provide customers and partners with exceptional local support and expertise.”

3rd August 2026

Pastoral Care and Grants Support Officer

Pastoral Care and Grants Support Officer

Part time (two days per week), permanent £34,000 per annum pro rata

Backup Tech is seeking a part-time Pastoral Care and Grants Support Officer to support the charity’s grant application, triage and beneficiary care process.

This important role requires sensitivity, as the successful candidate will be helping people across the technical entertainment industry access support at times of illness, injury, hardship, mental health challenge or personal difficulty.

Key responsibilities will also include responding to grant applicants, gathering relevant information, completing initial eligibility, identity, employment and financial checks, maintaining accurate case records, supporting timely grant processing and helping to signpost applicants to appropriate services.

The role will also support the Backup Helpline rota, grant follow-up, therapist referrals, grant portal administration, trustee reporting data and beneficiary testimonials where appropriate.

This position would suit someone with strong administration and communication skills, with the ability to handle confidential information professionally. Experience in charity support, welfare, grants administration, casework, pastoral care, HR, wellbeing or a similar people-focused support role is beneficial.

Knowledge of the live events, touring, theatre, broadcast, production or technical entertainment sector is an advantage.

The post requires empathy, discretion, strong administration, sound judgement and the ability to handle sensitive information correctly.

Once in role, the employee will have access to MHFA training if they have not already completed equivalent training.

This is a part-time role, offered at £34,000 full-time equivalent, pro rata. Based on two days per week, the gross annual salary will be £13,600.

About Backup Tech

Backup Tech is the technical entertainment charity, supporting people working across the technical side of the entertainment industry, including live events, touring, theatre, broadcast, production, crew and the wider technical supply chain.

The charity provides practical, financial and wellbeing support to people in the industry who are facing illness, injury, hardship, mental health challenges or difficult personal circumstances.

31st July 2026

PK Sound Strengthens European Momentum with UK Expansion

PK Sound Strengthens European Momentum with UK Expansion

UK – PK Sound, a robotic line array company, has officially launched PK Sound UK, establishing a direct presence in one of the world’s most important and influential professional audio markets. The move affirms PK Sound’s commitment to delivering the acoustic and operational advantages of its patented robotic technologies directly to partners throughout the region.

To support this expansion, PK Sound has assembled a dedicated UK-based team led by director of global network and partnerships Mike Case. Joining him are George Pakenham as applications engineer, EMEA and Martin Byrne as UK business development. Together, the trio brings decades of experience spanning live production, systems integration, technical support and commercial development, positioning PK Sound to provide comprehensive sales, training, and deployment support for users across the United Kingdom and broader EMEA region.

“The UK is one of the most influential and technically sophisticated audio markets in the world and I’ve spent my career working alongside the talented professionals who drive it forward,” comments Case. “What drew me to PK was straightforward; I’ve seen what these systems actually do in the field, and the results are undeniable. The robotic control gives you a level of precision over acoustic coverage that changes how you approach a deployment, whether that’s a touring rig, a festival stage, a theatre or a fixed install. You spend less time fighting the room and more time doing the job. I’m looking forward to getting more of the right people in front of these systems and letting them draw their own conclusions.”

PK Sound’s patented Multi-Axis Robotics offer remote and real-time mechanical control of a system’s vertical and horizontal directivity. Unlike conventional line arrays, PK’s robotic solutions empower users to precisely tailor acoustic coverage to the contours of any environment, minimising reflections, reducing noise pollution, and optimising intelligibility. The result is superior audience experiences alongside meaningful savings in labour, deployment time and operational complexity for both mobile production companies and permanent installations.

To strengthen its position in the region, PK Sound UK has aligned with several highly regarded strategic partners. These include HD Pro Audio as a non-exclusive resale partner focused primarily on the installation market, alongside a pair of high-profile touring and rental providers whose efforts will be concentrated on live event applications.

In collaboration with these partners, PK Sound has generated commercial momentum through a series of high-profile exhibitions and deployments. Recent activities include appearances at PLASA Focus Leeds and the ABTT Theatre Show alongside HD Pro Audio, the premiere of Outlander in Concert: Echoes Through the Highlands at Edinburgh’s illustrious Usher Hall and the WBC World Featherweight Championship event at St. Mary’s Stadium in Southampton.

Additionally, a PK Sound T8 robotic line source system will be anchored at the historic Mercury Theatre in Colchester through August 2026. Available for both public and private demonstrations, the installation provides prospective users with a hands-on opportunity to experience the acoustic and operational advantages of PK Sound’s patented Multi-Axis Robotics technology in a real-world environment.

“The United Kingdom has always been a critical market for our industry and represents a natural next step in PK Sound’s global growth strategy,” comments Jeremy Bridge, CEO of PK Sound. “We’ve assembled an exceptional team with deep regional expertise, strong industry relationships and a shared belief in the value of our technology. Combined with our outstanding strategic partners, they give us tremendous confidence in our ability to expand the PK Sound brand and deliver meaningful value to customers throughout the UK for years to come.”

In picture: PK Sound UK’s George Pakenham applications engineer and Mike Case director of global network and partnerships.

24th July 2026

AtlasIED Partners with A&L Group to Expand Malaysia and Vietnam Footprint

AtlasIED Partners with A&L Group to Expand Malaysia and Vietnam Footprint

Asia – AtlasIED, a recognised leader in the commercial audio and security industries, has announced its partnership with Selangor, Malaysia-based AV distributor Acoustic & Lighting System (A&L Group). This partnership is set to greatly expand AtlasIED’s presence in Malaysia and Vietnam.

A&L Group joins the partnership with over 35 years of industry experience. Originally founded in Malaysia, the team has expanded its footprint across South-East Asia, including Vietnam. A&L Group prides itself on the strong, collaborative relationships it holds with clients, suppliers and industry stakeholders. The team is entirely committed to fostering long-term partnerships based on reliability, quality and open communication.

“AtlasIED blends a 90-year legacy of quality with innovation, making it a global leader in commercial audio,” said Eugene Yeo, group general manager, A&L Group. “This aligns with our vision. As large-scale infrastructure opportunities expand rapidly across our region, partnering with AtlasIED allows us to elevate our expertise and capture this growing market.”

With strong family-owned operational values, A&L Group aligns perfectly with AtlasIED’s values. Both companies prioritise family, community and quality, promising a strong collaborative relationship that will bring AtlasIED’s technology catalogue to Malaysia and Vietnam.

“South-East Asia is projected to expand well in the next one to two years,” continued Yeo. “To sustain rapid growth with a current infrastructure gap, we see opportunities in several key sectors such as healthcare, education and transportation. By offering reliable local support in every market, we build lasting trust, allowing our partners to easily scale their businesses alongside us.”

“The team at A&L Group shares our vision for top-notch client support and high-quality engineered solutions,” said Glenn Lin, director of sales for APAC at AtlasIED. “When both parties are in sync, partnerships become more valuable and productive, which fosters a positive outlook for the future of AtlasIED’s presence in the APAC region.”

23rd July 2026

ABTT announces new and returning Trustees at 2026 AGM

UK – The Association of British Theatre Technicians held its Annual General Meeting at Southbank Centre, London, on 22 July 2026, followed by a backstage tour of the venue for members.

Six seats on the ABTT Council were up for election this year. The Council has 11 trustee-directors, elected by ABTT members, who oversee the running of the organisation and support its work.

ABTT CEO Liz Sillett announced the results at the AGM, welcoming Louise Birchall, David Evans, Anna Fox, Anette Ollerearnshaw, Suzy Somerville and Emma Wilson to the Council. They join current Trustees Oliver Brown, Ruth Butler, Mark Dakin, Kat Ellis and Ben Stephen.

“Congratulations to everyone elected and re-elected to the council and thank you to everyone who stood and to all the members who took part in the ballot,” said Liz Sillett.

The new Council meets for the first time in September, where they will be discussing ABTT’s strategic priorities. 

23rd July 2026

Bose Professional Expands Ireland Distribution Network with Peats Partnership

Ireland – Bose Professional, a leading provider of world-class audio solutions, has announced the continued expansion of its global hybrid sales model by welcoming Peats Wholesale Ltd., Ireland’s leading consumer technology and Audio-Visual (AV) distribution company.

Peats joins Bose Professional as part of the company’s growing hybrid sales model, integrating dedicated, in-house sales leadership and engineering with a network of best-in-class distributors worldwide. This strategic evolution is designed to deliver deeper regional engagement, streamlined access to technical resources and a highly responsive partner experience from initial system design through final deployment.

“Our partnership with Peats is a milestone in our mission to deliver unparalleled local service and responsiveness in the Irish market,” said Hans Vereecken, vice president of international sales, Bose Professional. “By combining Peats’ deep-rooted regional relationships with our advanced technical expertise, we can provide the dedicated, boots-on-the-ground support our customers need to execute complex projects with absolute confidence.”

Based in Dublin, Peats connects global brands with Irish retail networks and professional AV/IT integrators. For the first time in Ireland, integrators and end users will be able to visit the Peats Wholesale Experience Centre and listen to the full line-up of Bose Professional solutions. Alongside its extensive product portfolio, Peats provides end-to-end technical expertise, including system design, product training and after-sales support across the retail, corporate, education and hospitality sectors. Bose Professional product support and training will be available on site in partnership with the Bose Professional UK and IRL team, with products available over the counter or for next day delivery.

“We are genuinely thrilled to deepen our relationship with Bose Professional as their tier one distributor for the Irish market,” said Geoffrey Peat, managing director of Peats Wholesale Ltd. “Adding Bose Professional products to the Peats line-up shows the seriousness and commitment that both companies place on developing the Irish market. The Peats team and I are looking forward to working with the Bose Professional team as we start this new journey together.”

Bose Professional recently announced the company will be transitioning to a new brand, 802 LABS, beginning in February 2027. During the transition, Bose Professional and Peats’ customers and partners can expect seamless continuity across products, support, service and business relationships. 

23rd July 2026

BVS Named Chauvet Professional Argentinian Distributor

BVS Named Chauvet Professional Argentinian Distributor

Argentina – BVS often describes itself as a “technological ally.” Now, the highly regarded company has hooked up with another “ally” that will help it serve customers throughout Argentina, as it has signed on to become the exclusive Argentinian distributor of Chauvet Professional, Chauvet DJ and ChamSys products.

Founded over 20 years ago, BVS is a leading technology integration company with a presence throughout Latin America, specialising in solutions for the broadcast, media, telecommunications, cybersecurity, digital infrastructure and information markets. Its reputation has been built not only on its technological expertise, but also on the values of customer service and passion for excellence that it shares with Chauvet.

“We are proud to become the official Chauvet distributor in this market,” said Pía Favelukes, sales manager, BVS, “this alliance represents an important step in further strengthening our value proposition for the broadcast and media industry by incorporating lighting solutions that are recognised worldwide for their quality, reliability and innovation. We are confident that the combination of Chauvet’s famous technology and BVS’s expertise will create new opportunities for our customers and business partners.”

In its new role, BVS will be servicing and sell Chauvet products throughout Argentina. It will also be serving customers with various events and training programmes.

For Chauvet’s part, the agreement with BVS represents the next logical step in the company’s impressive growth in Argentina as well as Latin America in general.

“Argentina is a key market for Chauvet,” said Paula Ortiz, business development manager at Chauvet. “As we begin this new chapter alongside BVS, we reaffirm our commitment to supporting its continued growth and development in the country.”

Speaking on behalf Chauvet, Ortiz had this to add: “We are truly happy and excited about this partnership with BVS.” Based on the impressive track records of both companies, that’s a good feeling that entertainment lighting professional throughout Argentina will be sharing.

22nd July 2026

StageKraft appointed as official Australian distributor for GLP

StageKraft appointed as official Australian distributor for GLP

Australia – GLP has appointed StageKraft as its official distributor for Australia, strengthening the manufacturer’s presence in the region and expanding access to its professional lighting solutions for the entertainment, touring, broadcast, television and installation sectors.

GLP is one of the entertainment lighting industry’s firmly established manufacturers, with a catalogue spanning the award-winning impression Series, the iconic JDC1 hybrid strobe, the X5 Series of compact LED moving heads and more. GLP products are specified by leading lighting designers across touring productions, live events, television and architectural installations worldwide.

The appointment marks StageKraft’s first major brand partnership as the company begins to unveil its line-up of entertainment technology brands. Founded by Davey Taylor and Eli Malka, both established figures in the Australian entertainment technology sector, StageKraft is built around genuine product knowledge, deep technical expertise and a customer-focused approach to supporting the people who make live events and productions happen.

“We are delighted to partner with StageKraft,” says Søren Storm, sales director for Asia Pacific at GLP. “We have the utmost trust and confidence in their expertise, professionalism and commitment to customer service. Australia is an important market for GLP and StageKraft shares our commitment to quality, reliability and innovation. We are confident they will represent GLP with the dedication and care our products deserve, and we are excited to see them champion our brand across the country. As GLP continues to evolve, we also have an exciting pipeline of new developments and products on the horizon, which we look forward to bringing to market with strong partners like StageKraft.”

“GLP doesn’t play small, and neither do we,” says Eli Malka, co-founder and sales director of StageKraft. “For more than 30 years, GLP has remained ahead of the curve, setting the benchmark for innovation, reliability and creative excellence, delivering real impact for lighting professionals worldwide. We are proud to represent the brand in Australia. Our vision for StageKraft has always been to partner with manufacturers that genuinely drive the industry forward and few have done so as consistently as GLP. Launching with a brand of this calibre sends a clear message about who we are and where we are headed. We are building a portfolio that is carefully curated rather than simply collected and we look forward to strengthening GLP’s presence in Australia while providing customers with the products, expertise and support they deserve.”

Through this partnership, Australian customers will gain access to GLP’s full professional range, along with technical consultation, product demonstrations, training programmes, spare parts and comprehensive after-sales service.

photo: GLP

www.glp.de

16th July 2026

GLP

LIVE Trust announces £1m funding boost for UK grassroots live music, taking total to £1.5m

LIVE Trust announces £1m funding boost for UK grassroots live music, taking total to £1.5m

UK – LIVE Trust, the charity established by LIVE to protect, expand and support grassroots live music across the UK, has doubled the amount of funding distributed through its Phase Two programme, bringing the total to £1.5 million.

The funding comes from a voluntary £1 contribution added to tickets for shows with a capacity of more than 5,000. The funding will support programmes that help keep venues open, festivals running, artists on the road and the people behind the promotion and staging of live music.

Since launching in January 2025, LIVE Trust has secured more than six million ticket pledges, working with 10 promoters across more than 100 tours.  Less than a year since LIVE Trust’s first meeting, the latest figures highlight the rapid and continuing growth in support for an industry-led funding model for grassroots live music.

The announcement comes as Government launches its Music Plan, which recognises LIVE Trust’s contribution to supporting grassroots live music. The Rt Hon Ian Murray MP, Minister for Creative Industries said: “Britain’s iconic music scene relies on our ability to put on great live shows, and it’s encouraging to see the major players stepping up to support the grassroots talent that makes music so special. This second round of funding is a testament to the growing momentum behind the Trust and the very real difference it is making to the pipeline of UK talent. We would encourage all promoters and artists to do even more with this industry initiative.”

“The government is fully committed to supporting grassroots music and our Music Plan published today underlines that commitment. We will continue to work hand in hand with the industry to nurture the emerging stars of the future.”

Earlier this year, LIVE Trust distributed £500,000 through its Phase One funding programme to support artists, venues, festivals, promoters and others across the live music industry. That funding has already helped 372 venues, 211 shows and 81 festivals across the UK, demonstrating the reach and impact LIVE Trust is already having.

Phase Two doubles the funding distributed through LIVE Trust’s first round, continuing support for four key programmes while expanding into new programmes to reach even more people across the grassroots live music ecosystem:

  • Continued support for Phase One partners: Music Venue Trust, UK Artist Touring Fund, the Association of Independent Promoters and the Association of Independent Festivals.
  • New partnerships with Youth Music and Help Musicians, allowing LIVE Trust to tap into their expertise and established infrastructure to accelerate support.
  • Targeted investment through Anthem Wales, Attitude is Everything, Back Up Tech, and Black Lives in Music, supporting people facing geographic, financial and accessibility barriers while developing the skilled freelance workforce that is the backbone of the industry.

Kirsty McShannon, Chair, LIVE Trust, said: “In just over a year, LIVE Trust has shown what the live music industry can achieve when it works together. We set out to create a long-term way of supporting grassroots live music and the response has been overwhelming. Every artist, promoter, venue and festival that contributes helps secure the future of live music across the UK.”

Jon Collins, CEO, LIVE Trust, said: “LIVE Trust is already proving that money raised by the industry can be distributed quickly and effectively. Phase Two enables us to build on that success by continuing to support core programmes while working with new ones to deliver targeted support for those facing additional barriers. We are incredibly excited about the opportunities ahead and I would like to thank every promoter, manager, venue, agent and artist who has stepped forward to support this vital work.”

Lee Dennison, Backup Tech chair, said: “We’re delighted and extremely grateful to be a recipient of LIVE Trust funding, which we have received to help us with Phase 2 of the ‘Financially Savvy Freelancer’ initiative that was launched in 2025 with support from The BACK LOUNGE and UK Live Event Freelancers Forum. It will help us continue to support the freelance community and engage with the companies that rely on them to further develop this vital ecosystem within our industry.”

LIVE Trust is already working towards the next funding round, allowing more programmes to apply for support. As more tours and live events choose to include the voluntary £1 ticket contribution, LIVE Trust expects to increase the support available for the UK’s grassroots live music ecosystem.

16th July 2026

SMPTE Launches 110th Anniversary Campaign to Advance its Vision for the Next Century

USA – SMPTE, the global society for media professionals, technologists and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising initiative that honours a legacy of achievement while investing in the organisation’s vision for the future. The campaign will support strategic initiatives that advance SMPTE’s standards, education and community programmes, ensuring they continue to drive innovation, develop industry talent and connect the global media technology industry.

“As we ring in our 110th anniversary year, there’s a lot to celebrate and a lot of work still to be done,” says SMPTE president Rich Welsh. “Our industry is evolving at an unprecedented pace, from AI-driven and cloud-based workflows to new approaches for content creation, distribution and even authenticity, making SMPTE’s role more vital than ever. This campaign represents a commitment to investing in initiatives that strengthen the foundations of our industry and ensure SMPTE continues to support current and future generations of media technologists.”

The SMPTE 110th Anniversary Campaign will help position SMPTE to lead the global media technology community into its next century. Campaign support will advance programmes that expand access to technical knowledge, democratise Standards access, support responsible innovation in AI and emerging technologies, cultivate the next generation of leaders, deepen local and global community engagement and ensure SMPTE remains prepared to address the evolving needs of the industry for decades to come.

“SMPTE has brought the global media technology community together for 110 years,” notes Sally-Ann D’Amato, SMPTE executive director. “Today, more than ever, the industry needs a trusted community where people can share expertise, exchange ideas and address the challenges and opportunities shaping the future of media technology. SMPTE brings together media companies, creators, technologists, educators, students and leaders from across the industry, and the 110th Anniversary Campaign will help ensure SMPTE continues to serve as that vital resource for the industry, powering another century of innovation.” 

16th July 2026

Follow-Me announces sales partnership with Rubicon in Norway

Norway – Follow-Me, a leader in performer tracking solutions, has agreed a strategic sales partnership with Rubicon AS, a leading technical supplier and distributor for theatres, festivals, concerts and corporate events across Norway. The arrangement encompasses the full Follow-Me product range, including the new DELT∆ system and the renowned Track-iT auto tracking system and marks a significant step in expanding access to advanced performer tracking technology across the Norwegian market.

 Founded in 1994, Rubicon AS has built a strong reputation as a provider and installer of professional audio, lighting and staging equipment. Since 2017, the company has operated as a pure sales and distribution business, supplying equipment to other installers while carrying out select direct installs where projects demand specialist expertise. The highly experienced Rubicon team already represents and supports several leading A-brands across the live entertainment market in Norway, including Ayrton (with whom they have a strong lighting positioning) bringing a depth of technical knowledge and industry relationships that makes them an ideal partner for Follow-Me in the region.

“Follow-Me fits nicely into our portfolio of staging and live event technologies,” says Petter Norby, CEO and founder of Rubicon AS. “We are seeing a rise in demand for performer tracking across the live entertainment industry. What was once a cutting-edge addition is increasingly becoming a standard requirement on major productions and in leading venues, whether for remote followspot, immersive audio or media server integration. We see this trajectory continuing in Norway and Follow-Me is perfectly positioned to meet that demand.”

Rubicon sees a meaningful opportunity to develop the performer tracking market in Norway, identifying five to ten major venues as prime candidates for the technology. The company is actively engaging with leading show designers and working to raise awareness of Follow-Me’s capabilities across the market. Rubicon plans to show Follow-Me at live presentations and seminars, bringing Follow-Me’s products closer to creatives and technicians in Norway and giving potential users the chance to experience the technology first-hand.

“Our goal is to kickstart the market for performer tracking here in Norway,” says Alexander Rambøl, head of sales at Rubicon AS. “We are working on planting some seeds in the market and telling designers about the Follow-Me system; we have one house in Norway that we are already talking to, and we anticipate that the demand for this kind of technology will build further soon.”

“We are delighted to welcome Rubicon to the Follow-Me family,” adds Marc van der Wel, managing director at Follow-Me. “Petter, Alexander and the team bring decades of experience in the Norwegian live event market, and have a strong live entertainment background and reputation. We look forward to working closely with them to introduce performer tracking to new venues and designers across Norway.”

To support the rollout, Rubicon will work closely with Follow-Me to bring prospective customers directly to the company, whether through online presentations or visits to Follow-Me’s facilities in The Netherlands. The two companies are aligned on the importance of education and demonstration in building confidence in the technology among Norwegian designers and venue operators.

1st July 2026

ISE Celebrates Back-to-Back Sammy Award Win for Bold ‘Push Beyond’ Campaign

Spain – Integrated Systems Europe (ISE), the world’s leading tech show for the professional audiovisual and systems integration industry has, for the second year running, been awarded The Sammy (Sales and Marketing Excellence) Award winning the category ‘Creative Awards – Power Players’, from the Business Intelligence Group.

The award recognises the creative campaign that captured the ambition of ISE 2026: to energise the global AV community, champion excellence and inspire the industry to keep moving further, faster and with greater purpose. ISE 2026 saw record numbers of attendees, exhibitors and audience engagement.

The Sammy Award judges recognised the strategic strength, highlighting a well-structured story that connected creative ambition with clear business objectives, measurable outcomes and attendance growth in a challenging market. “When an entire category is in decline, most teams play defence. ISE did the opposite, they turned Push Beyond into a rallying cry that united their internal teams and challenged an entire industry to think bigger. That kind of bold, two-word clarity is exactly what creative excellence looks like, and it's why ISE earned its place among our 2026 winners,” said Russ Fordyce, chief recognition Officer at the Business Intelligence Group.

More than a campaign message, Push Beyond created a confident framework for the year, engaging audiences before, during and beyond the show while encouraging the industry to move beyond convention and redefine what’s possible.

“To be recognised with a Sammy Award for the second consecutive year is a tremendous achievement for ISE and a reflection of the creativity, aspiration and commitment of our entire team,” said Mike Blackman, managing director of Integrated Systems Events. “With Push Beyond, we wanted to reflect the energy of a global community that continues to challenge expectations, drive progress and shape the future of AV and systems integration.”

ISE returns to Fira de Barcelona, Gran Via, 2-5 February 2027. 

1st July 2026

PlexusAV Appoints SINIUS PRO GmbH as German Distribution Partner

PlexusAV Appoints SINIUS PRO GmbH as German Distribution Partner

Germany – PlexusAV, the professional AV division of Sencore, providing a suite of human-focused AV-over-IP solutions, has announced the appointment of SINIUS PRO GmbH as its distribution partner for Germany.

The partnership will support PlexusAV’s continued growth in the German market, providing system integrators and AV professionals with access to its high-performance, open-architecture AV-over-IP solutions based on the IPMX standard.

Arthur Brockhoff, regional sales manager EMEA at PlexusAV stated: “Germany is such an important market for our business and selecting the right distribution partners was an important step in our expansion strategy. During our evaluation process, SINIUS PRO GmbH, who are part of the European AV Group GmbH (EAV Group), stood out as a highly technical and well-established organisation with strong market knowledge and a clear understanding of the needs of German AV professionals. Their expertise and customer focus make them an ideal partner to support our solutions in the region.”

Christian Eberlein, head of sales for SINIUS PRO GmbH, confirmed: “The addition of PlexusAV to our portfolio marks a significant and natural next step for SINIUS PRO as we continue to strengthen our AV-over-IP offering. What stands out in particular is PlexusAV’s open approach and its strong commitment to the IPMX standard, which is rapidly gaining momentum in the market and enabling new levels of flexibility and interoperability in AV infrastructures. This partnership allows us to provide our customers in Germany with even more powerful, scalable and future-ready solutions, underpinned by our technical expertise and deep understanding of the market.

The announcement follows a meeting at the EAV Group Solution Center in Heilbronn, Germany, bringing together the PlexusAV and SINIUS PRO teams. Through this partnership, SINIUS PRO will provide local market expertise, technical support and access to PlexusAV’s AV-over-IP solutions for system integrators and AV professionals across Germany.

In picture: Sebastian Runn (SINIUS PRO), Jeff Zhu (CEO PlexusAV), Christian Eberlein (SINIUS PRO) and Arthur Brockhoff (PlexusAV).

1st July 2026

Andolite International Embraces New Technology for Fastest Industry Turnaround

Andolite International Embraces New Technology for Fastest Industry Turnaround

UK – With over 30 years of experience designing and manufacturing bespoke precision stage engineering hardware, Andolite International has recently come under new management, modernising and optimising the production process while committing to the same standards of quality that long-time customers expect.

The company is known for products designed, wired and tested in-house to meet the rigorous demands of live events and permanent installations. From bespoke IWB systems and high-current relay panels to transit cases and custom cabling solutions, the manufacturer has long been a household name in the industry.

David Edmunds, who will join Andolite International as managing director at the end of the summer, sees an opportunity to embrace modern tools for a more streamlined experience for customers. “The industry has changed significantly over the past years, there’s no doubt about that. With Andolite International, we see the potential to embrace technological improvement to be more responsive and supportive than ever. We want to deliver the fastest turn-around in the market, because we know deadlines are tight and our customers’ time matters.”

The first step in his bid to modernise the way people order custom stage engineering is a continued development of the Cable Configuration and IWB Configuration tools that are on the company’s website. By selecting lengths, power requirements, types of socket or connectors, anybody can configure and quote for their project. The company is also looking forward to the release of a new Relay Panel Configurator and Meatrack Configuration in the near future.

In addition, the engineering team is finalising a number of new products, aimed at further reducing manufacturing time, as well as simplifying the specification journey. “Often, the products on the market are exceedingly complicated for the majority of projects. Our customers are experts in their field, they know what they need, so we want to give them the option to only pay for what the project requires.”

Finally, Andolite International has moved to a new facility in Daventry, which will facilitate streamlining and further optimising the engineering and production workflow. Being more centrally located, the new warehouse won’t just reduce transport times, it will also allow closer collaboration with partners and venues in the area.

30th June 2026

KV2 Audio brings visitors behind the scenes for the grand opening of in-house demo room

KV2 Audio brings visitors behind the scenes for the grand opening of in-house demo room
KV2 Audio brings visitors behind the scenes for the grand opening of in-house demo room

Czech Republic – KV2 Audio recently welcomed visitors to a technical tour of its Milevsko factory to celebrate the grand opening of its new in-house demo room.

Members of the Austrian Association of Sound & Music Designers (ÖTMV) and Audio Engineering Society (AES) Austria were invited to join KV2 for an exclusive event at its Czech headquarters for two days of technical insights and demonstrations. “KV2 has strong roots in the Austrian live events industry,” says CEO, George Krampera Jr. “Our systems are at the centre of many prestigious festivals, renowned theatres, sports arenas and popular nightclubs. The factory tour and grand opening provided an unmissable opportunity to strengthen our relationship with our Austrian partners and showcase how our award-winning technology is made.”

Attendees included heads of sound and technical specialists from some of Austria’s most prestigious opera houses and theatres, among them the Vienna Volksoper, the Vienna State Opera, the Burgtheater and the Bregenz Festival, alongside broadcast engineers, acoustic consultants and researchers, and leading systems integrators. They were treated to a guided factory tour that detailed the meticulous production process. KV2 operates in accordance with ISO 9001 and ISO 14001 standards, maintaining quality and control throughout the manufacturing cycle while ensuring the safety and support of its engineering team. Guests discovered how each discipline of KV2 works together, from research and development to woodwork and electronics.

“Seeing the whole process under one roof explains a lot about why these systems sound the way they do. As someone who has relied on KV2 for years, what struck me most was the consistency of manufacturing and the pursuit of excellence at every step; the same care from the raw materials used in the wooden cabinet to the impeccably finished loudspeaker,” Martin Lukesch, head of sound, Volksoper Vienna and long-standing KV2 user.

Throughout the tour, expert guides provided technical oversight of KV2’s Super Live Audio (principles), where bespoke electronics are individually designed and honed to match the exact components they will drive. Sharing a dedication to using the ultimate technology in all disciplines and the key factors employed to minimise distortion, increase clarity and deliver the most detailed, natural and honest reproduction of any performance to the audience.

The highlight of the factory tour was the grand opening of the factory’s on-site demo room where all these additional steps combined to present an audio extravaganza for the visiting guests. “Our new demonstration facility has been a long-standing vision for KV2,” shares Krampera Jr. “It provides us with the means to showcase the dynamics, depth, definition and timing of KV2 loudspeakers, in a way that cannot be authentically evaluated from a specification sheet. Thanks to this purposely designed space, we can bring the true point source experience of KV2 directly to our visitors.”

Beyond cutting-edge acoustic design and hand-picked electronic components, the demo space really prioritises natural audio reproduction. “We’re beyond proud of our demo room, so to celebrate the opening alongside our partners and friends made it a truly special occasion,” Krampera Jr. concludes.

Following a successful inauguration, KV2 Audio looks forward to welcoming more local and international visitors at the Milevsko factory to experience its distinctive, innovative and sustainable approach to sound reproduction first-hand.

KV2 Audio brings visitors behind the scenes for the grand opening of in-house demo roomKV2 Audio brings visitors behind the scenes for the grand opening of in-house demo room

30th June 2026

Absen unveils upgraded global booking platform for its worldwide showroom network

Absen unveils upgraded global booking platform for its worldwide showroom network
Absen unveils upgraded global booking platform for its worldwide showroom network

Worldwide - Absen, a global leader in LED display technology has announced a full upgrade to its global showroom booking system, making it easier for customers and partners to schedule visits to the company’s growing international network of showrooms.

Designed to deliver an intuitive and user-friendly experience, the refreshed platform supports Absen’s wider strategy of deepening brand localisation and strengthening offline service capabilities in key markets worldwide.

Over the past year, Absen has continued to expand its global showroom footprint, opening new sites and brand factory stores across the Americas, EMEA and APAC. Newly added locations include Los Angeles, Mexico and Denver in the Americas, Morocco and Saudi Arabia in EMEA, as well as Korea and Vietnam in APAC. Together, these additions reinforce Absen’s commitment to providing localised support and giving customers direct access to the latest LED display technologies for the ProAV, DOOH and rental and staging markets.

Each showroom is designed to reflect local market needs with carefully curated displays that demonstrate how Absen’s innovative LED solutions can be applied across a range of sectors and markets. Fully open for guided tours, the spaces offer visitors the opportunity to explore products first-hand, gain practical insights from regional teams and experience a more personalised level of support throughout the specification and decision-making process. In addition, the centres also host open and partner events, provide meeting spaces, market-focused demonstrations, in-person expertise and Absen Certified Engineer (ACE) training closer to home.

The newly upgraded booking interface has been created to simplify every stage of the visitor journey including choosing a location and arranging an appointment. With a cleaner design and more seamless navigation, the platform enables users to identify their nearest showroom, select a suitable time and submit visit requests with greater ease and confidence. The result is a smoother digital experience that complements Absen’s on-the-ground investment in local service and customer engagement. Received feedback from users of the new booking system has included:

“Transparent time slots: Real-time display of available showroom time for self-selection, saving repeated communication.”

“Real-time booking status: Instant clear updates throughout reservation process for worry-free schedules.”

“As a global company with more than 26 years of experience, we recognised early on the value of giving customers the opportunity to experience our products first-hand in their local market.” explains Tania Zhao, vice president of Absen. “Today, with more than 20 state-of-the-art experience centres across four continents, we are making it easier for customers to access our showrooms, explore solutions relevant to their needs and benefit from a more seamless, personalised experience from their first interaction with Absen.”

The upgraded global showroom booking platform is now live and available for all Absen showrooms worldwide. To explore locations and request a visit, please visit showroom.absen.com

Absen unveils upgraded global booking platform for its worldwide showroom networkAbsen unveils upgraded global booking platform for its worldwide showroom network

23rd June 2026

Penn Elcom Launches its New Corporate Movie

Penn Elcom Launches its New Corporate Movie

UK – Penn Elcom, a leading global manufacturer of flightcases, loudspeaker hardware and AV racking for the pro entertainment industry has released a new corporate video, its first in 14 years.

https://www.youtube.com/watch?v=dn3Qc54_L1E&t=1s – long

https://www.youtube.com/watch?v=ApW26dvPufM&t=6s – short

This fast-paced and dynamic video – available as a 5.5-minute super-cut and a 3-minute highlights reel – focuses on Penn Elcom’s worldwide manufacturing, capturing the spirit, passion and dedication that have driven the company’s growth and development over the last decade and a half, consolidating its position as a market-leading brand.

Penn Elcom has leaned into investments in skilled people and smart technologies that have helped revolutionise the process of designing and producing flightcases, industry-standard 19-inch racking solutions and loudspeakers for the pro audio and AV markets, which is illustrated in the movie.

The company’s design and manufacturing capacity and penchant for innovation are documented, together with its renowned quality control and aptitude for producing highly practical off-the-shelf ranges for diverse markets as well as bespoke items for specific projects.

The geographical positioning advantages of Penn Elcom’s multiple bases are also noted in the footage.

Product design and R&D are rooted in the UK, which, together with China, also hosts near identical state-of-the-art manufacturing facilities. Penn started working in China over two decades ago and is now a well-established employer, respected for producing high-quality goods.

The sales and distribution operations are based in the UK, Asia and Australia, diligently planned to offer agility and the ability to supply quickly, efficiently and sustainably to everywhere on the planet.

The video highlights how investment in the latest software and CNC machinery and robots is assisting experienced and trained staff to optimise output and results.

While modernisation has been a key focus since 2012 when the last video was made, some machines from then are still going strong today, working in conjunction with a host of new technology. Just as Penn Elcom stayed ahead of changing markets and demands then, it continues to blaze a trail now.

The essential communication and interaction between Penn Elcom’s various centres is another factor keeping it flexible and shaped to meet the demands of a constantly shifting world.

The video shows how the company has grown steadily in the last 14 years, even during the Covid period, where the time was used to overhaul and streamline processes, embrace new technology and refine manufacturing and distribution.  

When demand ramped up again, Penn Elcom was prepared for the jump that characterised most entertainment industry sectors.

A milestone achievement was reached in 2024 with the company’s 50th anniversary, also touched on in the movie. Penn was founded in 1974 by ambitious and quick-witted young entrepreneur Roger Willems, initially as a metals and anodising specialist.

Celebrating five decades of hard work, vision and diversification sees it now producing and supplying an array of vital entertainment-industry related infrastructure elements.

With over 50 years in the business, Penn Elcom’s business model is grounded in strong and lasting partnerships and it has become a well-known, trusted and forward-thinking brand with a reputation for reliability and a place where teamwork, know-how, collaboration and communication thrive.

This action-packed video also illustrates its philosophy of empowering clients with the implementation of award-winning software packages like Case Designer 2 and Panel Designer, which, together with an extensive e-commerce website / shop and major online presence, will ensure Penn Elcom continues to engage, move forward and stay at the forefront of the entertainment industry.

images: courtesy Penn Elcom

Penn Elcom Launches its New Corporate MoviePenn Elcom Launches its New Corporate Movie

18th June 2026

Martin Audio strengthens enterprise AV market presence in China with Shanghai Univision partnership

Martin Audio strengthens enterprise AV market presence in China with Shanghai Univision partnership

China – Martin Audio is strengthening its enterprise AV market presence in China with the appointment of Shanghai Univision (You Shi Wei Xin) as a new distribution partner. Joining established distributors Sino Huifeng and Guangzhou Guidance, Shanghai Univision will deliver dedicated expertise to the corporate, education and government market, supporting consultants and integrators with application-specific design and deployment.

Under the new agreement, Shanghai Univision has been appointed the sole distributor for Martin Audio’s Wavefront Precision WPS series, TORUS 820 constant curvature array and O-Line modular micro line array, solutions ideally suited to corporate, commercial and large-scale integrated environments.

Commenting on the appointment, David Wong, director of sales at Generation AV (Martin Audio’s APAC representatives) stated: “Shanghai Univision has a proven track record of success in the Enterprise and AV installation market in China. We are excited with our new partnership and look forward to providing our full support to the Univision team.”

Shanghai Univision serves the Chinese market as a specialist AV and IT distributor. From its Shanghai headquarters and regional hubs in Beijing and Shenzhen, the firm provides the high-level pre-sales and after-sales expertise required for complex system deployments.

Frank Xiao, general manager of Shanghai Univision stated: “We are delighted to partner with Martin Audio in China. As a world-renowned UK brand and manufacturer, Martin Audio is dedicated to delivering state-of-the-art products, top-tier performance and unmatched service.

“Our team is eager to collaborate with Martin Audio and Generation AV. By integrating the Wavefront Precision WPS series, TORUS 820 constant curvature array and O-Line modular micro line array into our portfolio, we will provide a more comprehensive total solution to vertical markets across China. We look forward to working alongside other partners to build upon Martin Audio’s legendary success and legacy in the region.”

The new partnership was unveiled during a recent customer event in Beijing where over 100 industry professionals – including consultants, system integrators and dealers – to the latest Martin Audio solutions and on the Shanghai Univision booth at the recent Pro Light & Sound Guangzhou Show.

Dom Harter, managing director of Martin Audio commented: “Over the years Martin Audio has built a strong reputation in China for high performing audio solutions across many vertical markets. The technical expertise within the Shanghai Univision team is second to none and we are confident they will have many successful Martin Audio installations coming soon across China.”

18th June 2026

Showtools International Named ChamSys Australian Distributor

Showtools International Named ChamSys Australian Distributor

Australia – ChamSys is no stranger to Australia, having powered some of the nation’s most notable tours by groups like Empire of the Sun and high-profile festivals such as Foreshore in Canberra. Now, the wildly popular series of lighting solutions has found a new home in the country as it announces that effective from 5th June Showtools International has become its official distributor for the Australian market.

Not only does the new move put ChamSys in a better position to serve its growing Australian customer base, it also creates a convenient connection with Chauvet, as the latter has been distributed by Showtools International for 13 years. As the authorised Australian distributor for both Chauvet Professional and ChamSys, Showtools will now be able to provide customers with a streamlined and integrated pathway to access professional lighting fixtures and advanced lighting control solutions through a single distribution partner.

“We are thrilled to be able to build on our longstanding partnership with Showtools by integrating Chamsys as part of their product offering together with Chauvet Professional,” said Stephane Gressier Chauvet’s International Sales Director. “The Chamsys addition to Showtools’ portfolio will continue to leverage our family of brands by strengthening our integrated solutions via one partner for the professional lighting market.”

For its part, Showtools International will be supporting ChamSys products with the same level of total commitment that has earned it such a stellar reputation throughout Australia. With offices located in Sydney, Brisbane, Melbourne, Adelaide and Perth, Showtools is well positioned to provide local support across Australia.

This uncompromising support will include product education and training opportunities, and personal product demonstrations and viewings by appointment through the Showtools team, subject to product and demonstration equipment availability.

“ChamSys is a strong addition to the Showtools portfolio and a natural extension of our existing relationship with Chauvet,” said Robert Runko, director of Showtools International. “For Australian customers, this means clearer local access to ChamSys products, support and product conversations through the Showtools team. We’re looking forward to supporting lighting designers, rental houses, venues and integrators as we continue building the impressive ChamSys brand locally.” 

17th June 2026

RCF and DirectOut Announce Strategic Technology Partnership

RCF and DirectOut Announce Strategic Technology Partnership

Italy – RCF and DirectOut have announced a strategic technology partnership aimed at developing tightly integrated audio solutions for RCF’s professional sound systems portfolio.

Under the agreement, DirectOut will bring its extensive expertise in audio networking, signal conversion, processing and redundancy technologies to support and enhance RCF’s system architectures. The collaboration is designed to deliver fully integrated solutions aligned with the RCF ecosystem, ensuring high performance, reliability and seamless operation across a wide range of professional audio applications.

By working at a deep technological level, the two companies aim to simplify system design and deployment while meeting the rigorous requirements of live sound, installed sound and other mission-critical environments where RCF systems are deployed.

Fausto Incerti, managing director of RCF, commented: “DirectOut’s technologies and engineering approach complement our system design philosophy. This partnership enables us to further strengthen our system offerings by integrating proven audio networking and signal management solutions that align perfectly with RCF’s performance, reliability and usability standards. Over the past years, DirectOut has emerged as a global leader in the solutions we are now incorporating into our packages, enhancing the value we provide to our customers.”

“Our collaboration with RCF is centred on bringing DirectOut audio technology directly into RCF system solutions,” said Luca Giaroli, CEO of DirectOut. “This focused approach allows us to support RCF in delivering integrated, robust and future-ready systems that provide clear benefits to system designers and end users. We are proud to partner with a company that has such a significant global presence and a rich history spanning decades, with impressive revenues worldwide.”

The partnership reflects a shared commitment to technological excellence and long-term collaboration, with the goal of providing customers with innovative, high-quality solutions that offer greater operational confidence within the RCF ecosystem.

Further details on the integrated solutions resulting from this collaboration will be announced in the coming months.

17th June 2026

Digital Projection appoints Axion Displays for new Strategic Sales and Support Partnership in EMEA

Digital Projection appoints Axion Displays for new Strategic Sales and Support Partnership in EMEA

EMEA – Digital Projection, a brand of Delta Electronics and a pioneer in high-performance projection technology, announced a strategic sales and service partnership with Axion Displays GmbH. Under this new agreement, Axion Displays will serve as Digital Projection’s dedicated partner in the following designated territories:

  • United Kingdom and Ireland
  • South-West Europe: Italy, France, Switzerland, Spain and Portugal.
  • Middle East: Saudi Arabia, Kuwait, Yemen, Oman, Bahrain, Qatar, United Arab Emirates, Turkey, Syria, Lebanon, Israel, Jordan, Egypt and Iraq.
  • North Africa: Morocco, Algeria and Tunisia.

The partnership is designed to provide local markets with enhanced access to Digital Projection’s award-winning projectors, backed by Axion Displays’ deep regional expertise and robust service infrastructure. Bringing together former key members of the Digital Projection EMEA team, the new set-up ensures a deep understanding of the product range and unmatched technical expertise. Backed by a strong relationship with Digital Projection’s parent company Delta, the Axion Displays team provides customers with a seamless end-to-end experience of the sales cycle.

John Liu, group head of the Display Solution Business Unit (DSBU) at Delta Electronics, Inc., said: “Strengthening regional customer engagement and technical expertise is an important part of Digital Projection’s long-term display solutions strategy. The Axion team has a long history of championing the Digital Projection brand. With their deep level of technical expertise and familiarity with our technology, we are confident they will harmonise and further develop the sales and service function, ensuring customers benefit from exceptional local support and specialised application expertise.”  

Commenting on the new set-up, Dirk Siedle, general manager at Axion Displays says: “By combining world-class projection technology with Axion Displays’ comprehensive market knowledge and service excellence, we are ensuring that customers and users in these regions receive the highest level of support and innovation.

16th June 2026

A.C. Entertainment Technologies appointed as UK distributor for EXE Technology chain hoists

A.C. Entertainment Technologies appointed as UK distributor for EXE Technology chain hoists

UK – A.C. Entertainment Technologies (AC-ET) has announced its appointment as an official UK distributor for EXE Technology, a leading innovator in chain hoists and lifting solutions for the entertainment industry.

This new partnership strengthens AC-ET’s rigging portfolio and provides customers across the UK with enhanced access to EXE Technology’s advanced range of EXE RISE D8+ chain hoists, renowned for their safety, reliability and performance in demanding live event environments.

EXE Technology, part of Area Four Industries, has built a strong global reputation for developing cutting-edge lifting solutions used in theatres, arenas, touring productions and large-scale events. Their hoists are widely recognised for meeting stringent international safety standards and delivering precision handling in complex rigging applications.

Through this agreement, AC-ET will offer full sales, technical support and after-sales service for the EXE chain hoist range, ensuring UK customers benefit from expert guidance and reliable local support.

To further support the UK market, AC-ET will be holding dedicated stock of EXE Technology chain hoists at its UK facility. Hoists will be assembled and chained to each customer’s individual specification in-house, enabling rapid despatch and minimising lead times, a significant advantage for productions working to tight schedules and last-minute requirements.

“As we already have a very close relationship with Area Four Industries exclusively distributing their Litec S range of truss, it makes total sense to extend our product portfolio with them to include EXE Technology and help bring their industry-leading hoist solutions to our UK customer base. This collaboration reinforces our commitment to providing high-quality, innovative rigging products, backed up by exceptional service and technical expertise,” stated Jonathan Walters, managing director, A.C. Entertainment Technologies.

“AC-ET’s strong market presence, technical knowledge and customer-focused approach make them an ideal partner to further strengthen the presence of EXE Technology products in the UK. We look forward to supporting their continued growth and delivering our solutions to a wider audience,” continued Fabio Prada, sales and marketing director, A4I Global.

The partnership reflects growing demand within the UK entertainment and events sector for high-performance, safety-compliant lifting equipment, particularly as productions continue to scale in complexity and technical requirements.

AC-ET customers will now have direct access to EXE Technology’s full hoist portfolio, alongside training, demonstrations and ongoing technical support.

www.ac-et.com

15th June 2026

AC Entertainment Technologies

Digital Projection, a Brand of Delta, appoints Axion Displays for new Strategic Sales and Support Partnership in EMEA

Digital Projection, a Brand of Delta, appoints Axion Displays for new Strategic Sales and Support Partnership in EMEA

The partnership is designed to provide local markets with enhanced access to Digital Projection’s award-winning projectors, backed by Axion Displays’ deep regional expertise and robust service infrastructure. Bringing together former key members of the Digital Projection EMEA team, the new set-up ensures a deep understanding of the product range and unmatched technical expertise. Backed by a strong relationship with Digital Projection’s parent company Delta, the Axion Displays team provides customers with a seamless end-to-end experience of the sales cycle.

John Liu, group head of the Display Solution Business Unit (DSBU) at Delta Electronics, Inc., said: “Strengthening regional customer engagement and technical expertise is an important part of Digital Projection’s long-term display solutions strategy. The Axion team has a long history of championing the Digital Projection brand. With their deep level of technical expertise and familiarity with our technology, we are confident they will harmonise and further develop the sales and service function, ensuring customers benefit from exceptional local support and specialised application expertise.”

Commenting on the new set-up, Dirk Siedle, general manager at Axion Displays says: “By combining world-class projection technology with Axion Displays’ comprehensive market knowledge and service excellence, we are ensuring that customers and users in these regions receive the highest level of support and innovation.”

12th June 2026