Business News

Business News Headlines

MTG appointed new distributor for Obsidian Control Systems in Belgium and Luxembourg

08/02/2023

Theatres Trust announces Theatres a Risk Register 2023

07/02/2023

Prism Sound Appoints Golden Age Music as its Distributor in Sweden and Denmark

07/02/2023

UK-based A.C. Worldwide Group announces some new appointments as part of its successful strategy for continual growth

06/02/2023

Chauvet Professional Names Zalight Exclusive Distributor in Italian Market

03/02/2023

Outline appoints new management team

30/01/2023

Performance Venues Technician - Vacancy

27/01/2023

Newark-based Ampetronicpresented with 2022 Queen’s Award for Enterprise for excellence in International Trade

27/01/2023

Ayrton appoints K24 Technik & Vertrieb as new exclusive distributor for Austria

27/01/2023

Chauvet Names NMK Middle East Distributor

26/01/2023

Martin Audio announces major partnership with 22live

24/01/2023

Tech LED Upgrades its Energy Efficiency Offering with Lumos Controls

17/01/2023

PXL Media invests in Martin Audio to open up South India market

17/01/2023

22live Goes Live

13/01/2023

Power Logistics appoints European director as it opens second office within the EU

13/01/2023

Illuminate Production Services opens US East Coast facility stocked with Elation gear

12/01/2023

Genelec elevates its customer experience with new Virtual Showroom

11/01/2023

Electric Airshows announces UK launch

10/01/2023

White Light Certifies as a B Corporation

10/01/2023

XLR appointed new Elation Professional distributor for Belgium and Luxembourg

09/01/2023

Rolight appointed exclusive distributor for Elation Professional in the Netherlands

05/01/2023

A “Gain Changing” Solution from Rational Acoustics and Audient

07/12/2022

Team GB's Elise Glynn Sports Partnership

02/12/2022

Follow-Me and Molpass in new partnership for distribution in Italy

01/12/2022

Absen to Sponsor New Esports Industry Conference

22/11/2022

MTG appointed new distributor for Obsidian Control Systems in Belgium and Luxembourg

MTG appointed new distributor for Obsidian Control Systems in Belgium and Luxembourg

Benelux – Obsidian Control Systems has announced that MTG (More Than Group), a growing AV equipment supplier based in Belgium, has been appointed the sole distributor for Obsidian products in Belgium and Luxembourg. The distribution agreement is effective as of 1 January 2023.

Despite being a relatively new distribution company, MTG boasts a wealth of experience in the audiovisual industry, with its team having over a century of collective expertise. MTG's co-founder, Micha Meijer (pictured), has been a key player in the lighting industry for over three decades, holding roles as a lighting operator/programmer, technician and designer. With extensive experience in the support and sales of lighting desks, as well as a background in lighting design, Micha's goal has always been to assist and advise clients. At MTG, he is dedicated to going beyond simply distributing products, by providing support and creating innovative solutions that add value for his clients. The company serves the entire market, catering to both rental companies and resellers.

To ensure the highest level of focus on the products it distributes, MTG carefully curates a selective range of products.

Micha previously worked extensively with a different lighting console brand, but recognising a lack of advancement, he researched the offerings of Obsidian and reached out to his long-time acquaintance Bert Schmeits at Elation Professional. After thoroughly evaluating Obsidian's full range of products, Micha attended training sessions on the Obsidian ONYX platform.

“I was impressed by its capabilities and found it to be one of the easiest consoles to learn,” he said. “I believe it has great potential and am confident it will become a top-tier lighting console brand.” Micha also had the opportunity to get in depth with Obsidian’s new compact yet full-featured NX1 lighting controller. "The NX1 offers a remarkable array of features in a compact desk, including motorised faders,” he said. “Its small size belies the powerful capabilities it possesses, I was truly amazed. It can handle shows of any size and there is nothing it cannot do."

Micha also had the opportunity to experience Obsidian’s data distribution range, NETRON, and was highly impressed by it. He finds other data distribution products to be overly complex, “but NETRON simplifies the process while maintaining top quality. It is user-friendly and easy to control, even for those without IT expertise, and can be adapted to a variety of settings.”

Micha has always played the role of liaison between end users and console developers and says he will continue to do so with Obsidian. He shared his feedback and input when he first used the ONYX platform, and appreciates that Obsidian takes user feedback into account, making it a constantly improving console. “I am excited about this new partnership and see great potential for growth for MTG alongside Obsidian,” he concludes.

www.elationlighting.com

8th February 2023

Elation

Theatres Trust announces Theatres a Risk Register 2023

Theatres Trust announces Theatres a Risk Register 2023

UK – Theatres Trust, the charity that campaigns to protect the UK’s theatres, has published its annual Theatres at Risk Register, which highlights theatres across the UK under threat of closure, redevelopment or severe decay, but which all have the potential to be revived for their local communities. Theatres Trust has removed three theatres from the list, which are no longer considered at risk due to advocacy, planning and viability advice from Theatres Trust, along with the vital support of their respective local authorities, theatre operators and community groups.

Century Theatre, a unique travelling theatre that toured the country in the post-war years, is now looking more secure in its permanent home in Coalville, Leicestershire. It had been threatened by the redevelopment of its site and had been added to the Theatres at Risk Register in 2014, but it is now better integrated into the local area and able to serve the local community with improved facilities. Walthamstow Granada, a Grade II* listed ciné-variety theatre, had been empty and deteriorating until it was bought by Waltham Forest Council in 2019, with Soho Theatre Company on board as the operator. Having undergone a major refurbishment programme, it will reopen later this year as Soho Theatre Walthamstow, an exciting new London venue offering a mix of comedy, theatre, music and community activities.

The third building to be removed, Swansea Palace Theatre, is a distinctive Victorian music hall that has been on the Theatres at Risk list since it started in 2006. The building will not be reopening as a theatre but as office space, with the ability to accommodate small-scale performances and events. It was evident that there was not the demand in the city to make another theatre viable, so this sensitive scheme by Swansea Council (funded by the European Regional Development Fund and the Welsh Government, via its Transforming Towns programme), protects the building’s historic features and could easily be reversed in the future, making it the best outcome in this situation.

Theatres Trust is advocated for by high profile supporters including Gary Kemp and David Morrissey. Musician, actor and Theatres Trust board member Gary Kemp says: “It is fantastic to see three significant theatres being removed from the Theatres at Risk list, as a result of campaigning and advice from Theatres Trust as well as the dedication of councils and local communities. The Theatres at Risk list is about finding the best use for buildings within their communities, so they can be enjoyed for many years to come, and these three theatres are shining examples of that.”

Now in its 17th year, the Theatres at Risk Register calls the public’s attention to these important buildings, their challenges, and the significant cultural opportunities they can bring to local communities. Since the list began in 2006, more than 80 theatres have been restored, revived or had a suitable replacement built. This year’s list comprises 38 buildings, which all have strong architectural merit, cultural heritage or value to the local community as a performance venue.

Although they remain on the list, there has been good news for Spilsby’s Sessions House, which is a key project in a successful Levelling Up bid, and for Morecambe Winter Gardens, which will benefit from the same fund in the go-ahead to the neighbouring Eden Project North. Steady progress is also being made at other theatres remaining on the list, including Burnley Empire, Leith Theatre and Theatre Royal Margate, but these theatres face the same challenges as the wider sector, particularly escalating construction work costs and scarcity of funding amidst the fallout of the pandemic, cost-of-living crisis and the energy crisis.

Elsewhere on the list, the situation is looking bleak for Dudley Hippodrome and the Intimate Theatre in Enfield, where redevelopment plans that will lead to their demolition look certain to go ahead despite strong opposition by Theatres Trust and their local communities. Dudley Hippodrome, the only remaining lyric theatre in the town, is on a site approved for a new university centre. The Intimate Theatre, where a number of stars including Richard Attenborough and David Bowie performed early in their careers, will be redeveloped to build a new parish hall and residential accommodation.

No additional theatres were added to the Theatres at Risk Register this year, despite the challenging environment faced by theatres due to the ongoing effects of the pandemic, the cost- of-living crisis and funding cuts and shortfalls. Theatres Trust continues to provide free advice and support with the aim of preventing more theatres from reaching the critical stage of being added to the At Risk list, particularly taking into account the difficult challenges facing theatres this year and the resulting pressures being put on theatre buildings.

Theatres Trust director Jon Morgan says: “As the true impact of rising construction and energy costs, cost-of-living crisis and squeezed council budgets becomes known, the challenge to secure the futures of Theatres at Risk will be more difficult than ever and there is a real fear that more operational theatres may become ‘at risk’. However, despite the difficulties, local support and collaborative working still pays off and the opportunities these buildings offer their communities are immense."

Theatres Trust has recently launched Resilient Theatres: Resilient Communities, a new support and training programme aimed at helping Theatres at Risk and theatres in danger of becoming at risk. This is a three-year project made possible by a grant from The National Lottery Heritage Fund, and funding from the Pilgrim Trust and Swire Charitable Trust. The programme aims to reduce the threat to At Risk theatres and strengthen the sector’s resilience, by supporting communities operating theatre buildings, and communities considering taking over a theatre building.

The theatres appearing on the 2023 register are as follows:

  • Brighton Hippodrome
  • Theatre Royal Margate
  • Victoria Pavilion / Winter Gardens, Morecambe Dudley Hippodrome
  • Hulme Hippodrome Plymouth Palace Victoria Theatre, Salford
  • Groundlings Theatre, Portsea Spilsby Theatre
  • Streatham Hill Theatre, London Theatr Ardudwy, Harlech
  • Winter Gardens Pavilion, Blackpool Burnley Empire
  • Garston Empire, Liverpool Intimate Theatre, London Mechanics’ Institute, Swindon
  • Tottenham Palace Theatre, London Leith Theatre, Edinburgh
  • Joe Longthorne Theatre, Blackpool Roundhouse Theatre, Dover
  • Co-op Music Hall, Ramsbottom Doncaster Grand
  • Garrick Theatre, Southport
  • King’s Theatre, Dundee
  • Amulet Theatre, Shepton Mallet Conwy Civic Hall (Cube)
  • Derby Hippodrome Borough Hall, Greenwich Kings Theatre, Kirkcaldy Thameside Theatre, Grays
  • Tameside Hippodrome, Ashton-under-Lyne Globe Theatre, Plymouth
  • Imperial Theatre, Walsall
  • Regent Theatre, Great Yarmouth Clair Hall, Haywards Heath Netherton Arts Centre, Dudley Theatre Royal, Hyde
  • TheatreRoyal,Manchester

Assessment criteria for each theatre is available via www.theatrestrust.org.uk/how-we-help/theatres-at-risk/theatres-at-risk-assessment-criteriaandfullcasestudiesoneachcanbe seen on the Theatres Trust website.

7th February 2023

Prism Sound Appoints Golden Age Music as its Distributor in Sweden and Denmark

Prism Sound Appoints Golden Age Music as its Distributor in Sweden and Denmark

Scandinavia – Prism Sound has announced that Golden Age Music has joined its roster of international distributors by taking on responsibility for the company’s entire range of products in Sweden and Denmark.

Founded in Sweden in 1982, Golden Age Music is a leading supplier of high end pro audio equipment from manufacturers such as Eventide, PMC Speakers, Chandler Limited, API, Barefoot Sound and Slate Audio.

Prism Sound’s offering includes high quality audio interfaces such as the recently introduced ADA 128 modular audio conversion system, the ADA-8XR multi-channel converter and the award-winning Lyra, Titan and Atlas audio interfaces.

Golden Age Music founder and director Bo Medin says: “The Prism Sound brand is legendary in conversion technology and a great complement to the other brands that we carry. I have been aware of the company for many years and accepting the offer to distribute its equipment was a 'no-brainer'.”

Mark Evans, sales director for Prism Sound, adds: “Golden Age Music is highly respected in the Swedish and Danish pro audio markets because it delivers an exceptional level of service and support to pro audio customers. This perfectly suits our philosophy as Prism Sound is renowned for creating tools that professionals want to use because they deliver exceptional audio quality. We are looking forward to working with Bo to highlight our product range in Sweden and Denmark and introduce new customers to our brand.”

Bo Medin believes there is plenty of opportunity to deliver sales and he is looking forward to increasing the brand’s visibility in the Swedish and Danish markets.

“I believe that there is good potential for Prism Sound to cement its position as a premier and successful brand across various market sectors,” he says. “My guess is that the Lyra 2 and the Titan audio interfaces will see the biggest sales numbers, but I also think the ADA-128 has great potential and will also be very well received.”

7th February 2023

UK-based A.C. Worldwide Group announces some new appointments as part of its successful strategy for continual growth

UK-based A.C. Worldwide Group announces some new appointments as part of its successful strategy for continual growth

UK – Phill Capstick, who has been with the business for 37 years, will step up to the role of CEO in UK based A.C. Entertainment Technologies and, following 25 years of success, Jonathan Walters becomes the company’s managing director.

In other UK news, Andy Dodd will be retiring from his executive role on the board of Flashlight Ltd, but the company has announced that he has accepted a non-executive directorship so will still be helping the Flashlight team and their loyal customers.

USA/Canada – Across the Atlantic, the sales and distribution businesses operating as A.C. Americas (incorporating A.C. Lighting and A.C. Promedia) will be led by long-serving board member Phill Capstick who is appointed as CEO. Joining him on the board as president, after six years as vice president of business development, is Jean-Louis Blanchard, and following sales success for the Company over the last 18 years, Fred Mikeska joins the board as executive vice president of sales.

The Group’s manufacturing operations in Canada, Spectrum Manufacturing Inc, is continuing to develop the successful Chroma-Q range of premium LED lighting products and the company has announced that Gary Aird, who joined the business less than two years ago as vice-president of finance and administration, has been appointed to the board.

All appointments are effective from the 1st February and A.C. Worldwide Group wishes all appointees much continued success.

In picture: Jonathan Walters, David Leggett and Phill Capstick

www.ac-et.com

6th February 2023

AC Entertainment Technologies

Chauvet Professional Names Zalight Exclusive Distributor in Italian Market

Chauvet Professional Names Zalight Exclusive Distributor in Italian Market

Italy – As part of its initiative to increase its level of service and product availability throughout the world, Chauvet Professional has appointed Zalight the exclusive distributor of its products in Italy.

"The timing of Chauvet and Zalight joining forces to develop the Italian market is spot on, as both companies share a similar vision and culture,” said Stéphane Gressier, international sales director of Chauvet. “We are thrilled to start this new adventure with Graziano Zanini and Luca Di Donato's team at Zalight. Antonio Parise, our business development manager EMEA and Goran Doncic, our senior European business development Manager EMEA, and the rest of the Chauvet team are looking forward to accomplishing great things with Zalight.”

Graziano Zanini, CEO of Zalight, is equally enthused about the new agreement, staging, “Chauvet Professional needs no introduction. It is a highly respected global brand with offices with universally recognised leadership, and a wide catalogue of top-quality products. We have always been impressed by its ability to respond to market needs with innovative technological solutions.”

Recent examples of Chauvet Professional innovations that have impressed Zalight include the Color Strike M, and the COLORado PXL Bar 16 as well as the entire range of IP65 moving heads, which are increasingly being specified on many international tours.

“Thanks to its extraordinary variety of products, Chauvet Professional offers infinite possibilities to lighting professionals,” said Luca Di Donato, business development manager of Zalight, “Our goal is to make it a reference brand also in Italy, as is already the case in many countries around the world.”

For his part, Antonio Parise, said. “I have known Graziano and Luca for many years, and I feel very confident on their ability to succeed with Chauvet in the Italian market. We are here to support Zalight 100% in their endeavours.”

3rd February 2023

Outline appoints new management team

Outline appoints new management team

Italy – To celebrate this current year as its 50th anniversary since incorporation, Outline has been working behind the scenes to a profound restructuring, which has resulted in the appointment of a new management team.

The new organisation stems from the retirement of Giorgio Biffi from his role of CEO, which he carried in addition to his head of sales function, since the passing of founder Guido Noselli, whom he had joined already in 1976.

"Giorgio has undoubtedly driven Outline's success on a worldwide scale during his 47 year-long tenure which is why it wasn't exactly easy to find a suitable candidate to replace him," says Michele Noselli, majority shareholding partner together with his brother Stefano, who adds from his own voice: "It explains how we came to appoint not one, but two younger guys, as a team, in order to keep up with Giorgio's own pace, willing to grow Outline to lead tomorrow's technological challenge,"

Director of sales function has been appointed to Fernando Rey Méndez, the insider specialist who had joined Outline as sales engineer at the end of 2016, to later add to his tasks that of Outline Newton's business development manager and that of sales manager for Outline's test and measurement instruments division. A native of Buenos Aires, in Italy since his early teens, Fernando forged his professional sound engineering skills with Italian musical theatre company Compagnia della Rancia, thereafter serving as startup- and commissioning engineer in the integration market for naval specialists Wärtsilä, Seastema and Videlio-HMS.

Industry-veteran Daniele Tebaldi will now lead Outline as general manager, following the collaboration that started between them at the beginning of 2022. Daniele cut his teeth as a sound engineer already in mid 80s, developing a keen ear to jazz and classical music after touring at FOH mix for Paolo Conte, then adding to his professional career that of technical journalist and copywriter, prior to lecturing in audio engineering classes, before a 25-year stint at the helm of German manufacturer d&b audiotechnik's Italian subsidiary.

"There's a great opportunity beyond, and a hard lesson to be learned from, the changes that the world went through, in the aftermath of the 2020 COVID pandemic," continues Stefano Noselli. "My senior brother Michele and myself reacted with a strong determination to pursue change in our business, which has to date pretty much remained the same family-owned, family-driven small company that our late father Guido started in 1973."

"Celebrating Outline's 50th anniversary this year," continues Michele Noselli, "seems like the perfect occasion to up the ante, by renewing our commitment to a brighter, stronger Outline for the years to come, turning change into a most powerful advocate. This isn't a farewell to Giorgio, as he remains a shareholding partner within Outline's board, though nonetheless this feels like the right picture, in which to frame our 'thank you, Giorgio!' for his relentless drive of Outline's business."

In picture: Daniele Tebaldi and Fernando Rey Méndez.

30th January 2023

Performance Venues Technician - Vacancy

Performance Venues Technician - Vacancy
Performance Venues Technician - Guildhall School of Music & Drama

Permanent, Full time (35 hours per week over 5 of 7 days, including weekends)

Salary Range: £26,180 - £35,540 (including London Weighting) per annum depending on experience/performance

The Guildhall School of Music & Drama is situated in the heart of the City of London and is internationally recognised as one of the leading conservatoires for training of musicians, actors, stage managers and theatre technicians.

The Guildhall School of Music & Drama Performance Venues Department manages more than 1,150 events each year across 5 principal venues, supporting the learning processes in Music & Drama across all technical areas in sound, lighting, rigging and production management. The School is rightly proud of its reputation in both technical & operational facilities and is equipped to deliver a world class experience at all levels.

The Performance Venues Department is now recruiting. We require a Technician with a strong lighting & electrical background to provide high quality technical support and maintenance for all Guildhall School venues, productions and teaching, ensuring the highest levels of service to staff, students and other venue users.

The successful candidate will join a multi-skilled team covering all disciplines and we anticipate interviewing candidates from a variety of backgrounds. Responsibilities include lighting, sound, AV, projection and flying in both theatrical and concert venues and stage setups for concerts both classical and non-classical. The ability to work with and inspire young people whilst maintaining a safe working environment is essential.

For more details, please go to http://www.gsmd.ac.uk/jobs

To apply online, please visit

https://jobs.cityoflondon.gov.uk/citrentp_webrecruitment/wrd/run/ETREC107GF.open?VACANCY_ID%3d506321YXBe&WVID=48351134Nh&LANG=USA

Alternatively, please contact the Corporate Recruitment Unit on 020 7332 3978 (24hr answerphone) quoting GS9016. A minicom service for the hearing impaired is available on 020 7332 3732.

Closing date for applications is Friday, 27th January 2023 at 12 noon.

Please note that late applications will not be accepted.

Interviews will be held in week commencing 6th February 2023.

The Guildhall School is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees, workers, and volunteers to share this commitment. The Guildhall School and City of London Corporation are committed to Equal Opportunities and welcome applications from all sections of the community.

27th January 2023

Newark-based Ampetronicpresented with 2022 Queen’s Award for Enterprise for excellence in International Trade

Newark-based Ampetronicpresented with 2022 Queen’s Award for Enterprise for excellence in International Trade

UK – Employing 50 people Ampetronic has been trading since 1987, its mission is to bring intelligible sound into the lives of people with hearing loss by improving the quality of installed hearing access equipment. The company produces a wide range of electronic products for hearing accessibility, primarily audio induction loop systems that can deliver sound direct to hearing aid users.

On being presented with the award by The Lord Lieutenant of Nottinghamshire, Sir John Peace, MD of Ampetronic Julian Pieters, commented: “We are honoured to receive the award today, made especially poignant following the death of Her Majesty last year. I am delighted that our customers and the team at Ampetronic were able to sustain a significant level of growth in international trade over the last six years despite restrictions imposed by the pandemic and this reflects the genuine benefit we provide to people who experience hearing loss. We’re a small business with a global impact and our long-term investments in future technology will ensure our presence in assistive listening for many years to come.”

Sir John was accompanied at the ceremony by Deputy Lieutenant Ed Attenborough, Chairman of Nottinghamshire County Council, Councillor Roger Jackson, Chairman of Newark and Sherwood District Council, Councillor Sue Saddington and the Mayor of Newark, Councillor Laurence Goff.

The Queen’s Awards for Enterprise are the most prestigious business awards in the country, with winning businesses able to use the esteemed Queen’s Awards Emblem for the next five years.

27th January 2023

Ayrton appoints K24 Technik & Vertrieb as new exclusive distributor for Austria

Ayrton appoints K24 Technik & Vertrieb as new exclusive distributor for Austria

Austria – Ayrton has announced the appointment of K24 Technik & Vertrieb GmbH as its new exclusive distributor for Austria with immediate effect.

K24 Technik, which celebrates its tenth anniversary in 2023, is a highly respected sales and distribution company that carries a number of top quality lighting and audio brands and services a wide range of rental companies, theatres and broadcast companies across Austria.

Managing director, Johannes Stummer (pictured), chose Ayrton to fulfil his requirement for a versatile, reliable lighting brand to add to their portfolio.

“Following solid research and many recommendations from our clients, we found Ayrton to be the most creative and innovative products on the market,” he says. “We had received many positive accounts of Ayrton products and found so many of our clients to be very interested in using them. Once they heard K24 was to become the new Ayrton distributor, their response was an immediate and encouraging ‘Good move'!”

Stummer and the team at K24 will market the entire Ayrton range and support rental companies, theatres and the television market.

“Ayrton's IP-certified fixtures are also very popular with rental companies, in part because of their excellent protection against rain and dust during outdoor events, but also because of the reduced maintenance time in a rental company's day-to-day operations," says Stummer.

“Ayrton is very glad to have K24 on board as our latest distributor,” says Ayrton’s Kseniia Igoshkina. “It’s a pleasure to know that our Austrian customers are in good hands with such a professional company that is so well-connected to the market, and will receive special attention and efficient support.”

27th January 2023

Chauvet Names NMK Middle East Distributor

Chauvet Names NMK Middle East Distributor

UAE – To continue providing the highest level of sales and support service in its rapidly expanding Middle Eastern market, Chauvet has entered into an agreement with Dubai-based AV distributor NMK Electronics.

NMK is now the distributor of Chauvet Professional, Chauvet DJ and Illuminarc products in the UAE, Oman, Kuwait, Bahrain, Saudi Arabia and Qatar. A company with a strong tradition of customer service, NMK, enjoys excellent relationships with leading consultants, system integrators and end-users, and has been involved in prominent local projects across its markets. Building on this background, the company will be able to develop Chauvet’s connection to customers in the Gulf States.

“We’re very excited about our relationship with NMK,” said Stéphane Gressier, international sales director of Chauvet. “I joined our product specialist Eusebio ‘Sebi’ Romero, and our senior BDM for this region, Goran Doncic, at NMK’s Dubai training session. NMK’s commitment to excellence and passion for service reminded all three of us of the philosophy that has guided the growth of Chauvet. We’re looking forward to building an extraordinarily strong relationship with NMK as we grow together.”

Schalk Botha, brand manager at NMK, shares this passionate optimism. “Chauvet carries 33 years’ worth of heritage and experience,” he said. “We are thrilled to add their products to our portfolio and are excited to show our customers how they can provide solutions for any application. Our goal is to promote this brand across all verticals, from retail and house of worship to small and large venues, entertainment, education and the rental market. We have tremendous respect for Chauvet and appreciate the well-deserved reputation the company has established across the globe now we’re honoured to be part of this success story.”

26th January 2023

Martin Audio announces major partnership with 22live

Martin Audio announces major partnership with 22live
Martin Audio announces major partnership with 22live

UK – Martin Audio has announced its partnership with the recently-formed 22live described as ‘the UK’s next generation pro-audio service provider’.

In so doing it reunites the company with hire director Paul Timmins, part of a hugely experienced team that also includes MD Spencer Beard and commercial director Alex Penn. They are joined by technical director Simon Gladstone, operations director Stefan Phillips and finance director Ian Bidmead.

Driven by Timmins, who has enjoyed a long relationship with Martin Audio, the company has confirmed a large investment in Martin Audio’s advanced control and array technology. This enabled them to make an immediate impact in 2022, supporting the Sigur Rós global tour with the manufacturer’s Wavefront Precision system and TORUS scaled for arenas and the Australian Pink Floyd Show UK, with Wavefront Precision and TORUS scaled for theatres up to small arenas. Both bands have enjoyed a long relationship with Paul Timmins, which looks set to continue under the new production company.

One of the first key considerations when 22live set out its stall early last year was which loudspeaker company to forge a relationship with. Setting out the reasons for backing Martin Audio as their front-line brand, Timmins was aware that a long historic relationship with a brand is not necessarily justification for future investment. “There is always a lot at stake when it comes to selecting a partner brand,” he says. “For us, we needed to get our hands on a product that gave us more of a USP, and was supplied by a manufacturer that complemented our own ethos. This was the key to a successful launch.”

In Martin Audio’s favour was the strength of the brand generally within the world of live sound reinforcement and specifically its perception as a rock & roll provider, aligned with the fact that it is a UK manufacturer.

At the corporate end, Dom Harter, as managing director, had provided confidence, while 22live could also see that parent company, Focusrite plc, was reinforcing the brand’s potential by supporting its ambitions in R&D and investment. Paul Timmins comments: “As we were considering a substantial investment in the brand it was important to hear Dom's longer-term vision for the company and how that could positively impact on our needs and expectations.”

This commitment to live was further reinforced when Focusrite plc acquired Linea Research in March 2022, a further investment that underpinned 22live’s decision. “We saw bringing the amplifier manufacturer in-house as really providing Martin Audio with the tools it needed to become more successful.”

Having decided on the brand, the next decision was on which of their front line systems to invest in. The answer was all of them, and they opted for WPL, WPC, WPS, WPM and TORUS, supported by SXCF118 and SXHF218 subwoofers, all powered via the Martin Audio iK42 amplified controller, and utilising Dante throughout.

Wavefront Precision is a relatively recent addition to the Martin Audio product portfolio, acknowledges Paul Timmins. WPM (2 x 6.5”) and WPC (2 x 10”) were both unveiled as the first products in the series back in 2017, with WPL (2 x 12”) and slightly later the WPS (2 x 8”) joining and completing the current line-up in 2019. Shortly after the 2019 release the industry was hit by the pandemic, and so it is only now that these products are really having an opportunity to get out there, with 2022 being the first year that WPL was deployed as the main system on Martin Audio’s flagship showcase, the Pyramid stage at Glastonbury Festival.

But for all his confidence in Wavefront Precision’s USPs he still had to sell it to the rest of the team. And so he arranged a demo at Martin Audio HQ in High Wycombe, where everyone gave a resounding thumbs-up to the system output, rigging and physical characteristics.

Simon Gladstone commended the control software while Stefan Phillips could see the investment in such new tech would guarantee a long life cycle and would grow alongside the company.

Gladstone also promotes the company’s reason for backing the TORUS constant curvature array. “TORUS has been an excellent product for 22live already, and it produces a great result with minimal effort. It sounds great out of the box and the dynamic horn flare makes it very flexible and intuitive. My first experience of TORUS was utilising a pair of T1230 as a main FOH box, paired with the SXCF118 sub, whilst teching a small Sam Ryder show and I was very impressed.

“It’s a great versatile box, working well stand-alone, and also when supporting larger systems as fills etc. It’s a real workhorse and a staple for rental companies small and large, as well as ticking boxes for venues and touring acts alike. If you’re considering a move towards Martin Audio, this is a great place to start.”

Finally, 22live was excited by the potential of working with the expanding Martin Audio network of front-line rental partners through a burgeoning summer of outdoor events.

“The more we got into the opportunity that Wavefront Precision presented, the keener we were to get on board,” Paul Timmins summarises. “It felt like a small risk to take backing something new, but it was a considered risk, with plenty of opportunity to go with it.”

22live will also now act in 2023 as a dealer for Martin Audio, representing the company as a boutique supplier, focused on supplying Wavefront Precision and TORUS products predominantly to the touring market.

photos: James Cumpsty

24th January 2023

Tech LED Upgrades its Energy Efficiency Offering with Lumos Controls

Tech LED Upgrades its Energy Efficiency Offering with Lumos Controls
Tech LED Upgrades its Energy Efficiency Offering with Lumos Controls

Tech LED has announced the addition of Lumos Controls to its distribution portfolio to support the precise and automated control of its current architectural lighting ranges within the building design space. At a time when energy efficiency tops every agenda, Lumos Controls provides a simple-to-retrofit, complete solution for any enterprise looking to fully control its energy landscape.

Tech LED’s Gordon Addison, commented: “Lumos Controls are future-ready with unique software that will lead the way in the market. Crucially, Lumos is a green and energy efficient solution, providing real-time information wirelessly, to ensure building and energy management is efficient and simple. For customers looking for a simple and effective solution to control energy use, Lumos products are easy to install and operate so that retro-fitting into buildings is a breeze.”

Lumos Controls manufacture future-ready lighting control products for smart enterprises that communicate wirelessly creating a zoned and automated ecosystem for an experientially designed space. Products in the Lumos Control range include light controllers, sensors, smart switches, gateways, LED drivers and smart fixtures.

Tech LED is focused on providing the complete solution for its clients in partnership with Lumos. The company’s DALI-based and 0-10 Volt control systems connect symbiotically whilst adding extra dimension to the new distribution lines in Tech LED’s architectural lighting portfolio, including Chauvet’s Illuminarc range and Optonica’s architectural series.

Addison adds: “We’re very excited to bring this new range to our customers. Lumos expands Tech LED’s reach further into building design and large commercial enterprises. Lumos Controls will be of interest to architectural designers, specifiers and integrators as well as mechanical engineers.”

Tech LED is a distribution partner with a twenty-year history specialising in the technically complex, the logistically challenging, and for the day-to-day projects that need to be right first time. The company provides the perfect blend of equipment, experience, infrastructure, and creativity.

Tech LED Upgrades its Energy Efficiency Offering with Lumos ControlsTech LED Upgrades its Energy Efficiency Offering with Lumos Controls

17th January 2023

PXL Media invests in Martin Audio to open up South India market

PXL Media invests in Martin Audio to open up South India market

India – PXL Media, a leader in large format LED screen rentals, recently forayed into the professional touring audio domain by adding Martin Audio’s Wavefront Precision (WPL) line array to its inventory. In so doing, they have become India’s first WPL users.

A production house known across South India for its prowess in LED screens, PXL Media launched SXL, a division centred around providing exceptional touring audio systems to audiences. “Together with VXL (Video) and LXL (Lights) we can provide a complete solution to our customers,” says Pratheesh Michael, CEO, PXL Media. This purchase also helps Pixel Media make its mark as a significant player in the touring industry in Kerala, one of the fastest growing events and touring markets in India. “We will quickly expand into all of South India soon,” promises Pratheesh.

“PXL Media believes in investing in top-level gear to match international standards. Martin Audio’s reputation in the market is exemplary. We are proud to be associated as their first WPL users. We wanted to invest in a system that delivers top-notch performance, is rider friendly, ensures efficiency and functionality, while being flexible and scalable,” says Sachin Babu, sound engineer, PXL Media. “Martin Audio was perfect for this.”

The system inventory for Pixel Media includes the WPL three-way bi-amp, 2 x 12” large format line-array elements, with the globally renowned dual 18” horn-loaded SXH 218 subwoofers. The system is powered by two racks consisting of Martin Audio’s iKON iK42 amplifiers, network switches, signal and power distribution.

Tony Sawyer, applications manager at Generation AV, Martin Audio’s APAC sales representative, conducted the initial software and rigging training at the PXL warehouse in Kochi. “Martin Audio has always prioritised training and support. We ensure that our touring partners are taken care of and that their purchase is protected. The team at PXL are exceptional learners and will soon be a force to reckon with,” continues Sawyer.

Prashant Govindan, director, Generation AV India, agrees. “Pixel Media has big plans and has taken a bold first step by launching with the WPL. We are excited by the possibilities that this opens up for them, and all at Martin Audio and Generation AV are here to support and help them with their growth.”

“The team at VMT [Martin Audio’s Indian distribution partner] is highly approachable and supportive. They go out of their way to help us, whether industry related or not. Their pricing structure is business friendly and allows us to plan our growth systematically,” adds Pratheesh.

“It was great working with the PXL team throughout the sale, and we continue to back them with all the support. Pratheesh, Biju, Sachin, Kiran and team have a long way to go and team VMT wishes them all the luck with their current system and the many more systems to come,” says Jeff Mandot, national sales manager, VMT.

“We are very happy to have team PXL onboard with us. With VMT, we are building a strong sales and support network for Martin Audio in India, that will offer the best in the touring and installation sound markets,” says David McKinney, managing director, Generation AV.

17th January 2023

22live Goes Live

22live Goes Live

UK – A new audio rental company, 22live, has officially launched, with the announcement that key industry professionals Spencer Beard and Alex Penn have joined the management team.

22live is the UK’s newest pro-audio service provider initially focused on providing hire services to the touring production market. Founded in early 2022 by Paul Timmins, with the initial business name derived purely from the year the company was established, 22live quickly became the favoured choice of name for its simplicity, availability and focus as a brand.

“22 just works,” says hire director, Timmins. “It can fit on anything and it’s snappy. We’re really pleased with the brand we are creating, and it looks great on all the kit.”

In mid 2022 Stefan Phillips and Simon Gladstone joined the company as directors, to establish operations, based in the Midlands. Paul Timmins explains: “When establishing a new business like 22live, I needed the right people. I had conversations with Stefan and Simon, as they too were starting out on new paths. Fortunately for me they were keen to join, bringing all the knowledge and experience we need to deliver the services of 22live. Working with Stefan and Simon meant that the Midlands was the obvious choice for our operational base.”

From this point the audio rental company started to take shape, as operations director Stefan Phillips explains:

“There was much for us to decide quickly; where to operate from, what kit to use, how to sort packaging and infrastructure, and what management software to use. We also wanted to start generating revenue at the earliest opportunity.

“22live is a fresh start, so it was great to go back to the drawing board. Without the legacy of older connectors to integrate, or a mountain of flight cases from different decades, we’ve had complete freedom to start afresh with how we do things and improve operational practices.”

Simon Gladstone, 22live’s technical director comments: “Since my start date in June 2022 my efforts so far have largely gone into supporting the design, development and manufacturing processes for building our new infrastructure and line system. We have worked to produce as much infrastructure as we could so we’d have spare capacity. Now, in 2023, we are adding more equipment to the inventory, and we are able to get more control packages out on the road to meet demand as our services develop. As well as supporting new hire opportunities my focus now turns to delivering our bespoke software and management systems so we can operate as efficiently as possible.”

Recognising that the potential for 22live could quickly outstrip the existing management resource, Timmins was keen to explore the possibility of adding to the team. Having worked closely with Spencer Beard and Alex Penn previously, it was a logical step to approach them to see whether they would be keen to join the 22live project. “I knew that there was scope for Alex and Spencer to be potentially available, and I knew to achieve my ambition for 22live we were going to need more help on the commercial side,” says Timmins. “I was delighted after having reached out to them that they were keen to return to the industry in a new and innovative project. We all had similar views of how the marketplace was evolving and what we’d need to deliver to be successful in developing a new home for us all. It was an exciting meeting as we saw our futures rolling out before us; it couldn’t have been an easier decision to work together again.”

Beard joined 22live as managing director at the start of 2023 and comments: “Starting a new pro-audio hire company that enters the market as an independent newcomer, with a team old enough to have decades of industry experience and young enough to have the drive to create something new, plus the financial resource to immediately become a serious player, is rare. It’s easy to see why we were excited to join with Paul and his team to take 22live forwards.

Without legacy our inventory is world class and innovative. We will build and will acquire kit, ultimately, that people want to hire from us wherever possible. We also need to ensure we invest in products at the start of their life cycle and that give us a USP. We are well positioned to take on much of the boutique style touring work and although we will be limited by our size initially, we hope to be able to cater to as much of the demand we generate as possible.”

“Paul and the guys have worked really hard in the build-up phase of the enterprise, which allows 22live to now launch fully formed and ready to go. 22live has a serious offering, an inventory capable of supporting arena tours comfortably, and the knowledge and relationships to be trusted to deliver.”

Alex Penn also joins the team in January 2023, as commercial director. “We still have much to do, and more announcements to make as 2023 unfolds,” he says. “We are planning further investment in gear as the demand for our services grows. 22live will focus on the touring market for rentals, but we are also developing sales opportunities and dealerships.

“We are passionate about what we do and where we have come from. We want to enjoy working in this special industry and protecting the things that make it different to other working environments. We hope to maintain a culture nostalgic to our ‘rock & roll heritage’, but also push the boundaries with technology to become a true next generation PA Hire company. 22live respects the informality of the past and wants to minimise the corporate rhetoric. We want to look after our clients, encourage a respectful and fun working environment, and look forward to supporting the next generation of touring productions.”

Commenting on 22live’s first year of trading, Timmins says: “I think the fact that we are able to announce our official launch having already completed two major tours as well as a London O2 Arena show is unheard of. We delivered what I believe to be first class quality on both the Sigur Rós and The Australian Pink Floyd Show tours in late 2022, and all of that without even letting the market know we’d officially arrived!

“We also kept our new Martin Audio PA busy on dry-hire projects, and even sent a package out to Qatar for the world cup. This is a great start. We’re looking forward to putting more 22live shows out on the road in the coming months and supporting all of those that want to work with us.”

The final member of the board to be appointed is finance director, Ian Bidmead. “With all the experience of the people involved, I am confident to represent the team from the financial aspect,” he says. “I am sure my 30 odd years in the audio business, together with my extensive professional practice as a chartered accountant, will help me to keep the financial headaches for the rest of the team to a minimum. Sound financial planning, coupled with comprehensive control systems are intrinsic to the success of any business, but are particularly relevant in an industry where decisions have to be made quickly to ensure opportunities are not missed.”

“We intend to keep things simple, operating from one base, keeping our team focused and lean, using external suppliers for things that we cannot build efficiently and working with clients that want to work with us,” concludes Beard. “We are very excited by what the future holds. We believe that actions speak louder than words and so look forward to demonstrating our capabilities to the market as we take on the exciting opportunities that 2023 has to offer.”

13th January 2023

Power Logistics appoints European director as it opens second office within the EU

Power Logistics appoints European director as it opens second office within the EU

The Netherlands – In the next phase of Power Logistics’ ambitious plans for expansion, the temporary power specialist has appointed a European director to lead its newly opened office in Maastricht, Netherlands. Experienced international sales and marketing professional, Patrick Elissen, will be spearheading the company’s EMEA operation from the centrally located office. Situated in close proximity to both the German and Belgian borders, the new office is just a short hop from many major European cities.

The news follows the company’s announcement in November that it had established a permanent base in Cork, Ireland, and is part of an ongoing programme of growth that will see Power Logistics build on its market-leading reputation for driving innovative, sustainable solutions forward across the globe.

Commenting on his appointment, Power Logistics’ European director, Patrick Elissen, stated: “Power Logistics’ reputation in the provision of temporary event power is beyond impressive for a business of its size. Its commitment and market-leading approach to driving forward sustainable solutions is very exciting and something that I believe there is a real need for both within mainland Europe and the wider worldwide market.”

“The prospect of implementing energy management solutions and integrating technology that positively impact on an event’s carbon footprint whilst focusing on cost efficiencies will be an attractive proposition for organisers, promoters and production companies.”

Power Logistics’ founder and director, Pete Wills adds: “We’ve identified that having dedicated offices within the EU was essential to our planned expansion and adding someone of Patrick’s calibre to the team is another step towards achieving our goals. Maastricht couldn’t be a better location. It’s perfectly positioned to target event projects across the EMEA region and beyond.”

Power Logistics regularly provides temporary power solutions to the following events: The Grand National, British Summer Time Hyde Park, Cheltenham Festival, Extreme E, London Marathon, Winter Wonderland, Queen & Adam Lambert Tours, Elton John Tours, Epsom Derby and Boomtown. In addition, Power Logistics is very proud to have been contracted to events such as Platinum Jubilee, Commonwealth Games, Olympic Ceremonies and many others.

In picture: Pete Wills, Beverly Wills, Jack Wills and Patrick Elissen.

13th January 2023

Illuminate Production Services opens US East Coast facility stocked with Elation gear

Illuminate Production Services opens US East Coast facility stocked with Elation gear

USA – Illuminate Production Services (IPS) has recently opened an East Coast facility in Ft. Pierce, Florida, to serve clients better nationwide. The family-owned company, which first opened its doors in Sacramento in 2006, is one of the live event industry’s premiere full-service production companies. The new facility, which is stocked with production quality audio, video, lighting and staging equipment, includes many of Elation Professional's most sought-after products.

General manager for IPS East is Michael Betancourt, a Florida native who is proud to lead the new 8100 sq. ft. facility: “By choosing Fort Pierce, it allows us to be central and support the many production companies throughout the state and east coast. I am excited about the opportunity and have a lot of ideas to further the successful growth of IPS.”

Betancourt brings over 30 years of audio, video, and lighting sales, design, installation and live event production experience to the team. He has previously operated a successful audio and lighting production company in Florida and worked at Elation Professional, where he served as showroom manager and worked with R&D on several successful lighting products. He was also involved in design of the award-winning lighting and video system at Rumba Room Live, an upscale Latin-themed nightclub and concert venue in Anaheim, California.

According to President of IPS Rick Franke: "Having a facility on the east coast allows us to tap into new markets and customer bases. It also allows us to better serve our customers by offering faster delivery and better support to east coast customers. Michael’s extensive experience and industry relationships will serve IPS well as a great benefit to our clients and us as we continue to grow."

IPS has relied on Elation lighting products for years, and the new facility stocks a full portfolio of Elation products including the company’s market-leading IP65 Proteus line, as well as other IP-rated lines like the SixPar, Pixel Bar, Paladin and Cuepix series. The facility also stocks Elation Fuze, KL, Artiste, DW and TVL lighting products, as well as lighting control gear from Obsidian Control Systems. Additionally, the facility warehouses products from sister-companies ADJ and Global Truss, among other products.

In picture: Rick Franke (president, IPS), Michael Betancourt (general manager, IPS East) and Caleb Franke (vice president – design and operations, IPS)

www.elationlighting.com

12th January 2023

Elation

Genelec elevates its customer experience with new Virtual Showroom

Genelec elevates its customer experience with new Virtual Showroom

Finland – To complement its growing global network of physical Experience Centres, Genelec has introduced its online Virtual Showroom, where visitors can explore a wide range of active loudspeaker systems and technologies in a set of stunningly realistic room settings. This allows customers across the studio, AV and home audio segments to instantly access valuable Genelec information and resources in a unique and visually engaging interactive environment.

Hosted on the Genelec website, visitors to the Virtual Showroom can experience the latest in VR technology to navigate separate and distinct areas for professional audio monitoring, AV installation and home audio, which showcase both stereo and immersive systems that comprise a carefully selected range of key loudspeaker and subwoofer models. Visitors can then access detailed product information, video content and valuable learning resources, at any time of day and from the comfort of their own environment.

“One of the powerful effects of the pandemic was to focus our minds on how to communicate more effectively via digital marketing channels,” comments Genelec business development director Ken Kimura. “So, we used that period of enforced disruption to explore how to engage closely with our customers in the virtual world, and the Virtual Showroom was a natural result of that planning process, complementing our well-established website and social media channels.”

With the return of face-to-face customer contact, Kimura feels strongly that Genelec now has a perfect balance of demonstration opportunities. “In this fast-paced digital world, the Virtual Showroom has all the benefits of interactivity and instant 24/7 access, while our Experience Centres represent the gold standard in personal contact and critical listening opportunities. Add to that the range of international exhibitions, roadshows, smaller regional events and dealer demonstrations, and there are now more ways than ever for customers to experience everything that Genelec has to offer.”

To explore the new Genelec Virtual Showroom, simply visit showroom.genelec.com

Genelec elevates its customer experience with new Virtual Showroom Genelec elevates its customer experience with new Virtual Showroom

11th January 2023

Electric Airshows announces UK launch

Electric Airshows announces UK launch

UK – A new company, Electric Airshows, has been launched to provide drone light shows to the UK’s outdoor events market.

Two well-known faces in the event production industry, Chris Crockford and Ian Lomas, have combined their considerable expertise and event experience to offer this new, professional and reliable service, one which will add an extra dimension to outdoor shows of all types and sizes.

After months spent in research, pilot training and regulatory approvals, the pair are now operating an initial fleet of drones purchased from leading Chinese manufacturer and drone show specialist, DAMODA Intelligent Control Technology.

The quad-copter drones, using accurate GPS RTK (Real Time Kinematics) positioning technology have already flown several successful displays, including a series of events for Alton Towers. The drones, which each carry a removable, all-in-one 10W RGBW LED and rechargeable battery pack and can fly and maintain position in winds of up to 8m/s (17mph).

Crockford and Lomas met over 30 years ago at Meteorlites, and although they ventured down different paths they remained in contact.

Crockford’s varied career has included extensive work in entertainment technology, including a spell with Avolites, where he consulted on the Pearl, Sapphire and Diamond series consoles and developed the eDMX wireless system.

Having gained a PhD in Geospatial Rendering Systems and an MBA – not to mention an instrument rated pilot’s licence – Crockford took his ultra-high-tech skills to the world of Formula One, spending three years as business development director with McLaren Racing.

Lomas has long been a familiar face in the production industry, racking up over three decades of experience in a broad range of concert touring, festivals and special events worldwide. The list is extensive but includes many years at Neg Earth as lighting crew/crew chief for artists such as Take That, Stereophonics, Sting, ELO, Rod Stewart and Radiohead.

At the onset of the pandemic in 2020, when event work suddenly dried up, a chance phone call from Crockford was to reunite them.

“I’d already been looking into drone technology of various kinds,” says Crockford, “but the use of drones for entertainment light shows really struck a chord with me. When I considered who might come on the journey with me, I immediately thought of Ian and I’m delighted he agreed. His knowledge of production environments and processes is first class, and now, with his knowledge of drones and displays and our GVC licences, we feel the sky is the limit, if you’ll excuse the pun.”

Electric Airshows looks forward to working with colleagues old and new, offering a complete or adjunct service to production or rental companies. What’s more, the team is expecting to make new announcements very soon, to further expand the scope of drone technology for the entertainment industry.

10th January 2023

White Light Certifies as a B Corporation

White Light Certifies as a B Corporation

UK - Following a rigorous assessment, technical solutions specialist White Light (WL) is now a certified B Corporation (B Corp), joining a socially and environmentally conscious movement of 1000 UK-based and over 6000 companies worldwide. This news comes just a few months after WL gained ISO14001 accreditation: the international standard for environmental management systems (EMS).

B Corp was conceived in 2006 by B Lab, the non-profit network transforming the global economy to benefit all people, communities and the planet. As such, the certification process comprehensively evaluates a business’s sustainability practices. Certified B Corporations (B Corps), are companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability. WL’s commitment to operating its business as a force for good was rewarded with an Overall B Impact Score of 88.8. While 80 qualifies for certification, the median score for ordinary businesses completing assessment is currently 50.9.

At the heart of B Corp’s ethos is a Theory of Change, guiding a mission to transform the economic system into a more inclusive, equitable and regenerative global economy. WL’s managing director, Bryan Raven comments: “Having first been introduced to B Corp whilst undertaking the ISO14001 accreditation process, we soon realised that we wouldn't have to change any of our behaviours or policies to qualify, we would just have to formalise them. B Corp’s mission aligns perfectly with our own, to work as one to grow a profitable and sustainable business with an international reputation for excellence. After an extensive analysis of every element of our governance as a responsible business, we’re delighted to have joined this community working together to change the economy for the better. This is not a short-term exercise in sustainability measures, this is a driving force for long-term accountability and ownership of these values by every stakeholder in our business.”

Chris Turner, executive director of B Lab UK, says: “We are delighted to welcome White Light to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that WL is going to be a fantastic addition to the community and will continue driving the conversation forward.”

B Corporation certification is valid for three years, during which WL is fully committed to striving for continuous improvement, leading to recertification under even higher standards.

10th January 2023

XLR appointed new Elation Professional distributor for Belgium and Luxembourg

XLR appointed new Elation Professional distributor for Belgium and Luxembourg

Benelux – Elation Professional has announced that AV equipment supplier XLR has been appointed the exclusive distributor for Elation Professional lighting products in Belgium and Luxembourg. The distribution partnership went into effect on 1 January, 2023.

Located in Brussels, XLR delivers innovative pro-AV equipment to theatres, recording studios, broadcasters, system integrators, rental companies and commercial and residential buildings across the region. Company owners Louis Lukusa and Jan De Brucker have been in the business for more than 30 years and have operated XLR for the past ten years, providing full-service solutions from consultation to installation and after-service support.

Elation’s broad line of lighting products will have application across all of XLR’s markets and will complement well the company’s portfolio of top brand audio products. “Elation offers a wide range of innovative, well-manufactured products and has emerged as one of the top brands on the market,” stated Jan De Brucker, who also serves as general manager at XLR. “Especially in a market such as theatre which requires very reliable, professional lighting, a market where we are quite strong, Elation is a leader and will be a real complement to our high-end audio brands. We experience that customers are open to the Elation brand and we are confident that this dedicated distributor agreement, which allows us to push the Elation brand every day across our markets, will be beneficial to both XLR and Elation.”

www.elationlighting.com

9th January 2023

Elation

Rolight appointed exclusive distributor for Elation Professional in the Netherlands

Rolight appointed exclusive distributor for Elation Professional in the Netherlands

The Netherlands – Elation Professional has announced that AV equipment supplier Rolight has been named the new exclusive distributor of Elation lighting products in the Netherlands. The agreement, which went into effect on 1 January, 2023, also encompasses Elation’s atmospheric effects brand Magmatic.

Based in Enschede, the Netherlands, Rolight specialises in supplying the Dutch market with high-quality lighting, video and audio equipment. A carefully selected range of premium brands and a continuous commitment to provide tailored advice and excellent assistance to each customer have enabled Rolight to distinguish itself on the market, making entertainment innovations available for everyone for over 40 years.

Rolight provides professional equipment to a wide range of different market segments, including theatres, rental, touring and AV installation companies. "The new partnership with Elation will help us strengthen both our lighting and effect product ranges, offering our clients a greater variety of options and strengthening our position as one of the leading providers of professional lighting equipment on the market,” stated Robin Eijlders, project and sales manager at Rolight. “Through this partnership, we’ll be able to further our goal of supplying our customers with products that stand out in terms of quality and innovation, ensuring they can take their projects and events to the next level. Furthermore, we believe that just like Rolight, Elation shares the same philosophy of providing customers with the best value and service.”

Besides providing customers with a wider selection of products, the new partnership will also allow Rolight to provide clients even greater attention while offering them an even greater customer experience. "It will enable our experienced consultants to focus even further on each customer’s needs, working with them in order to find the best solution and thereby contributing to their projects even better,” Eijlders concludes.

www.elationlighting.com

5th January 2023

Elation

A “Gain Changing” Solution from Rational Acoustics and Audient

A “Gain Changing” Solution from Rational Acoustics and Audient
A “Gain Changing” Solution from Rational Acoustics and Audient

UK – Rational Acoustics LLC and Audient Ltd. have announced the upcoming integration between Smaart v9 and the EVO line of audio interfaces.

The Smaart 9.1 update, scheduled to be released in mid-December integrates the controls for phantom power and gain for Audient’s EVO devices – EVO 4, 8, and 16 – directly from within the Smaart interface. Additionally, gain tracking may be enabled to allow for automatic decibel offset recalculation for calibrated inputs.

With gain tracking enabled, users can adjust the input gain of the EVO preamps without losing SPL calibration. Smaart will automatically adjust the calibration to reflect the new dB offset. In tandem with the EVO Control app, all of the EVO’s input and output settings can be adjusted, and recalled, digitally.

“This exciting partnership with Audient adds gain tracking functionality to a new and modern interface, readily available to the Smaart user base,” notes Chris Tsanjoures, Rational Acoustics director of product management. “With gain tracking, users who are involved in SPL measurement can calibrate their EVO interface and maintain that calibration as the preamp level is adjusted, something that is simply not possible with pure analogue interfaces.”

"We are delighted to partner with Rational Acoustics in integrating our huge selling EVO 2, 4 and 8 channel audio interfaces into the Smaart v9 platform,” says Audient marketing director Andy Allen. “With EVO's ability to digitally control the interface's gain, phantom power and polarity via our EVO Control app running on users’ laptops and now with Smaart's embedded integration, we're providing a new, intuitive workflow for Smaart users everywhere. Indeed, a Gain Changing solution."

The EVO integration is available for preview in the current Beta build of Smaart Suite and will be available for all editions of Smaart – Suite, RT, LE and SPL – starting with the 9.1 update. Smaart Suite users can download the Beta build from within their license management accounts at my.rationalacoustics.com.

Audient EVO interfaces are available for purchase, for US customers, via the Rational Acoustics online store. International customers can visit https://evo.audio/ for more information and find their local EVO dealer.

 

7th December 2022

Team GB's Elise Glynn Sports Partnership

Team GB\'s Elise Glynn Sports Partnership
Team GB\'s Elise Glynn Sports Partnership

Version 2 has announced a new sports partnership with Team GB’s Elise Glynn.

Elise, a young amateur boxer boasts an illustrious junior and amateur career securing a multitude of European and National Championships. Her impressive rise through the 57kg weight division has recently been recognised by GB Boxing, awarding her a place on their podium squad.

Starting boxing at the age of 13, Elise spotted a poster advertising a local boxing club and asked her Dad if she could give it a try. Elise’s father Pete, is a major part of her story and when Elise found boxing, Pete did too. Pete learned his craft gaining his coaching badges and trained his daughter himself.

To help fund her passion Glynn holds down multiple jobs whilst training full-time and studying for a degree with the Open University in business management and marketing. Fresh funding from Version 2 provides a much welcomed addition to her training camp.

The Partnership with Elise represents Version 2’s third format partnership in sport after becoming the official partner of BOXXER, Savannah Marshall and Sky Sports Boxing in October 2021 and most recently Saracens Rugby Club in January 2022.

Version 2, a lighting rental specialist for the television, broadcast and event industries has supplied lighting to the likes of Strictly Come Dancing, The Jonathan Ross Show and are also active in the sports broadcast market supplying lighting to both the BBC and ITV for their studios at the FIFA World Cup in Qatar.

The future of women’s boxing is bright, and shows no sign of slowing down. Over 2m sports fans tuned in to a historic night of women’s boxing back in October when Savannah Marshall fought Claressa Shields at the 02 Arena creating the biggest TV audience for a live women’s sports event ever on Sky.

The importance of Pete Glynn should never be forgotten in his daughter’s story. Sadly, Pete a single parent is suffering with incurable bone cancer, but Elise cites her father as the reason she gets up in the morning, and boxing gives her father a purpose.

Olympic hopeful Elise Glynn, is delighted to be supported by Version 2.

“A massive thank you to Nick Edwards and Version 2 for their support going forward as my main sponsor. I’m immensely grateful to have Version 2 on board to take the financial pressure off myself, with the aim to qualify for the Paris 2024 Olympic Games.”

“Version 2 also sponsor professional boxer Savannah Marshall who is my role model, so to get the support from the same company is amazing!”

Nick Edwards, managing director at Version 2 commented on the partnership: “We’re immensely proud to be supporting Elise and her Paris 2024 dream!

“The future is bright for Elise, a serious talent and at just 21, we feel is only just getting started. We’re excited to be supporting Elise on her journey.”

2nd December 2022

Follow-Me and Molpass in new partnership for distribution in Italy

Follow-Me and Molpass in new partnership for distribution in Italy

Italy - Follow-Me BV has announced the start of a new partnership with Italian distribution company Molpass S.L.R, for stocking, sales, marketing, training and support of the Follow-Me remote followspot and performer tracking system on the Italian market.

Active since 1995, Molpass has always been committed to finding new effective solutions for the needs of its customers, combining passion, efficiency and quality. Paolo Albani, commercial director of Molpass, can't wait to start working with this new team: "We have already been collaborating with great quality brands for some time and, adding Follow-Me among these, is a big step and a great opportunity to offer to our customers a single solution to their projects.”

The Follow-Me business is a truly international family with partners and users around the world. The wide array of applications that Follow-Me is currently used on range from international tours with artists such as Genesis, Ed Sheeran and the Rolling Stones to TV shows like The Masked Singer, Dancing with the Stars, theatrical productions, EXPO 2020 Dubai, theme parks, cruise ships and many other beautiful applications where the use of Follow-Me remote followspot and performer tracking systems enhance customers projects.

General manager for Follow-Me, Marc van der Wel, stated: “We are happy to entrust our distribution to a serious and growing company like Molpass, we expect great steps in the Italian market and I am sure that this team is able to fully satisfy our needs.”

Follow-Me BV is a Dutch manufacturer of independent, flexible and scalable remote followspot and performer tracking systems. The Follow-Me 3D (TWO & SIX) systems are scalable, allowing remote manual followspot operation from one to six performers; from 12 fixtures to unlimited fixtures within one modular system. Further to this performer and fixture scaleability, Follow-Me 3D SIX systems are extensible, designed to allow the addition of the Follow-Me auto tracking module, Follow-Me Track-iT, with its range of capabilities and functionality.

Follow-Me Track-iT is the next generation of ultra wideband auto tracking. It is fixture independent and flexible, as an add on to Follow-Me 3D SIX, Follow-Me Track-iT allows operators to switch seamlessly between manual and auto tracking. With Follow-Me Track-iT both manual and auto tracking can be used autonomously, simultaneously and as redundancy within the one system.  Follow-Me Track-iT is also scaleable. For unlimited multiple performers just add more tags, to extend the performance area just add more anchors. The performance area can be increased in size with no real limit to the trackable performance area.

Paolo and his technical team at Molpass have already installed a Follow-Me 3D system in the Molpass Showroom and invite customers to contact them directly for a demonstration.

Concurring with Marc, Paolo concludes: “I think this could be an ideal partnership that time will decree a winner.”

In picture: Michele Allegramente (product specialist Molpass)  Erik Berends (co-founder Follow-Me) Marc van der Wel (general manager Follow-Me) Paolo Albani (commercial director Molpass) Zoë Castle (marketing and account manager Follow-Me) and Gary Yates (co-founder Follow-Me).

1st December 2022

Absen to Sponsor New Esports Industry Conference

Absen to Sponsor New Esports Industry Conference

UK – Absen, one of the world's leading LED display brands, has announced that it is sponsoring Discover:Esports which is taking place in Central Newcastle on 29 and 30 November. A unique two-day event, it is a great opportunity for individuals, businesses and brands to learn about the fundamentals of esports. The event will feature a variety of speakers and panel discussions, including Ross Burling, Absen’s industry development director for OOH and sports.

Esports is a fast-growing global market, developing an entire culture of its own from the live streaming of games through to global in-person tournaments. High-quality LED screens are crucial to deliver the quality visuals required for large-scale gaming events.

Ross Burling says: “I’m delighted that Absen is sponsoring Discover:Esports, it’s such an exciting, fast-moving industry and new opportunities continue to emerge for large format LED displays. It should be a great event and I’m also looking forward to participating in a lively and interesting panel discussion.”

The two-day conference will include expert representatives from a wide variety of sectors, including those working, playing, competing, and performing in Esports. The event takes place at the Boiler Shop, Newcastle-on-Tyne on 29 and 30 November 2022. Use discount code Absen20 to access 20% off the ticket price!

Book a place here: https://www.discoveresports.gg

Absen to Sponsor New Esports Industry ConferenceAbsen to Sponsor New Esports Industry Conference

22nd November 2022