Business News

ETC Appoints VCI as Distributor for Automated Lighting and Hog Consoles in Spain

Spain – ETC has announced a strengthened distribution structure in Spain with the appointment of VCI (Video Cine Import SA) as the exclusive distributor for ETC’s automated lighting fixtures and Hog lighting control systems.

Effective immediately, VCI will oversee sales, service and support for ETC’s moving lights and Hog consoles throughout Spain. With offices in Madrid and Barcelona, VCI brings a strong industry reputation, extensive technical expertise and decades of experience in the Spanish audiovisual sector. The company supplies professional equipment for video, film, television, theatre and live events, and designs and installs complete stage and studio lighting systems. Its skilled technical team and established after-sales culture position VCI to provide the high level of service ETC customers rely on.

“We’re very pleased to welcome VCI as our distributor for automated fixtures and Hog consoles in Spain,” says Konstantinos Vonofakidis, ETC regional sales manager. “Their expertise, industry knowledge and well-established reputation make them an ideal partner. With standout products like Dataflash 5000, MegaPix, GigaPix, Halcyon, Lonestar and Zeo – plus new innovations on the horizon – VCI will help bring ETC’s moving-light technology to an even wider audience of creative professionals.”

Ezequiel Nobili of VCI adds: “This partnership is an important milestone for us. ETC’s moving lights and Hog consoles offer exceptional quality and creative flexibility, with the latest Hog consoles introducing powerful new features for productions of all sizes. Spain has a vibrant entertainment industry and we’re proud to support local professionals with these innovations and our dedicated service.”

Stonex Show Lighting SL will continue as the sole distributor for all other ETC products. With each company now focused on its dedicated product range, customers across Spain will benefit from expert support covering the full ETC portfolio. 

12th December 2025

DirectOut appoints DWR Distribution as South African Partner

South Africa – DirectOut Technologies, based in Mittweida, Germany, is a leading developer of professional audio connectivity, networking and bridging solutions for broadcast, studio, live and installed sound applications. The company has announced that DWR Distribution is its new partner in South Africa.

Established in 2006, DWR Distribution is a trusted distributor of audio, lighting, AV and LED display solutions, offering full technical solutions for the architectural, commercial, broadcast and entertainment markets. The company is also home to DiGiCo consoles in South Africa, a relationship that laid the foundation for the new partnership with DirectOut, as Kyle Robson, sales support specialist for DWR explains.

“We received a phone call from Ian Staddon at DiGiCo, introducing us to Lorenzo Sassi and the team at DirectOut,” he says. “A lot of DiGiCo distributors across the globe also represent DirectOut, as it’s the audio backbone to signal flow, so I’m very excited about our new appointment! The company manufactures incredibly powerful solutions for managing and converting audio and data signals; it’s seamless redirection and integration is exactly what our clients need.”

Founded in 2008 DirectOut has built a reputation for combining multiple protocols and delivering robust, reliable redundancy. Major events are built on the technology, from touring stadium shows and international broadcasts to dance studios and beyond, the DirectOut modular solutions are providing exactly what engineers require in a single, rack-mountable device. Expanding its global reach with this new partnership is something that Lorenzo Sassi, head of sales at DirectOut, is very proud to announce.

“We are excited to welcome DWR as our new South African distributor,” he says. “After a period of searching, we know we’ve have found a solid and well-established partner in DWR that is perfectly positioned to support our customers in the region. Their reputation precedes them and the brands they represent are a testament to this. It was DiGiCo that introduced us to DWR and when I heard they were interested in distributing DirectOut, I instantly jumped at the chance. I met with Kyle and Duncan, and immediately found a great synergy between us. There is a true alignment between our companies in terms of business practices.”

Duncan Riley, managing director of DWR, echoes the enthusiasm for this new working relationship.

“DirectOut enables audio engineers and technicians to elevate their sound to a more professional level, ensuring optimal integration, flexibility and redundancy,” he concludes. “It brings peace of mind and tremendous value to the range of products we already represent. Best of all, we get to work with the wonderful team at DirectOut.” 

12th December 2025

Optimal Audio Appoints Republik Pro Avl as New Turkish Distributor

Turkey – Optimal Audio has announced the appointment of Istanbul-based Republik Pro AVL as its new distribution partner for Turkey. Republik presented the Optimal Audio ecosystem on stand at the recent IMEEF Expo 2025 (4-7 December 2025 – Yenikapı Expo Center, Istanbul).

Republik Pro AVL was formed earlier this year with a clear mission to bring meaningful, brand-focused distribution back to the Turkish pro-audio market. Co-founder Kemal ‘Kal’ Yener explains: “Republik exists solely as a distributor with no integration arm. That means our partners know we’re here to support them, not compete with them. It’s a model built on trust.”

That ethos aligns closely with Optimal Audio’s own vision of simple, high-quality commercial audio. Yener observed: “The communication from Optimal Audio was clear, fast and refreshingly straightforward. It became very natural to take the next step together.”

Yener admired Optimal Audio’s rapidly growing global presence and the strength of its ecosystem with flexible zoned control managed through WebApp. He also recognised a major opportunity in the Turkish market. “Integrators would ask about simple, reliable solutions for hospitality, retail and leisure but struggled with stock and local backup. There’s huge room to rebuild confidence. Optimal Audio’s portfolio fits perfectly with where the Turkish market is heading.”

Republik Pro AVL has already begun laying strong foundations for the brand’s success. The company is investing in a modern, digital-first operational backbone: a B-2-B portal linked to ERP for real-time stock and pricing, strong demo inventory, structured training and comprehensive after-sales support.

“These tools help us raise the game for Turkish integrators and rental companies,” Yener explains. “We’ll be delivering focused education, building a strong social presence and launching a B-2-B e-commerce platform to make ordering and support as simple as Optimal Audio itself.”

David Morbey, Optimal Audio product manager, agreed: “Their pure distribution model, broad market expertise and commitment to integrators are a perfect match for Optimal Audio’s philosophy. We’re genuinely excited about the growth ahead.”

In picture: Optimal Audio's Andrew Duffield and Republik Pro AVL's Kemal ‘Kal’ Yener.

9th December 2025

Stage Audio Works invests in manufacturing capabilities to drive client satisfaction

South Africa – Leading international supplier, manufacturer and distributor of complete technology solutions, Stage Audio Works (SAW), is closing its 25th anniversary year with a series of major investments in the manufacturing capabilities at its headquarters in Johannesburg.

Committed to providing its clients with the highest-quality products and competitive delivery times, the company has expanded its in-house production capacity through investment in several new pieces of machinery, including a direct-to-material printer, a new CNC machine, an aluminium extrusion rolling machine and a dedicated embroidery machine. These developments consolidate more processes under one roof, enhancing quality control, speeding up production times and encouraging creative flexibility.

“The recent purchase of a direct-to-material printer is the latest in a line of several investments to improve our manufacturing operations,” confirms Gustav Barnard, COO at Stage Audio Works. “Together, these upgrades strengthen our in-house manufacturing capabilities for our group brands, including Stage Plus, Pixel Plus and Plus Audio, allowing us to deliver products more quickly in response to customer demands.”

Whilst previously outsourced screen printing required a several-day turnaround, the new direct-to-object printer allows for designs to be reproduced in minutes, dramatically reducing lead times. “This printer gives us the ability to produce custom branding and identification solutions almost instantly,” explains Nils Perreira, service manager at Stage Audio Works. “It’s a huge leap forward in terms of speed, flexibility and creative capability.”

The purchase of a new CNC machine further strengthens SAW’s in-house production capabilities, supporting greater precision and efficiency across all manufacturing processes. “Our CNC upgrade unlocks many new opportunities,” says Arnold Serumula, Stage Plus factory manager at Stage Audio Works. “It allows us to achieve exceptional consistency and quality in the products we are producing, whilst improving production workflows; in turn, delivering our customers better products, faster.”

On the other hand, new aluminium extrusion rolling capabilities mean that group brands such as Stage Plus no longer need to rely on outsourced parts to produce its diverse range of trussing and stage deck solutions. “Rolling has always been outsourced, but with our machine, we now have full control and creativity in-house,” adds Serumula. “This not only speeds up production but also lets us expand our Stage Plus range with new shapes and custom solutions.”

Finally, bringing custom embroidery in-house with the new embroidery machine enables tighter control over quality assurance and faster production timelines, further strengthening Stage Audio Works’s commitment to investing in its own capabilities to increase customer satisfaction.

“We’re now equipped to handle very large international orders and support our clients and partners across more projects without relying on third-party suppliers,” concludes Gustav Barnard. “As we expand our manufacturing facility, we’re also growing opportunities and developing specialised manufacturing skills within the local community. We’re proud to celebrate our 25th year with these milestones and look forward to what the next chapter brings.”

8th December 2025

SGM Lighting and ACT Entertainment Announce Exclusive US and Canada Distribution Partnership for New Palco Family

North America – SGM Lighting has announced an exciting new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM’s newly unveiled Palco Family of entertainment and touring wash lights throughout the United States and Canada, effective immediately.

The introduction of the Palco Family marks a significant milestone for SGM Lighting, representing a true return to form in the entertainment lighting sector. Following the successful launch of SGM’s new POI architectural lighting families, the Palco Family reaffirms the company’s commitment to innovation and excellence in both architectural and entertainment markets.

“The Palco Family reflects SGM’s heritage of bold, high-performance solutions purpose-built for the demanding needs of touring and live production environments,” said Leif Orkelbog-Andresen, global sales director at SGM Lighting ApS. “Our partnership with ACT Entertainment ensures that our entertainment customers will experience unparalleled service, availability and support for this exciting new product line.”

ACT Entertainment brings to the partnership a peerless reputation for distribution excellence, already serving as the US distributor for several of the industry’s most acclaimed brands, including SGM’s sister company, Ayrton; both brands of industry powerhouse Golden Sea. Through this partnership, SGM customers will benefit from ACT’s extensive inventory, technical expertise and comprehensive support infrastructure, offering reduced lead times, competitive pricing and end-to-end service throughout the product lifecycle.

It is important to note that SGM’s existing portfolio of architectural and legacy entertainment products – including the popular P-6, Q-8 and P-10 wash lights, as well as the VPL series, and the newly launched POI family – will continue to be sold and serviced through SGM’s existing agent and dealer network. This exclusive distribution arrangement with ACT applies solely to the Palco family.

In addition, SGM’s current agent network will maintain access to the Palco product line through a unique co-operative arrangement designed to leverage the reach and depth of SGM’s established agent network in the US and Canada, ensuring continued strong support for customers across the continent.

“We are honoured to partner with SGM to bring the Palco Family to the US and Canadian market," said Ben Saltzman, CEO of ACT Entertainment. “SGM’s history of innovation aligns perfectly with ACT’s mission to provide our customers with the most advanced, reliable, and serviceable lighting solutions available.”

The new Palco Family will make its formal US debut on ACT Entertainment’s booth #4212 at LDI 2025 in Las Vegas. 

2nd December 2025

Robert Juliat and Madrix Announce Strategic Partnership

Robert Juliat has announced that all its RDM fixtures are Madrix Radar compliant and presents it as a solution for its customers to supervise all lighting devices in a remote and smart way.

With the original Madrix software well-established outside the entertainment industry, Madrix Radar was released in 2020 and is specifically tailored and refined for the theatre and architainment markets. Madrix Radar software is designed for remote management, configuration and monitoring of lighting devices compatible with the RDM protocol (Remote Device Management).

Many DMX lighting fixtures are already equipped with RDM protocol enabling two-way communication, not only sending instructions over networks, but also receiving data back from a device. Madrix Radar uses the RDM protocol to make the most of data automatically and efficiently, supervising all lighting fixtures in a single software.

Madrix Radar time- and cost-efficient benefits

• Fast, easy and convenient remote fixture configuration from a single computer.
• Automatic RDM fixture patching by simple drag and drop.
• Data history and reporting with access to all records.
• Fully automatic 24/7 device monitoring with automatic email notifications.

Robert Juliat fixtures can be set up, controlled and monitored in full on all parameters, using the Madrix Radar software running on a single computer. This means that any configuration can be performed conveniently from a computer instead of requiring direct access to the devices themselves, in the truss for instance.

In addition, every single RJ RDM-compliant fixture will act as a dongle to fully unlock all features and benefits of the  Radar system. As such, customers of new RJ RDM fixtures automatically receive those benefits for free.

Whilst other brands of lighting fixtures can also be recognised by Madrix Radar and some parameters set (e.g. mode and DMX address), the advanced features of monitoring, firmware updates or sending files are not accessible without a licence. Purchasing a licence will unlock Madrix Radar features to any other type of fixture.

Robert Juliat also announces that it has been appointed as the approved supplier of Madrix Radar licences with immediate effect. Madrix Radar licences to expand a lighting system beyond RJ RDM fixtures can now be obtained directly from Robert Juliat at www.robertjuliat.com and all of their trade dealers.

“RDM has been long established,” says Robert Juliat’s customer service manager, Thierry Dupont. “Madrix Radar takes it to the next level with effortless fixture addressing, fully automatic 24/7 device monitoring during operation, and automatic notifications. New capabilities based on the Firmware Transfer Control (FTC) will allow users to leverage existing standards even more, ensuring smooth workflows and reducing downtime.”

Christian Hertel, business development at Madrix, is very enthusiastic about the new arrangement: “We are thrilled about this cooperation and confident that it will deliver immense value to customers. Madrix Radar is the leading RDM monitoring software tool and with the brand-new FTC functions, users can now upload firmware to RDM fixtures and devices directly via Madrix Radar using standard RDM technology. This is a true game changer, one software that can handle it all. Industry standards like RDM are made for our industry.”

Robert Katheras,  Radar lead developer, concludes: “I’m very happy that we have found a strong and reliable partner in Robert Juliat, a team that shares and supports our vision and our commitment to open, future-proof technologies. I'm really looking forward to combining our technical strengths to develop a smooth but powerful system.

“We are working closely together to ensure the best possible integration of hardware and software so that all users can fully benefit from the capabilities of the RDM protocol.
By co-ordinating our implementations, validating against shared test set-ups and focusing on clean, standards-compliant communication, we aim to provide easy set ups and monitoring of RDM equipment."

In picture: Robert Juliat MD François Juliat, Madrix MD Christian Hertel and Robert Juliat customer service manager Thierry Dupont.

2nd December 2025

INFiLED opens new UK experience centre

UK – INFiLED, a leading manufacturer of high-quality LED displays, has announced its newest showroom in the UK. The grand opening and official inauguration took place on Thursday 20th November, welcoming INFiLED clients, partners and friends in the brand-new facility. The UK Experience Centre is the latest addition to INFiLED showrooms in the EMEA region, with experiential venues already in operation in Barcelona, Dubai and Frankfurt.

Situated in Crawley, close to London Gatwick Airport, the UK experience centre will serve as a central hub for sales, technical support and project consultation, enabling INFiLED to deliver faster, more responsive service to the growing markets across the UK and Ireland. The expansion also underlines the company’s dedication to advancing closer relationships with local customers and providing hands-on access to its latest LED technologies.

Further expanding the company’s presence across UK and Ireland markets, the new location marks a significant milestone in the company’s long-term growth strategy and reflects its commitment to supporting partners, integrators and end users across the region. As a dedicated space designed to inspire, the UK office showcases INFiLED’s latest LED technologies in real-life applications, giving customers the opportunity to experience first-hand the latest developments in LED technologies, as well as a showcase of performance, colour accuracy and design flexibility. 

Full-scale LED installations for corporate, education, DOOH and sports environments are showcased across the new office, alongside rental and staging solutions for events, entertainment and theatre productions. Visitors will be able to experience hands-on demos and visualise real-world set-ups that show how LED can transform any space.

The new facility will allow INFiLED to showcase the full range of creative possibilities for both corporate and live events to UK customers, with a team of local experts on hand to assist in helping them create a vision of how its advanced LED solutions can enhance any project.

Whether developing an iconic installation or exploring technology for the next big event, the new UK Experience Centre aims to foster collaboration and discovery with personalised consultations, live demonstrations and training and workshop initiatives.

25th November 2025

HK Audio expands international team: Thomas Garin takes on new role as Business Development Manager for France

France – HK Audio has continued its international growth strategy with the appointment of Thomas Garin as its new business development manager for France. Garin is the first business development manager of this kind to take on a key role within the long-standing collaboration between HK Audio and Algam, and will play a key role in further strengthening the brand in France.

In his new position, Garin will work closely with the French partner's sales team to tap into new market potential, further expand HK Audio’s presence and create additional visibility, particularly in France’s rental and installation segment. He will work directly with Marco Zeidler, head of sales Western Europe, who is responsible for HK Audio's activities in France and within the Algam Group.

It was Garin’s technical expertise and international experience that made him the ideal candidate for this newly created role. He has many years of experience in the pro audio and lighting technology sector, alongside extensive expertise in B-2-B sales, distribution management and strategic business development.

“I have known HK Audio and its competitors for over 20 years, from my first Lucas 600 to mixing FOH for events with up to 1,000 people,” says Garin. “Representing this brand today feels like coming full circle.”

“With Thomas joining our team, we are taking the long-standing relationship between Algam and HK Audio to the next level, also in strategic terms,” notes Gérard Garnier, president of Algam.

Stephane Pataud, division director Algam Audio, adds: “After a long and careful search, we are delighted to welcome Thomas to our team. His personality, experience and skills will help us to further develop the market together with HK Audio, especially in the rental and installation sector.”

HK Audio’s management team is also very confident about the collaboration. “Thomas Garin brings exactly the right mix of market knowledge, strategic vision and practical experience that we need for the next phase of growth in France,” says Christian Jordan, head of sales and marketing at HK Audio. “We are very pleased to have him on board and are convinced that he will significantly advance the HK Audio brand.”

In picture: front row – Benjamin Garnier (CEO Algam), Gérard Garnier (president Algam) and Stephane Pataud (division director Algam Audia); back row – Marco Zeidler  (head of sales Western Europe), Thomas Garin (BDM HK Audio) and Christian Jordan (CEO/CMO HK Audio).

24th November 2025

Adlib and Triplex Strengthen UK Operations with Strategic London Expansion

UK – Adlib continues to expand its UK footprint with the official opening of a new 8,000 sq ft base in Wimbledon, London.

The new facility has been created to further support clients’ needs across London-based theatre, live venues and touring sectors. Building on Adlib’s acquisition of triplex in 2021, this latest move marks an important next step in their combined growth and reinforces the group’s commitment to delivering comprehensive support across the UK.

The new Wimbledon office and warehouse is home to dedicated teams delivering Adlib and triplex operations, product specialists, account managers and project managers supporting rental, integration and sales services. This new premises also provides flexible workspace for group staff and freelancers alike, adding to the flexible working, prep and support now offered by Adlib’s locations in Liverpool, Glasgow and Los Angeles.

John Hughes, managing director, comments: “The opening of our new southern base is a significant milestone for Adlib and the next logical step in our continued growth. London and the south of England has always been a core market for us and having a larger presence here allows us to respond faster to our clients’ needs across theatre, live venues and touring. It also gives us the space to collaborate more closely with our triplex colleagues and deliver an even higher level of service and support across all disciplines. What’s exciting is that this isn’t just about a new building, it’s about strengthening the bridge between our regional teams and continuing to invest in the people, equipment and infrastructure that keep our clients’ projects running smoothly.”

Ross Cornwall, general manager (south), adds: “This next phase of the plan marks a significant investment into our southern operation, it not only gives us the ability to facilitate the current and future growth of triplex, it also gives a much-needed home to the growing Adlib team down here. The ability for both brands to have a space to collaborate and ultimately deliver more of what our clients want from us. Alongside the warehouse and offices, we are expanding the team and increasing our already successful transfer to twice weekly, this will continue to be at no cost to clients, giving everyone access to the full range of services the group has to offer.”

With more space, Adlib are also able to expand the company’s training and demonstration capabilities, building on the success of the Liverpool and Glasgow facilities. They will continue to partner with leading manufacturers to host hands-on technical workshops and product demonstrations with industry partners including L-Acoustics, CODA Audio, DiGiCo, Allen & Heath, SSL, Yamaha, MA Lighting, Avolites, ETC, Martin Professional, Ayrton, Robe, GLP, Shure, Sennheiser, ROE, Disguise and Panasonic. The space features an open-plan office with hot desks and meeting rooms, alongside warehouse and logistics areas.

Since 2013, the triplex team has specialised in bespoke audio control packages for touring professionals, offering custom solutions with a personal, global service. Following Adlib’s acquisition of triplex in 2021, the two companies have continued to deliver an integrated approach for large-scale arena shows, providing the best of both worlds for clients.

Together, Adlib and triplex now deliver a comprehensive range of technical production services for multiple sectors. Adlib’s full-service offer spans sales, rental and integration across its three UK sites. Born from four specialist departments, Adlib’s reputation within the touring market has grown into that of a world-leading supplier of integrated audio, lighting, video and rigging solutions. Through Adlib Sales, the company provides flexible purchasing options of products from leading brands supported by a team of experienced representatives with the backup and support the live industry needs. Adlib Integration delivers turnkey system solutions for venues, theatres, museums, public spaces, educational facilities and corporate environments, managing every stage from design to final installation, commissioning and training. Recent projects include O2 Academy Brixton, O2 Shepherd’s Bush Empire, Dreamland Margate, Royal Institution and Royal Maritime Museum and service and support work with the Barbican.

20th November 2025

XTA/MC² Appoints Alphatec as Indian Distributor

India – UK amplifier technology manufacturing partners XTA and MC² has appointed Alphatec as its exclusive distributor for India. Founded in 2015, Alphatec is an established and trusted distributor of leading global AV brands in India, synonymous with end-to-end, reliable, cost-effective and premium systems at scale.

Commenting on behalf of XTA/MC² Richard Fleming is looks forward to developing a productive relationship with Alphatec: “Alphatec’s extensive coverage and detailed knowledge of the Indian market is unrivalled. Their aim is to elevate the audio industry in India by supplying professionals, businesses and enthusiasts with the tools they need to create exceptional sound experiences. We are excited to be part of that mission and look forward to working closely with the Alphatec in this vibrant and exciting market.”

Devasis Barkataki, founder and managing director of Alphatec comments: “We are proud to bring another renowned global brand to the Indian market. XTA/MC² has an excellent international reputation for manufacturing premium amplification technology which is used for a host of installed and touring applications on every scale. We look forward to sharing the advantages of these cutting-edge, innovative and robust technologies with our clients, and anticipate very strong interest from the Indian market.”

In picture: Devasis Barkataki founder of Alphatec and Richard Fleming sales and applications manager XTA Electronics and MC2 Audio.

13th November 2025

LPS Lasersysteme Joins the Laserworld Group

Germany – The Laserworld Group has announced that LPS Lasersysteme is the newest member of its company group. The official announcement was presented during the Keynote at the Laserworld Group's Open House Event in Berlin on 10 October.

This step is regarded as a strategic milestone that strengthens the Laserworld Group’s global market penetration in the professional show laser system segment. It combines LPS’s long-time industry expertise with the Laserworld Group’s extensive, worldwide development, production and distribution infrastructure.

Founded in 1993 by Siegmund ‘Siggi’ Ruff, LPS Lasersysteme is located in Ofterdingen, south-west Germany and has been committed to the development and production of its own laser systems for over 30 years. In its early days, LPS already secured a significant market share in Europe with the development of professional gas laser systems and has since evolved into a key player in the show laser industry.

Martin Werner, CEO of Laserworld AG, emphasises the strategic significance: “With LPS Lasersysteme, we are not only taking 30 years of profound German engineering expertise onboard, but we are also specifically strengthening our portfolio in the professional show laser segment. This strategic move unites the innovative power of these pioneers with our global market presence.”

Martina Ruff, head of marketing at LPS, who drove the company’s international expansion since 1995, sees optimal future prospects: “Even after 30 years, we still have big plans for the LPS Lasersysteme brand, which will be continued with its own developments and products within the Laserworld Group.”

LPS Lasersysteme can look back on successful installations of its laser systems in projects such as SeaWorld in Texas, the Black Sea Arena in Georgia and the Gorakhnath Temple in India.

The Laserworld Group, which already consists of renowned companies like Laserworld AG, LaserAnimation Sollinger GmbH, tarm AG and others, is selectively expanding its segment for specialised made in Germany solutions with LPS and is integrating LPS’s long-standing industry knowledge into its comprehensive global sales and service network.

12th November 2025

Alfalite strengthens its presence in the Americas through strategic partnership with Adistec

America – Alfalite, Europe’s only LED screen manufacturer, has announced a strategic partnership with Adistec Corp, a leading value-added distributor of infrastructure, software and professional media solutions in Latin America and the United States. The alliance marks a major step in Alfalite’s expansion strategy across the media and entertainment market in the Americas, bringing its high-performance LED display technology closer to broadcasters, production companies and live event professionals throughout the region.

Through this collaboration, Adistec will distribute and promote Alfalite’s full range of LED solutions for broadcast, virtual production (VP XR), live events and corporate workspaces, leveraging its extensive regional network and more than two decades of expertise in channel development, logistics and professional services.

“We are delighted to partner with Adistec to accelerate our growth in such dynamic markets,” said Luis Garrido, executive director at Alfalite. “Their proven experience in business development and their regional coverage provide an excellent platform to extend our LED technology to new customers and projects across the Americas.”

Marcelo Gardelin, strategic alliances director at Adistec Corp, added: “Alfalite stands out for its engineering excellence, innovation and reliability. Its LED portfolio perfectly complements our existing offer for broadcast, production, corporate and live event applications.”

With this alliance, Alfalite reinforces its international growth and commitment to providing sustainable, high-quality European-made LED technology to global markets. The company’s products, including its Modularpix Pro and Litepix series with ORIM (Optical Resin Injection Module) technology, are recognised for their precision engineering, durability and energy efficiency, serving some of the world’s most demanding visual environments.

12th November 2025

Point Source Audio Grows UK Distribution Through Leisuretec

UK – Point Source Audio has named Leisuretec as a new distribution partner for the United Kingdom. The partnership, which launched on 4th November, brings the microphone manufacturer’s innovative solutions and patented technology to the distributor’s high-level portfolio of professional audio brands.

“We are delighted to be partnering with Leisuretec for the UK,” says Gerry Forde, business development manager, EMEA at Point Source Audio. “Their reputation in the UK industry is second to none, and we look forward to seeing them grow our reach and market share across the country.”

“We’re always looking to partner with innovative brands like Point Source Audio that offer real value and performance benefits to our customers,” adds Mike Henden, managing director at Leisuretec. “We see our customers benefiting from many of their patented features and thoughtful engineering, including the EMBRACE range of innovative on-ear lavalier microphones, unbreakable boom arms, IP57 waterproof rating and paint-friendly surfaces, reversible headframes and dual-element mic options.” Henden continues: “These clever design solutions not only make life easier and deliver better results for our audio customers but also help to minimise repair and maintenance costs thanks to their tour-ready build quality and exceptional robustness.”

As specialist trade distributors of pro audio, lighting and video equipment, Leisuretec has deep connections within the UK’s live events, installation and broadcast markets. The new distributor will be targeting its wide network of AV hire and production companies, installers and resellers, and plans to support the brand with strong stock holding, competitive trade pricing, knowledgeable technical support and attentive after-sales care.

“Point Source Audio’s dedication to delivering premium, application-driven solutions aligns perfectly with our ethos of supplying professional and reliable equipment to the UK trade,” states Henden. “They strengthen our audio offering and give our customer a cutting-edge solution to many of their wearable microphone challenges in live events, theatre and broadcast.”

As one of the UK’s leading entertainment technology distributors, Leisuretec represents a large portfolio of high-end pro audio brands. This is something that the new distribution partner sees as a strength for the relationship going forward.

“Point Source Audio complements our existing portfolio perfectly,” explains Henden. “Their innovative range of wearable microphones delivers mission-critical reliability and durability, and they’re compatible with our leading wireless microphone system brands, enabling our customers to easily integrate Point Source Audio products into their hire inventories. Whether it’s for live theatre, corporate presentations or broadcast productions, Point Source Audio’s products broaden the solutions we can offer and further strengthen our position as a go-to distributor for professional audio technology in the UK.”

“The UK is a vibrant and busy market, and we see real opportunities for Point Source Audio going forward,” concludes Forde. “Whether it’s live theatre, broadcast or corporate events, our patented technology and practical, innovative solutions can help make audio professionals’ lives easier. By partnering with Leisuretec, we know we have the right partner in place to find the right opportunities across the whole UK market. We are looking forward to a great future together.”

In picture: Mike Henden, managing director Leisuretec and Gerry Forde, business development manager EMEA Point Source Audio.

11th November 2025

Push The Button is Now 100% Employee Owned

UK – Push The Button (PTB) has transitioned to 100% employee ownership, securing the company’s long-term independence and rewarding the team that has driven its success. The transition was announced to staff on the 20th October 2025 with managing director Nick Ewins confirming that he will remain in place to guide the company and leadership team going forward.

Ewins said: “In simple terms, this means the business is now owned collectively by the people who know it best, our amazing team. This isn’t just recognition of their hard work, commitment and care for our customers, it’s an investment in our future. Employee ownership will strengthen our ability to deliver innovative solutions for our clients, whilst maintaining the collaborative culture that defines us.”

7th November 2025

APEX Partners with Audio Acoustics to Expand Netherlands Market Presence

The Netherlands – APEX, the Belgian manufacturer of the CloudPower installation amplifier range, has appointed Audio Acoustics as its exclusive distribution partner in The Netherlands. This partnership has been agreed to accelerate APEX’s growth in the Dutch professional audio market.

“Audio Acoustics brings a wealth of expertise and an impressive track record of supporting high-profile installation projects,” notes Val Gilbert, sales manager at APEX. “Their team has strong relationships with key integrators, making them the ideal partner to develop our position in The Netherlands. We are excited to work together to showcase the many benefits CloudPower can offer.”

Commenting on the agreement, Jeroen Knol, commercial manager at Audio Acoustics, says: “APEX is an excellent fit alongside our portfolio of respected professional audio brands. CloudPower’s combination of outstanding audio quality, comprehensive onboard DSP and advanced features like remote cloud management makes it a very compelling proposition for our clients.”

Audio Acoustics has a strong presence in the audio, video and lighting markets. The company is part of a holding that also includes Controllux, Lumen Solutions and TDE Lighttech.

Renowned for their strong technical expertise and customer-first approach, the company brings extensive experience delivering integrated solutions for a broad range of applications, including theatres, music and performance venues, sports facilities, educational institutions, and commercial environments, making them an ideal partner for APEX.

In picture: Audio Acoustics team members Lodewijk Simmelink, Jeroen Knol, Sjoerd Wierda and Martijn Janssenof

6th November 2025

Renkus-Heinz to Strengthen North-eastern Presence with New JBA Sales Rep Agreement

USA – Renkus-Heinz, a world leader in loudspeaker technology, has announced a new sales rep agreement with the John B. Anthony Co. Backed by JBA’s regional expertise, the exciting new partnership will bring Renkus-Heinz’s cutting-edge solutions to the New York and New Jersey region, reinforcing Renkus-Heinz’s market presence throughout the north-east.

JBA was founded in 1960 and is a leading regional provider of sales, marketing and support solutions for the professional AV market. The team has extensive experience in many areas of the industry, from pro audio and video to AV integration. Specialising in market verticals such as house of worship, sports venues and theatre, JBA is perfectly positioned to ensure Renkus-Heinz’s advanced audio products are installed in the right applications to deliver optimum performance and customer satisfaction. 

“We are thrilled to announce our new partnership with Renkus-Heinz, the industry’s leading innovator in precision loudspeaker technology, as The John B. Anthony Company continues to solidify our position as the north-east’s premier manufacturer's representative,” says Angelo Fecci, CEO at JBA. “Specialising in dynamic sales strategies, precision marketing and comprehensive support services, we are poised to propel Renkus-Heinz’s cutting-edge audio solutions into the heart of the region’s professional AV market. This collaboration not only enhances our portfolio of elite brands but also delivers unparalleled value to our clients, fostering sustained growth and market leadership through our specialised expertise."  

Renkus-Heinz already boasts many successful projects throughout the north-east, from live events and educational institutions to bars and restaurants. With JBA’s partnership, the company is set to expand this portfolio to bring world-class sound experiences to even more venues and audiences.

“JBA is a highly reputable rep firm in the NYC and NJ area known for its dedication to consultants and local integrators, stepping in to help whenever needed,” comments Joe Fustolo, eastern regional sales manager at Renkus-Heinz. “Their team of well-seasoned professionals will help Renkus-Heinz deliver a wide range of sound solutions to the market. I am really looking forward to working with the team at JBA!” 

6th November 2025

Obsidian Control Systems Debuts New Website Optimised for the Growing Obsidian Community

Obsidian Control Systems has announced the launch of its newly redesigned website at obsidiancontrol.com. The refreshed site features an uncluttered layout and more responsive design with improved navigation and enhanced functionality. The result is a site that simplifies access to essential information while delivering a more intuitive and engaging experience for the growing community of Obsidian users worldwide.

“Our new website not only presents product information in a more visual way but also makes it easier for visitors to explore the Obsidian ecosystem and understand how Onyx and Netron provide a powerful backbone for any project, venue, or event,” said Koy Neminathan, business development director at Obsidian Control Systems. “The website upgrade marks another important step as we continue to serve our users and grow the Obsidian community around the globe.”

The new-look website is easier to navigate with an adaptive design that works great whether viewed on a computer, phone or tablet. A key highlight is the platforms section, which puts the technology behind Onyx, Netron and Dylos front and centre, giving users a clearer view of how these systems work together.

The website also introduces a dedicated training tab, offering a comprehensive overview of in-person and online training opportunities, along with a growing library of video tutorials.

“Training assets have received an increased focus,” comments Neminathan. “Users can now learn more about how to use our products through live online sessions, global in-person events and video tutorials. The new distributor page also allows users to instantly find their local trainer, support or sales contact anywhere in the world.”

A comprehensive support area provides software downloads, fixture libraries, online documentation and direct access to the User Forum, a popular space for Obsidian users to share experiences, ask questions and connect with the community. A new AI chatbot has also been added to the support page for instant assistance so users can find the answers they need quickly.

The refreshed website showcases Obsidian’s commitment to its ever-growing community, delivering a more intuitive experience and stronger support than ever. Visitors are encouraged to explore the new website and experience the improvements firsthand at obsidiancontrol.com 

4th November 2025

Ayrton appoints Nash Ingenieria as exclusive new distribution partner for Argentina

Argentina – Ayrton has announced the appointment of Nash Ingenieria as its new exclusive distribution partner for Argentina, with immediate effect. This is the first time Ayrton will be actively represented in Argentina.

Nash Ingenieria will be responsible for distributing the entire Ayrton range of LED and laser-sourced lighting fixtures across the country.

Established in 2005 but with a legacy stretching back to 1993, Nash Ingenieria specialises in professional lighting, stage consultancy, system design, installation and programming, and stage machinery projects, and is currently involved in the most significant projects in the Argentine entertainment industry.

“We are proud to be able to work with Ayrton in Argentina,” says Nash Ingenieria CEO, Jorge Barcala. “We are convinced that Ayrton is the company with the best product developments in the entertainment lighting industry. Its luminaires are the ‘object of desire’ for every lighting designer. Becoming the distributor for Ayrton products expands our equipment portfolio of high-quality solutions and increases our prestige.

“For the majority of our projects we specify and design integrated systems for stage venues, which allows us to install top-quality equipment on our projects. This in turn means we can now offer Ayrton equipment to rental companies and large-venue shows across Argentina.”

“We are thrilled to welcome Nash as our new exclusive partner in Argentina,” says Jerad Garza, Ayrton international sales for the Americas. “The proven success record, strong market presence and business maturity Jorge, Maximiliano and their team bring to the table will prove invaluable as we continue growing a strong presence in Argentina and throughout LATAM.”

In picture: Nash Ingenieria partners Maximiliano Moreno and Jorge Barcala with Ayrton’s Jerad Garza (centre).

4th November 2025

Australia is Outlined

Australia  - Outline has announced the appointment of Audio Visual Engineering (AVE) as its new exclusive distributor for Australia. With more than two decades of experience in the professional sound and lighting industry, AVE has established itself as one of the country’s most respected names, combining technical expertise with a nationwide support network.

Founded in the early 2000s, AVE began as a manufacturer, a background that provided the company with a hands-on understanding of audio engineering and product quality. “That experience continues to drive our mission to source and wholesale products that deliver exceptional value for money,” explains Robert Szabo, owner/director of AVE. “We’ve grown into a trusted name by being relentless in finding high-quality, reliable and accessible gear for our professional clients.”

“AVE’s team immediately stood out for their deep technical insight and genuine passion for sound,” comments Fernando Rey Méndez, sales and marketing director at Outline. “They understand the difference between moving boxes and delivering an engineered solution, exactly the mindset that built Outline’s reputation worldwide. We’re confident that with AVE, Australian professionals will experience what truly sets Outline apart.”

With offices in Brisbane, Melbourne, Sydney and Perth, and representatives across all states, AVE’s national footprint provides fast, local support and demonstration facilities throughout Australia. “In a country as vast as ours, that local presence is vital,” adds Szabo. “It allows us to be a true partner rather than just a supplier.”

Beyond distribution, AVE’s engineering team offers comprehensive technical support for Outline users, including customised sound system design and acoustic modelling. “We don’t just move boxes; we provide complete project support,” continues Rob. “Our expertise ensures clients achieve perfect coverage and superior audio quality for any application, maximising the value of their Outline investment.”

The company’s decision to partner with Outline came after a striking first-hand experience with the brand’s systems. “The impact was immediate and undeniable, especially in the low end,” recalls Szabo. “We heard a rig with just four double 18-inch subwoofers, and our team genuinely searched for four additional hidden subs, that’s how much sheer power and efficiency they delivered. That overwhelming demonstration of quality, combined with a remarkable performance-to-value ratio, made partnering with Outline an easy one.”

Looking ahead, AVE believes that Outline is positioned to make a significant impact across the Australian market. “Outline fills a crucial gap by delivering uncompromising quality with tangible value,” concludes Rob. “From high-end bars and clubs to large-scale performance venues and stadiums, these systems are perfectly suited for every application. Based on the initial reaction of our engineers, we’re confident that Outline will quickly become a preferred choice among Australian audio professionals.”

3rd November 2025

Video Design Reaches to the Future

USA – Following a fruitful informal alliance for many years, recent events have prompted Fuse Technical Group (Fuse TG) to announce the official acquisition of UK-based Video Design Ltd into its core operations.

Fuse TG, an established leader in the provision of video and associated advanced technologies to the presentation and events market in North America, has offices and resources across nine US cities, as well as nascent operations across the Atlantic.

For many years Fuse has been servicing the needs of its clients’ when in the European market and have long found Video Design a good fit for providing technical expertise, resources and logistical support to their work. Bringing them formally into the fold was always on the horizon and now is the perfect moment.

In Europe, Video Design has forged a reputation as one of the most influential UK video providers for concerts and commercial events. “I think I can safely say that for both companies this is a great way to strengthen and expand, allowing Fuse TG to provide exceptional service in what is an increasingly important territory for their clients,” said James Ross, head of technical operations at Video Design. “Video Design has built its reputation on being agile and responsive, quick to assimilate and apply emerging trends in technology. That's a quality and ethos we saw in Fuse when we first engaged with them.”

“Strategically, the synergies are overwhelming, technically, culturally and professionally. This is an exciting time for the newly expanded Fuse Technical Group, an organic evolution that will better serve our clients as together, we share all the strengths of our mutual expertise.”

photo: Andrew Timms

3rd November 2025

Eurhythmics takes on HK Audio distribution for Ukraine

Ukraine – German audio specialist HK Audio has named Eurhythmics as its new official distributor for Ukraine. This partnership strengthens the manufacturer’s presence in Eastern Europe and ensures optimal support for its customers in the region,  from live sound professionals to systems integrators.

Eurythmics has been active in the professional audio equipment sector since 1991 and is one of the leading distributors in Ukraine’s audio industry. Its experienced team offers a comprehensive portfolio of services from consulting and sales to technical system planning, installation and support for audio solutions of any size and complexity. This breadth of service makes the distributor a good fit for HK Audio and its broad portfolio of loudspeakers.

Sándor Molnár, managing director of Eurythmics, emphasises the importance of the new partnership: “We are proud to have become the distributor for HK Audio, a brand synonymous with quality, innovation and reliability. We look forward to a fruitful collaboration and to driving the future of audio excellence in Ukraine.”
Eurythmics is the official representative of numerous high-profile international audio brands in Ukraine and several European countries under its wider group umbrella. This new partnership extends HK Audio’s relationship with the wider group, as Eurhythmics has been representing the manufacturer in Hungary since 2024.

“I am happy to welcome Eurhythmics LTD as the new official HK Audio partner in Ukraine,” adds Dawid Somlo, international sales manager Eastern Europe for HK Audio. “This collaboration marks the beginning of a new and promising chapter in the brand’s development and market positioning in the region. I have full confidence in the professionalism, expertise and commitment of the Eurhythmics team. Their involvement will be instrumental in increasing awareness of HK Audio’s high-quality, German-engineered sound solutions, known for offering one of the best quality-to-price ratios on the market. At a time when Ukraine continues to face great challenges, we firmly believe that long-term planning and consistent business development are essential, not only to sustain the present but also to build a stronger future. Together with Eurhythmics, we look forward to growing the HK Audio presence across Ukraine and supporting audio professionals and music creators with the best tools to shape their sound and future.”

By working with Eurhythmics, HK Audio ensures that customers in Ukraine now have direct access to high-quality sound systems made in Germany, accompanied by local expertise and first-class technical service.

In picture: Sándor Molnár, managing director of Eurythmics and Dawid Somlo, HK Audio international sales manager Eastern Europe.

31st October 2025

ETC Strengthens Presence in the Republic of Ireland with New Distribution Partnership

Ireland – ETC has announced a new distribution partnership with Dublin-based PSI Production Services (PSI), marking a significant step forward in the company’s expansion across the Republic of Ireland.

Driven by the continued growth of ETC’s business in Ireland, this new appointment will enhance local infrastructure and strengthen the service and supply of ETC’s products to its sales and rental partners, venues and end users across the country.

“We’ve seen a significant increase in ETC equipment use across Ireland and appointing PSI as our official distributor is a key step in strengthening our local support,” comments Jeremy Roberts, regional sales manager at ETC. “We’ve had a long-standing relationship with PSI and their technical expertise, industry connections and commitment to quality make them the ideal partner for this next chapter.”

Effective immediately, PSI will handle all sales, support and service of ETC products throughout the Republic of Ireland. With a reputation for excellence in technical production and a deep understanding of the local market, PSI is well equipped to offer ETC customers an enhanced level of service, expertise and responsiveness.

This appointment reflects ETC’s on-going investment in regional markets and its commitment to improving local support and service to the company’s growing customer base.

31st October 2025

PRG Expands into Qatar, Strengthening Middle East Presence

Qatar – PRG, a leading global event technology provider specialising in live events, has announced the expansion of its Middle East operations into the State of Qatar.

This strategic move builds on PRG’s successful delivery of world-class events in the region, including the FIFA Fan Festival, World Aquatics Championships and the AFC Asian Cup Opening Ceremony. With Qatar continuing to establish itself as a hub for international events, PRG sees the nation as a vital market for its continued regional growth.

Since its expansion into Saudi Arabia in 2021, PRG Middle East has grown significantly and continues to invest in cutting-edge equipment, facilities and talent. These investments have solidified PRG’s reputation as a trusted technical delivery partner for both local and international agencies, designers, and promoters.

Leading the new venture in Qatar is Harry Lister who has been appointed general manager of PRG Qatar. Lister brings a deep understanding of the Qatari market and has built strong, long-standing relationships with key clients over the years. His appointment reflects both his proven leadership and his ability to align PRG’s global capabilities with the local market’s needs. He will continue to serve concurrently as director of account management for the Middle East, ensuring seamless collaboration across the region.

30th October 2025

Backup Tech confirms new round of funding for Mental Health First Aider courses

UK – Backup has confirmed continued funding for its Mental Health First Aider Courses, which are free to all freelance crew via the AJ Bursary. The courses give freelancers in the UK music and live events industries the chance to receive free Mental Health First Aider (MHFA) training. Provided by fellow industry charity, Music Support, as an MHFA England Instructor Member and taking place over four mornings, the courses are designed to accommodate freelancers’ busy schedules.

“Working in live events can be tough and sometimes the long hours, high pressure and uncertainty can take their toll,” says Backup chair, Lee Dennison. “We all know how vital it is to look out for our industry family on site, on tour or backstage. The goal is simple: to have at least one trained Mental Health First Aider for every 20 crew members. Someone who can listen, spot the signs and help a colleague find the right support when it’s needed most.”

The courses are delivered over four half-day sessions and are open to anyone from the live events, music touring, theatre and broadcast industries. Attendees will learn how to recognise the warning signs of mental ill health and develop the skills and confidence to approach, listen, reassure and respond, even in a crisis and potentially even stop a crisis from happening, and gain an understanding of how to support your own positive wellbeing and tackle stigma in the world around you. The training is generously sponsored by Unusual Rigging, in memory of Alan ‘AJ’ Jacobi, a long-serving Backup trustee and passionate supporter of our industry’s welfare.

“We’re delighted that Backup is continuing to provide funding for industry freelancers,” says Music Support Senior Learning and Development Specialist, Norman Beecher. “We get great feedback from the courses. A recent attendee sent us a message saying ‘I have been blown away by the impact of the course and can’t thank Hannah enough. She got the facts across in a relatable and informed way. She was always approachable if we had questions and made sure we all felt heard and supported. Her frank and open attitude to the subject matter was refreshing and it has really changed my outlook on mental health for the better. Overall, a brilliant course everyone should try and take or at least seek more awareness in’. This is indicative of the general response and a big part what makes it so gratifying to run them.”

If you are a touring or production business, why not discuss this with your freelance teams and recommend they get trained and apply, it could save a life and, don’t forget, it’s free!

For more details and to sign up for an MHFA course / Backup’s AJ Bursary click here and help support your industry colleagues on your next job.

29th October 2025

Chauvet Opens Spanish Office in Responses to Growing Demand for its Lighting and Control Solutions

Spain – Chauvet’s award-winning lighting fixtures and controllers have pumped up the excitement at many of Spain’s most celebrated entertainment venues and events, from the clubs of Ibiza to the Nine Inch Nails “Peel It Back” tour at the 2025 Mad Cool festival in Madrid and Cold Play’s “Music of the Spheres” tour at Estadi Olímpic Lluís Companys in Barcelona. Now, to better serve its growing Spanish market, Chauvet is planning to open the company’s first sales and service centre in Spain, supported by its newly expanded distribution centre in Belgium.

Located in south-west Madrid near some of Spain’s largest event rental companies, the new office joins existing Chauvet facilities in Belgium, France, Germany and the UK to strengthen the company’s ability to deliver comprehensive lighting and power solutions to entertainment professionals across the continent. The purpose-built modern facility will be responsible for the Chauvet brands, allowing the company to offer complete solutions to lighting professional throughout the Spanish market.

“This is a very significant milestone for our company,” said Albert Chauvet, CEO of Chauvet. “We have built solid and rewarding relationships in the Spanish market and have been blessed to have our products used at many of the nation’s most prominent events and venues. With the opening of our new facility, we will be able to work with our colleagues in Spain to build on this success and achieve even greater things in the future.”

The Chauvet Spain office will be run by highly regarded lighting industry specialist Eusebio Romero serving as operations manager and supported by an experienced international commercial and marketing team that will take its business to the next level. In addition to handling parts shipments, the facility will be responsible for sales and technical service. A large section of the building will be devoted to a demo area where lighting professionals can participate in product learning sessions conducted by highly skilled Chauvet Product specialists.

Chauvet says it intends to increase staffing at the facility and expand its mission as customer demand continues to rise. Industry professionals looking to join this exciting opportunity in Spain are invited to email ESPSales@chauvetlighting.es for more information on vacancies.

In picture: Stéphane Gressier – international sales director, Eusebio Romero – operations manager, Martin Fournier – European sales director and Antonio Parise – BDM Spain.

24th October 2025