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Powersoft Strengthens Global Marketing and Technical Teams with New Appointments
Italy – Powersoft, a world leader in professional audio amplification technologies, has announced two new appointments that reinforce its commitment to global growth and partner support. Alessandro Bizzarri joins the company as marketing communications specialist, while Sofian Osman takes on the role of solutions engineer for south-east Asia. Together, they bring extensive expertise in marketing, systems integration and technical support to further strengthen Powersoft’s global presence.
With more than a decade of experience in the professional audio and musical instrument industries, Bizzarri initially entered the industry as a sound engineer in the distributor sector, before embarking on a decade-long career across editorial and marketing roles.
He began as an editorial contributor to a leading Italian B2B magazine on AV technologies and system integration before later serving as channel marketing specialist for a major Italian distributor of professional audio solutions and musical instruments, where he helped implement joint marketing plans with distributed brands across the dealer network. Alongside his professional career, Bizzarri lectures at Roma Tre University, sharing his industry insights with the next generation of music educators.
Commenting on his appointment, Bizzarri says: “In the professional audio industry, Powersoft is a true top-of-mind brand when it comes to performance and reliability in amplification. My professional goal in recent years has been to transition from the distributor side to the manufacturer side.”
Having worked on the distributor side for years, Bizzarri says he realises how important it is to listen to local needs and provide consistent support. At Powersoft, he views his role as a bridge, helping distributors, partners and clients worldwide to succeed by providing them with the tools, campaigns and brand consistency they need to strengthen their presence in each market.
“Joining the marketing team of such a global leader is very exciting. The best possible opportunity, the real and most exciting challenge, for me, is making the transition from supporting a local distributor to contributing to the growth of an international player,” he adds.
Complementing this appointment, Osman joins Powersoft as solutions engineer for south-east Asia, bringing over 15 years of experience in the AV and video conferencing industry.
His career spans hands-on technical roles, project and field engineering, and large-scale system integrations across the corporate, education and government sectors. Prior to joining Powersoft, he served as commissioning agent/AV field engineer at AVI-SPL Singapore, specialising in system deployment, client training and technical coordination.
Osman explains his motivation for joining Powersoft: “What excites me most about joining Powersoft is its commitment to innovation through sustainability and intelligence in sound. The company’s vision – to deliver energy-efficient, networked amplification with uncompromising audio quality – perfectly matches my passion for intelligent system design and future-ready AV integration.”
“To me, Powersoft represents precision, reliability and Italian engineering at its finest. It’s a brand trusted by professionals who care about both sound quality and system intelligence. The opportunity lies in educating and enabling the market – especially among system integrators and consultants – to appreciate how Powersoft’s ecosystem, from Mezzo to Unica, integrates seamlessly into modern AV frameworks,” he adds.
As part of his role, Osman plans to lead technical enablement initiatives in south-east Asia that focus on proactive partnership and transparency, including training programmes, proof-of-concept demonstrations and system design consultations. His priorities include expanding Powersoft’s presence across the corporate, hospitality and education sectors, while building a strong network of technically confident and empowered partners.
14th November 2025
Absen welcomes Eero Rask as new EU DOOH Director of Business Development
Europe – Absen, a global leader in LED display technology, has appointed Eero Rask as director of digital out-of-home (DOOH) for Europe. In this role, Eero will lead strategic growth, innovation and operational excellence across the region’s fast-evolving DOOH landscape.
With over 15 years’ experience in digital signage, unified communications and business development, Eero has held senior roles at Elisa Videra, LG Electronics and Symbicon Ltd., delivering impactful AV solutions across Europe. His expertise and leadership have made him a trusted advisor to major brands and integration partners.
“I’m thrilled to join Absen at such an exciting time for the DOOH industry,” says Eero.
“Absen’s reputation for innovation and quality is unmatched, and I look forward to building strong partnerships and delivering digital experiences that truly connect with audiences.”
“We’re delighted to welcome Eero to the team,” adds Ruben Rengel, vice president of global business development. “His deep industry knowledge and strategic vision will be instrumental in accelerating our DOOH growth and delivering exceptional value to our partners and customers.”
14th November 2025
Lighting Industry Veteran Jeff Washburn Joins Elation as Regional Sales Rep for South-Central USA
USA – Elation has announced the appointment of Jeff Washburn as regional sales representative for the US South-Central region. A respected industry veteran with more than three decades of experience in entertainment lighting, Washburn’s extensive expertise and leadership make him an invaluable asset to the Elation sales team.
Washburn brings a wealth of sales and business development experience gained during long tenures with High End Systems and Martin Professional. He comes to Elation from a position as senior manager business development at ROE Visual, where he developed new client relationships and project opportunities.
In his new role as regional sales representative at Elation, Washburn will be working closely with the sales team to identify new opportunities and drive growth across Texas, Oklahoma, Arkansas and Louisiana. His experience on both the rental and integration side matches well with Elation’s broad portfolio of products and solutions, an asset in strengthening Elation’s presence in this key market.
Washburn started in the new position in October and is enthusiastic about the role, stating: “I’m excited for this opportunity. Innovation, a diverse product portfolio and a leadership team that genuinely values its customers and employees are qualities that immediately attracted me to Elation. These core values resonate with me and I look forward to contributing to Elation’s ongoing success.”
John Dunn, director of sales at Elation, is delighted to have such an accomplished professional join the sales team: “There’s no substitute for experience and with Jeff’s deep understanding of the lighting industry, along with his extensive professional network, he will undoubtedly make a significant contribution to the team and serve as a key driver of growth in this important sales region.”
Based in Texas, Washburn will be attending the upcoming LDI tradeshow in Las Vegas in December and looks forward to showcasing Elation’s latest innovations to new and longtime customers alike.
13th November 2025
Follow-Me appoints Menno Appelhof as Technical Sales Specialist
The Netherlands– A leader in performer tracking solutions and automated followspot technology for light, audio and video, Follow-Me, has appointed Menno Appelhof to the role of technical sales specialist. With 35 years of experience spanning lighting design, operations and sales across the live entertainment industry, Appelhof will play a pivotal role in expanding Follow-Me’s global distribution and sales partner network while supporting both partners and end users with technical expertise.
Appelhof’s extensive career began in the mid-1980s, where he started building shows and pushing flightcases at just 15 years old. His journey evolved through lighting design and programming to sales, where he established his own distribution company representing lighting brands. Throughout his career, he has worked with industry-leading companies including Avolites and Elation, gaining deep expertise in control systems and lighting technology.
“I’ve known about Follow-Me since the moment they started and I already knew many people within the company from my time in the industry,” says Appelhof. “My experience helps me filter out what’s really important for each specific client. Every use case is unique, so I can tailor our offering to pinpoint exactly what matters to each individual’s needs.”
Follow-Me’s performer tracking technology utilises any fixture in the rig as a followspot and synchronises performer position data with audio and video systems, media servers and stage automation applications. In his new role, Appelhof will focus on growing Follow-Me’s distribution and sales partner network globally, with particular emphasis on strategic regions and carefully selected partnerships. He will also provide technical and functional support to partners, designers and end users, helping them maximise the potential of Follow-Me’s performer tracking solutions.
“I’m especially excited about the opportunities to collaborate within the broadcast and theatre industries,” Appelhof shares. “Both fields are full of creative talent and innovation and I’m eager to show how Follow-Me can enhance their artistic vision. It’s incredibly rewarding to see our technology come to life in major productions, whether that’s a world tour, a live broadcast, or New Year’s Eve celebrations. My goal is to see Follow-Me empowering shows of every scale around the globe.”
Marc Van der Wel, managing director at Follow-Me, shares his excitement about Appelhof’s appointment: “Menno has a great amount of experience with control systems in the industry,” he says. “He will help our partners, designers and users upscale their knowledge of our systems, as well as providing technical and functional support to move forward together.”
Appelhof is committed to working across all aspects of Follow-Me’s business, from product introduction and sales to training and onboarding, to streamline operations for partners and users to ensure Follow-Me continues to deliver the best performer tracking technology and support in the industry.
11th November 2025
LSC Control Systems appoints new marketing manager for next phase of growth
Australia – LSC Control Systems, the Australian manufacturer of advanced power and control system technologies, has announced the appointment of a new marketing manager, Ash Douglas, to be based at the company’s Melbourne headquarters.
With ten years’ experience in digital marketing, working with complex industrial and manufacturing businesses, Ash has a track record of assisting rapid growth through the execution of data-driven marketing strategies.
At LSC Control Systems, he will again be dealing with a fast-growing operation. After being acquired by Robe Lighting in early 2024, the company has seen significant expansion, not just in terms of manufacturing, but in its international sales network and its regional representation for stablemate brands, Avolites and Robe.
Commenting on his appointment, Ash says: “LSC has a proud heritage; a rare example of Australian engineering excellence on the global stage. I’m excited to build on that legacy by working closely with our customers to understand their evolving needs and to strengthen how we communicate LSC’s value both regionally and internationally.”
He adds: “With more than 45 years of experience and deep insight into how our systems perform in the field, we have an incredible foundation to innovate from and I’m looking forward to using that knowledge to create new value for our customers.”
Welcoming Ash to the team, LSC’s general manager Greg Lowe says: “Ash has a strong technical background and a history of building successful marketing strategies for a number of commercial clients. That experience will help us with the complexity of today’s marketing needs and develop an effective market presence for the LSC brand, as well as for our work with the Robe and Avolites brands within the Australia and New Zealand market.”
He concludes: “He’s also a fun guy to work with and has already settled into the team. We are excited to have him on board!”
7th November 2025
Absen Embarks on Next Phase of Growth with Senior Appointments in Europe
Europe – Strengthening its commitment to innovation, Absen welcomes five accomplished business development managers to support sales expansion across the DACH region and southern Europe.
As Absen celebrates 25 years of pioneering LED display technology, the company continues to invest in its future with the appointment of five new business development managers, reinforcing its constant innovation and development. These strategic hires bring a wealth of expertise to the Absen team and will support its continued momentum in the DACH region and southern Europe.
Joining the team are:
[ProAV] Tobias Fähnrich, business development manager, DACH Region. With a strong background in professional audiovisual solutions and a deep understanding of the local market, Tobias brings valuable expertise and insight to the team. His appointment underscores Absen’s initiative to deliver innovative LED solutions and exceptional service to clients across the DACH region.
[ProAV] Rainer Link, business development manager, DACH Region. Rainer is an accomplished senior sales professional with a proven track record in the ProAV and broadcast industry. His extensive skills span video and LED display technologies, holographic immersive solutions, digital signage and business development will help assure Absen’s presence in the region.
[ProAV] Luca La Mantia, business development manager, southern Europe. Joining Absen with over a decade of experience in LFD and LED display solutions within in the ProAV industry. His deep technical knowledge, strategic market insight and proven success in driving growth across the region make him the ideal addition to strengthen Absen’s ProAV presence in southern Europe.
[ProAV] Marcos Arevalo Luna, business development manager, Spain and Portugal. With over 15 years’ experience in sales and business development, Marcos has refined his focus on driving growth through close collaboration with ProAV integrators and official distributors. His new role with Absen centres on building strong partnerships, expanding market presence and delivering LED solutions which create real value for clients.
[AbsenLive] Fabian Lembach, business development manager, AbsenLive. Known for his hands-on expertise in event technology and a strong background in the live production sector, Fabian is well-positioned to support Absen’s continued growth within the ProAV and live events markets. His commitment to delivering innovative solutions and building lasting client relationships aligns perfectly with Absen’s vision for the future.
“The addition of these five talented professionals marks an exciting milestone for Absen as we continue to grow our European presence,” says Martine Dodwell-Bennett, EU sales director. “Their diverse expertise reinforces our focus on innovation and excellence, and I’m confident they will make a lasting impact on our clients, partners and the wider LED display market.”
7th November 2025
Jay Eigenmann adds strength to Martin Audio’s US-based product support team
USA – Martin Audio has announced the arrival of experienced sound engineer and production manager, Jay Eigenmann, to its product support team.
Based in New York City, Eigenmann has developed a long-standing relationship with the company and its personnel over the years; first, as a freelance engineer, then via the sound system installation at (Le) Poisson Rouge (LPR) in New York’s Greenwich Village. As LPR’s production director and chief audio engineer, he oversaw the deployment of a wide portfolio of Martin Audio solutions.
The LPR installation provided an in-depth opportunity to familiarise himself with the manufacturer’s design and software tools. “While it wasn’t the first time I had spec’ed Martin Audio in general, it was the first time doing so for an installation,” he says.
He has since freelanced regularly for the company, assisting with service, events and commissioning while frequently encountering and spec’ing their systems in the field and for other installs and special events. “I have always enjoyed working on MA systems,” he says. “I admire the brand’s products, unique philosophy and the people.”
In his new role, Jay Eigenmann will provide product and application support primarily across the Americas, including design work, service calls, commissioning, event support and training.
Summarising, he says: “It’s an amazing time to be at Martin Audio with our best line-up ever and an exciting trajectory for the near future. I’m looking forward to being a part of all that’s to come.”
Moving forward, he hopes to be able to focus on his new role at Martin Audio “while synergising with my skills as an engineer to spread awareness on the unique capabilities and qualities of our systems and their accompanying tools in the service of uniting audiences in great sound.”
6th November 2025
HK Audio strengthens international sales team: Isabelle Wear appointed Head of Sales Emerging Markets
Isabelle Wear has extensive experience in international sales management and the supervision of important distribution networks. Many in the pro audio industry already know Isabelle from her time at Interfacio, where she and her team successfully managed and mastered recruitment projects in the pro AV industry. After 13 years in her recruitment company, she is now returning to a sales and business development role.
In her new role Isabelle will lead HK Audio’s business development across the Middle East and Africa, India, Australia and New Zealand. Working closely with David Leonhard, HK Audio’s international sales manager for these regions, she will focus on strengthening existing partnerships and expanding the German audio specialist’s presence in these important markets.
“With Isabelle, we are gaining an internationally experienced personality who will significantly support our strategic goals in the region,” says Christian Jordan, CSO/CMO of HK Audio. “Her deep understanding of the market, her entrepreneurial mindset, and her network make her the ideal addition to our team.”
HK Audio warmly welcomes Isabelle Wear and looks forward to working with her and to a successful future together.
5th November 2025
Renkus-Heinz appoints Jonathan Phillips as Chief Revenue Officer
USA – Renkus-Heinz, a global leader in professional loudspeaker technology, has appointed Jonathan Phillips as chief revenue officer (CRO). Phillips will oversee global partnerships and revenue strategy, reinforcing the company’s position at the forefront of professional audio.
“Jonathan’s operational experience and technical background make him an excellent addition to our leadership team,” said Monika Smetona, president of Renkus-Heinz. “His track record building businesses and developing new markets and products aligns with our expansion objectives and his strategic mindset and passion for technology reflect our core values.”
Phillips brings 25 plus years’ expertise scaling technology companies from innovation to market. A named inventor on patents in materials processing and algorithmic analysis, he secured multi-million-dollar development programmes from the Canadian government while advancing manufacturing technologies with an advanced science team at Equispheres. Earlier, he built and led Canadian operations for Cintex Metal Detection Systems through its acquisition by 3i and co-led Canadian Inkjet Systems to its sale to Domino Printing Sciences.
As Renkus-Heinz continues to lead the industry in advanced audio solutions, Phillips’s operational vision and forward-thinking approach will help guide the company into its next era, shaping the future of sound technology.
“I’m thrilled to join the Renkus-Heinz leadership team at such a pivotal moment in the company’s journey,” states Phillips. “With its legacy of innovation and a rapidly expanding portfolio of transformative solutions, Renkus-Heinz has strong technology and market position in professional audio. I’m focused on accelerating revenue growth through expanded distribution channels and deeper customer relationships in all key markets.”
Smetona is equally optimistic for the future: “Jonathan’s addition to our executive team marks an exciting milestone for the company,” she continues. “His insight and guidance will help propel Renkus-Heinz to new heights and reinforce our position as an industry leader.”
4th November 2025
RG Jones Sound Engineering announces exciting Pro Audio department restructure
UK – As RG Jones approaches its centenary year, the company is evolving its business strategy focusing on investment in both equipment and people. With the appointment of commercial manager Sam Thomas in November 2024, the company began a period of reflection as Thomas took time to fully understand the mechanics of the business and what is required to maintain agility and efficiency in an ever-changing industry. The result of this observation is the recent appointment of Sam Brazier and Ricky Spiers in the RG Jones Sound Engineering Pro Audio Division, alongside significant investment in its audio inventory.
As commercial manager, Thomas has a unique corporate overview and this has helped him to focus on adapting to industry changes. His aim includes evolving the business model to stay ahead of technological changes, while strategically placing experienced professionals and young talent together. This enables RG Jones to address an industry-wide skills shortage while offering flexible and attractive working practices.
“Looking at the last 20 years, RG Jones has enjoyed some spectacular success stories, so we chose to examine the company along that timeframe and decide how to better that,” Thomas explains. “With a company this established, we can talk in lifecycles, so we decided that I would watch an entire calendar cycle and take note. This approach has afforded us both a short term and longer-term perspective: we know we have to change to keep moving forward, but it is how we predict and react to challenges that will define our success.”
Braizer is a theatrically trained engineer with a list of credits from touring and London’s West End. His expertise is in delivering complex audio systems with the key attention to detail required by musical theatre. Taking this knowledge into RG Jones’s client base is a challenge he is really looking forward to.
“Following the time spent freelancing with the team, stepping into a full-time role feels like a natural next step,” Brazier expands. “I’m excited to keep pushing boundaries on some of the UK’s biggest events and be part of the next chapter for RG Jones.”
For Spiers, the relationship with RG Jones began almost a decade ago, working as a freelancer on many of the larger shows the company oversees. This knowledge of the RG Jones landscape means Spiers is well placed to head up the day-to-day running of the pro-audio division.
“Joining RG Jones officially feels like a full circle moment,” he says. “I’ve worked alongside the team for years and have huge respect for the people, the standards and the legacy here. It’s a company that’s always been about doing things properly. I’m looking forward to being part of the next chapter and helping deliver the kind of projects that keep RG Jones at the top of its game.”
The arrival of the trio is indicative of the direction that RG Jones will be taking over the next few years. Brazier and Spiers have complementary skill sets and represent the broader base that RG Jones will be building upon for the future. Alongside Thomas, the team is committed to growing, not only the company’s client list, but its skills and knowledge, ensuring the sustainable expansion of RG Jones Sound Engineering well into the future.
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