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Atlona Adds Quality Assurance Expert to Growing Quality and Support Team

Atlona Adds Quality Assurance Expert to Growing Quality and Support Team

USA – Atlona, a Panduit company, continues to invest in quality assurance initiatives and resources as it works to bring reliable, predictable and compatible new products to market. The company has now added Scott Janssen as its dedicated quality manager for Atlona’s growing quality and support team. Reporting to director of quality and support Iftekhar Hossain, Janssen will manage Atlona’s large Software QA and RMA Quality teams and focus on surpassing Atlona’s exacting quality objectives for new products and solutions.

Janssen brings impressive experience and pedigree to his new position. His 34 years of quality assurance work includes roles of increasing responsibility at Apple and ReplayTV, where he gained invaluable experience in product testing, market analysis and quality assurance as he climbed the ladder to key management positions. Janssen subsequently owned and operated QA4U Software Test Labs, Inc. prior to joining Atlona. There, he and his team tested products ranging from robotics to video switchers, but predominantly tested interactive learning materials for higher education publishing companies.

Janssen explains that Atlona hardware and software products are put through rigorous testing processes to identify potential operational dysfunctions and interoperability problems in a variety of settings. His earliest initiatives will include strategic plans for functional and compatibility testing across Atlona’s expansive product line that also recognise the myriad use cases of Atlona systems.

“There is an enormous amount of communication happening between the components that we sell, as well as third-party systems,” said Janssen. “The interactions of these products must be flexible and creative considering the different environments that they are used within. That means testing and verifying these solutions for quality assurance and reliability within simulated hospitality, conference room, and classroom environments, for example. That makes both functional and compatibility testing extremely important, along with tasks such as accelerated life testing that determine how long installed products will survive over time.”

Hossain, who also has quality management responsibilities at parent company Panduit, notes that hiring a dedicated Atlona QA manager reinforces both companies’ commitments to quality assurance and customer satisfaction.

“We have increased our investment significantly on the personnel side over the past year, and that justified bringing in a manager that was 100 percent dedicated to working with the Atlona quality team,” said Hossain. “Scott is the right person for this role given his more than 30 years of managing QA teams, knowledge of AV products and solutions through his past work, and his personal passion for the AV industry. Our mission is to thrive for zero product defects and drive continuous improvements, and Scott will ensure that his team members follow defined QA processes and that Atlona products meet out exit criteria upon going to market.”

18th May 2022

Outline appoints Daniele Tebaldi as Chief Technology Officer

Outline appoints Daniele Tebaldi as Chief Technology Officer

Italy – Outline S.r.l., leading European manufacturer of professional loudspeaker systems and FPGA-based signal processing solutions, has extended its organisation with the addition of a strategic new role. Appointed as Outline's new CTO, chief technology officer, Daniele Tebaldi will liaise with the company's R&D team, sales and technical support crew and board of directors.

After embarking in the mid-80s on a successful career in Italy and Germany as a concert sound engineer with a keen ear for jazz, classical and contemporary music, ten years later Daniele conceived and directed Live Sound Education, one of the earliest and longest-running audio courses in Italy, hosted by the City of Modena, while continuing to work as a freelance copywriter, publicist and translator for the pro audio industry. This landed him a key role in the incorporation of a (now well-known) German professional loudspeaker manufacturer's Italian subsidiary, which he subsequently directed for 25 years.

"In 1997 I attended Daniele's education programme in Modena, on the advice of my late father Guido Noselli, founder and technical guru of Outline," says Outline's marketing and communication manager Michele Noselli, a member of the board of directors. "Even 25 years later, I can still clearly see the reasons for which my father had vouched so strongly for Daniele's teaching in my education, back then he had indeed found common ground to his vision there."

"We're genuinely committed to keeping Outline at the forefront of audio technology, which is where it's been since its inception," says Outline's chief operating officer Stefano Noselli, also a member of the board of directors; "Daniele's contribution as Outline's CTO can greatly increase our capacity to take on the challenge of the most recent and profound changes in our industry, and build a technology roadmap that will turn tech trends into our source of inspiration and main enabler."

"The world we used to know is in our rear-view mirror", adds Giorgio Biffi, Outline's CEO, chief sales officer and member of the board of directors. "We want to transition into new sales segments, and reach out to more markets, adding vision to the expertise we gained from our core competences. Daniele grew in a Company that he joined when it was not unlike Outline in terms of size and understands how technology can help to change the way a brand is perceived, it's this expertise of his that we value most."

"Outline is a stronghold of solid audio engineering, sparked by a degree of passion that is often lost in the big corporate world," says Daniele Tebaldi of his new appointment. "I've found a most talented crew in each of Outline's units and departments, members of which may have been with the company for well over 30 years, but still fearlessly use change as a highly powerful tool for crafting new products. I know this spirit, I've been there before and I'm glad to be part of the game here and call it my home today."

12th May 2022

Jay Perry Joins AVL Media Group

Jay Perry Joins AVL Media Group

Canada – AVL Media Group, the North American distributor of Lab Gruppen, Klark Teknik, Turbosound, Midas, Tannoy, Zero-Ohm Systems and Spotlight has appointed Jay Perry to the position of audio product technical support specialist. An industry veteran known for his passion for technology and client support, Perry comes to AVL from Points East Audio Visual where he was owner and chief consultant. The company specialised in design, sales and installation of professional audio, video and lighting systems throughout the Atlantic Canada region. In his new role Perry will be responsible for working with consultants, designers, dealers and integrators in Canada and the United States supporting all of the AVL professional brands.

Commenting on the appointment Perry said: “I love diving in head first to solve client problems and solve them with creativity using the best brands available. I’ve known Steve and Andrew for many years and have watched AVL grow into one of the premier distributors in North America. Needless to say, I am very happy to be on board.”

AVL Media Group CEO and Founder Stephen Kosters stated: “Each time we add to our team, we bring more talent and strength to the company than we had before. Jay comes with a wide range of skills and can work comfortably within all divisions of a project. He has the expertise to ensure our customer’s needs come first.”

12th May 2022

Dirac expands executive team as global growth accelerates across all core markets

Dirac expands executive team as global growth accelerates across all core markets

Sweden – Swedish digital audio pioneer Dirac has announced the expansion of its executive team to further capitalise on a growing range of new business opportunities across the automotive, home theatre, headphone and mobile markets. Effective immediately, Petra Schedin Stergel joins the company as chief human resources officer (CHRO), with responsibility for scaling the team internationally across all departments. She reports directly to Dirac CEO Peter Friedrichsen.

“As Dirac continues to scale, hiring the right people that align with our culture, competencies, and ambition, is of paramount importance to our success,” stated Friedrichsen. “Petra brings to Dirac deep experience developing organisational growth in international business environments and has the demonstrated ability to motivate teams and challenge status quo, yet always with a human-centric approach that very much aligns with our culture. We look forward to Petra helping to shape this next generation of Dirac.”

Prior to Dirac, Stergel served in various executive roles at leading technology companies and business consultancies, including Cramo Group and PricewaterhouseCoopers, where she led the human resources team through strong phases of scale. At Dirac, Stergel will be responsible for new hiring and onboarding, performance management, and culture definition and implementation.

“Dirac is unique in that, despite its over 20 year legacy, it’s entirely apparent that the company’s best chapters very much lie ahead,” stated Stergel. “The innovation of its core technologies, combined with the strength of its commercial partnerships, which include many of the world’s largest technology brands, position the company for new waves of global growth. I am privileged to join the team at such an important point in the company’s history.”

Over the last several years, Dirac has experienced marked success across all of its core channels – home audio, pro audio, automotive, headphone, mobile, and streaming – striking key OEM deals with brands such as Onkyo, Pioneer, Philips, Hyundai, Volvo, Polestar, BYD, Klipsch, and ASUS, among others.

It also continues to develop new sales channels, working directly with semiconductor and middleware companies including NXP, Analog Devices (ADI), and CRI Middleware, to integrate Dirac audio directly into chipsets and platforms.

During this next phase of corporate scale, Dirac will strengthen both its commercial and engineering organisations through strategic hires across sales, technical pre-sales, marketing and engineering.

12th May 2022

Avolites Strengthens its Presence in North and South America

Americas – Avolites, a world leader in the innovation of visual control systems, has announced new appointments that will strengthen the company’s global presence, with a commitment to having a larger presence in core markets for the Live Events industry such as North America and South America.

Returning to Avolites, Francisco Yañez Valdivia has been appointed as territory manager for LATAM. Based in Santiago de Chile, Francisco’s role will focus on driving a new phase for Avolites in the region, following the recent launch of the Diamond 9, along with the company’s continuous development of its industry leading software platforms Ai, Titan and Synergy. Francisco has over ten years’ experience using Avolites products across different positions, including lighting technician and operator, product manager and sales engineer. Avolites’ presence in South America is already very notable, with a substantial userbase of Avolites products and being present in some of the most important local live events such as the Viña del Mar Festival and Fiesta de la Vendimia.

Strengthening the North American presence, Stephen Baird-Smith will assume the role of special projects and territory manager for North America. Having worked at Avolites for the past 14 years, Stephen is an Avolites product expert that has a full understanding of customer’s needs and how Avolites products can address these needs to help users all around the world. His international technology sales experience adds to his suitability to address the North American market which has significantly increased its demands for Avolites products and the company believes is a market that will continue to grow exponentially within the next decade.

The new structure will also see the promotion of Ronald Carrington as territory manager for the UK and Ireland. During his more than five years at the company, Ron has seen the introduction of new Avolites products including the Diamond 9, having a clear understanding of the company’s trajectory and how the company brings on board feedback provided by users. Having worked with UK and Irish customers during his time at the company, Ron’s promotion to territory manager comes as a natural decision and will ensure an ongoing growth in the UK and Ireland.

“In line with our global expansion ambition, the Americas region is very important to Avolites. Francisco’s appointment will play a significant role in advancing our presence across the LATAM region. Together with Stephen’s and Ron’s new roles, we will strengthen our position in the Americas and the UK. These and other appointments we aim to make during the year, all point to a new and exciting strategic phase for the company,” said Paul Wong, managing director at Avolites.

12th May 2022

Evelyn Zilberman joins Theatre Projects Denver, Colorado

Evelyn Zilberman joins Theatre Projects Denver, Colorado

USA – Theatre Projects has announced Evelyn Zilberman has joined the firm as their new client services manager. She brings a strong background in theatre, particularly touring productions, and will lead the company’s sales and business development work.

Evelyn’s career highlights to date include working with Emmy and Tony award-winning talent, productions and other major brands. She brings her experience of managing teams, strategies, schedules, and budgets to her new role, where she’ll be working closely with clients and collaborators to understand project goals and deliver the right team and services to meet those needs.

Before joining the company, Evelyn worked in a number of roles in the theatrical touring and production industry. She was founder and principal of EZ Entertainment with a portfolio of artists and productions ranging from Broadway and Off-Broadway to circus, corporate, concert, immersive, dance and 3D visual productions. She also spent over a decade with Columbia Artists Theatricals as vice president of booking and administration and worked at Troika Entertainment, where she assisted the director of booking for their touring musical theatre productions.

She describes joining Theatre Projects as “a full circle moment,” having opened and studied theatre at the Clarice Smith Performing Arts Center at the University of Maryland. Then, as a booking agent, she was involved in the premiere of the Blue Man Group’s national tour which was the debut show at the AT&T Performing Arts Center’s Winspear Opera House in Dallas, Texas. She says: “I’m incredibly awed by the Theatre Projects team who bring these conceptual designs and ideas to life. What excites me most is having a hand in what these amazing entertainment complexes will look like in the future; how they’ll usher in the audience of tomorrow and be the spark of inspiration for culture and communities across North America!”

“I'm just incredibly excited to have Evelyn join the team,” says Theatre Projects’ general manager, Daniel Ordower. “As we continue to expand our services and grow the business, Evelyn's knowledge of the national performing arts community and her deep understanding of all facets of entertainment industry will be a huge asset to Theatre Projects, our clients, and our partners. Plus, her thoughtfulness and sense of humour make every conversation with her a joy.”

photo: Little Nest Photography, Denver

11th May 2022

5 Star Cases appoints Quality Assurance Manager

5 Star Cases appoints Quality Assurance Manager

UK – 5 Star Cases has announced the appointment of Allen Smith as quality assurance manager, to set product and process quality standards across its range of products and provide quality related guidance to 5 Star’s staff and management.

5 Star Cases services multiple industries from entertainment, medical, telecoms and robotics to motor sport. It is one of Europe’s most relied upon flightcase manufacturers, and counts companies such as Terry Tew Sound & Light, Universal Studios, Allen & Heath, Power Maxed racing, DiGiCo and Arden Motorsport as long-standing clients. The company’s ambitious growth strategy and ever-increasing product portfolio, including a new range of wooden packing crates, prompted the search for a quality assurance manager, with Allan unanimously chosen by the team.

“As part our long-term strategy, we have been investing in state-of-the-art equipment to ensure we can serve our customers with products that are manufactured to the highest quality standards,” says Ingus Lasinskis, operations director at 5 Star Cases. “The investment in technology goes hand in hand with the investment in our team, which is the backbone of 5 Star’s philosophy. With the growing demand for flight cases and our latest addition – wooden packing crates – we felt that quality assurance manager position was necessary to maintain the high product standards our customers expect from us.

“Allan has over 30 years of experience in the manufacturing industry. He has sound commercial awareness and a proven track record in multi-site, people, performance and project management,” shares 5 Star’s accounts and HR manager Kirsty Locks. “He also has an excellent record of driving cost savings and process improvements to increase profits and efficiency through the use of industrial engineering, Lean and other CI initiatives, whilst maintaining customer satisfaction, which was exactly what we were looking for this position.”

Kirsty notes that whilst Allan’s superb credentials and experience were impressive, what was even more important to 5 Star was to understand his personality, needs and ambitions.

“Staff well-being is our number one priority, which is why many of our team have been with us for ten or more years,” adds Kirsty. “We want everyone who works here to feel fulfilled and valued, so understanding Allan’s personality and his aspirations was crucial to making sure he would fit in well with the others and be able to grow professionally in the future. We want to help our employees to be the best version of themselves.”

At heart a problem solver with strong analytical, strategic and decision-making skills, Allan also describes himself as a dynamic, resourceful and committed professional.

“I am absolutely thrilled to be joining an organization that is so passionate about maintaining high-quality standards throughout its extensive product portfolio and continuously developing its employee workforce,” concludes Allan.

“I was also pleased that as well as looking at my resume and professional credentials, Kirsty took the time to really understand my needs and motivations and what kind of person I am. A lot of companies forget about that and just focus on the contents of a CV. I literally can’t wait to roll up my sleeves and dive into the job!”

6th May 2022

5 Star Cases

NEXT Audiogroup appoints Sergio Pinto as Sales Manager

NEXT Audiogroup appoints Sergio Pinto as Sales Manager

Portugal – During the process of expanding and developing the new brand of the group, NEXT Audiocom, the Portuguese manufacturer NEXT Audiogroup has appointed Sergio Pinto as sales manager. With 18 years of experience in the industry, Sergio Pinto previously served as sales consultant of Europe and Asia for NEXT-proaudio.

Andre Correia, NEXT Audiogroup manager said of the appointment: “I am very happy to welcome Sergio Pinto to the role of sales manager. Although he is still young, Sergio is with us since the NEXT-proaudio creation in 2004, 18 years ago. He knows deeply all the organisation, company philosophy as well as all our partners. He has done a fantastic job so far, and I look forward to continuing our daily routine together.”

Sergio’s role is to manage relationships between sales team and clients, as well as to support directly some markets. He commented: “I am super excited to have the opportunity to be appointed sales manager of NEXT Audiogroup, and continue building the sales success,” said Sergio Pinto, “I look forward to keep working with our distributors and dealers worldwide and strengthening our position in the audio industry this year and beyond.”


5th May 2022

tvONE Appoints Sales Manager in France

tvONE Appoints Sales Manager in France

France – tvONE has announced the appointment of Olivier Foy as sales manager in France. Effective from 4th April, 2022, Foy’s appointment comes at a time when award-winning audio-visual brands, tvONE, Magenta and Green Hippo continue to work together to push the boundaries of creative and professional AV.

Foy will report directly to Frithjof Becker, Director of EMEA Sales. He will take responsibility for tvONE sales in France. Foy comes to tvONE with experience from several AV manufacturers such as Skaarhoj, NEC, Squadrat, and Sony.

“I am thrilled to be joining tvONE and represent tvONE and Green Hippo’s core products, CORIOmaster video processors and Hippotizer media servers. I look forward to helping expand these solutions and more in the French market, and grow the company further,” says Foy.

“We are delighted to have Olivier join the tvONE team. He brings extensive knowledge of the AV sector and customer needs, and I am confident that he will be a great asset to tvONE,” states Becker.

3rd May 2022

David March joins 4Wall as Director of Business Development

David March joins 4Wall as Director of Business Development

UK – David March has been appointed as full-time director of business development at video and lighting service provider 4Wall, joining the company to support drive business growth across the UK and Europe.

David will be working as part of our dynamic and knowledgeable lighting and video team and will be spearheading 4Wall’s collaboration and future expansion into Production Park in Wakefield.

With over 30 years of experience working for some of the best-known companies in the industry, including VER, AED, PRG, Green Hippo, High End Systems and Signify, David brings decades of knowledge and expertise to 4Wall, as well as valuable relationships with lighting and video manufacturers and distributors.

David started his career as an ABTT theatre electrician and has since worked to deliver every aspect of lighting and audio visual solutions to corporate clients, concert and touring, TV and film, and live events.

With three locations in the UK, London, Blackburn and Aylesbury, David will support 4Wall’s ever-expanding European presence alongside an extensive global network of 11 locations across the US, including in New York, LA and Las Vegas.

Director of global client strategy at 4Wall, Darren Poultney, said: “Having David join our team is very exciting; he’s an industry expert with a wealth of experience and solid relationships. I’ve known and worked with David for a very long time, and have always admired his work ethic and deep understanding of the industry. I look forward to working with David to continue to grow our lighting and video service across the UK and Europe.”

David March, director of business development at 4Wall, said: “I’ve been following 4Wall’s work for a long time. The company’s ethos aligns perfectly with mine, with a focus on good people, great service and always putting the client first. I’m thrilled to be a part of a growing global company with such a great reputation across the industry.”

27th April 2022